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COLLABORATION IN THE USER
EXPERIENCE DESIGN PROCESS



        UX DESIGN APP - WWW.UXPIN.COM
THE UX DESIGN APP




    UX DESIGN APP - WWW.UXPIN.COM
PERSONAL STORY

Photo by See-ming Lee 李思明 SML
When I started my career in User
           Experience Design, I was convinced that
           the key to my success would be
           establishing the highest possible role of
           UX in the organization that I used to
           work for.

           I was eager to fight for the good name of
           design with the whole developer-driven
           company. And I did. Unfortunately, the
           result was far from my expectations.




Photo by
Esther
Gibbons
I joined the company as the first UX Designer.
Devs world was shaken.




             UX DESIGN APP - WWW.UXPIN.COM
Devs believed that technology
                       is what matters while interfaces
                       are a kind of ornament
                       decorating what for them, either
                       way, was beautiful code.




Photo by seier+seier   UX DESIGN APP - WWW.UXPIN.COM
THE FIGHT BEGAN

Photo by by cliff1066â„¢
It took me a couple of months and lots of nervous break-downs to realize
that fighting was futile. Endless discussions over the role of design in
product development weren’t leading to any reasonable results, because...




                    UX DESIGN APP - WWW.UXPIN.COM
FIGHTING ALWAYS COMES
                                             UP AGAINST RESISTANCE
                    UX DESIGN APP - WWW.UXPIN.COM
Photo by Ian Sane
In a company that wants to create amazing products, constant fights with
other departments and specialists are just silly.

Dangerously silly.

They waste time that should be used for developing products to solve the
real-life problems of users.




                     UX DESIGN APP - WWW.UXPIN.COM
IS THERE
       A HOPE?




Photo by milos milosevic   UX DESIGN APP - WWW.UXPIN.COM
ANSWER ME!




Photo by Furryscaly
COLLABORATIVE
UX DESIGN!

     UX DESIGN APP - WWW.UXPIN.COM
WIN TOGETHER
UX DESIGN APP - WWW.UXPIN.COM
THE GOLDEN RULE
Photo by pedrosimoes7
In collaborative design take no
hostages and leave no man behind.




        UX DESIGN APP - WWW.UXPIN.COM
You won’t take any
hostages if you ensure
that you convince people
that they are needed in
the design process even if
they are not designers.




UX DESIGN APP - WWW.UXPIN.COM
You won’t leave any men
                         behind if you welcome
                         everybody in the process.
                         And yes I actually mean
                         everybody.




Photo by The U.S. Army




                          UX DESIGN APP - WWW.UXPIN.COM
We welcomed everybody (including accountants) to paper
prototyping sessions during which all employees had a right
to express their design ideas.
PAPER PROTOTYPING REDESIGNED
PAPER PROTOTYPING REDESIGNED
ONE TEAM
Photo by Gavin Llewellyn
I NEEDED TO OVERCOME MY „DESIGNER’S EGO”

                   Oh… certainly that was the worst part. Design, which lies at
                   the crossroads of art and science, is an extremely
                   powerful ego booster. When we design, we feel clever
                   and creative at the same time. And we usually feel great
                   responsibility for the final product. Probably because for
                   most people a product equals its design. This gives us a
                   lot of dignity, but at the same time it’s the most dangerous
                   trap you can encounter.




Photo by loop_oh          UX DESIGN APP - WWW.UXPIN.COM
Enormous design ego is a deadfall that can prevent you from
creating a great product, because it will emotionally isolate
you from your team.

To cut the story short: people will hate you and that’s not the
best foundation for cooperation.




                  UX DESIGN APP - WWW.UXPIN.COM
Collaborative work
                  requires designers to build
                  their self-confidence
                  around the conviction that
                  only the whole team
                  working together can
                  build an excellent product.

                  UX Designers are needed
                  to make it happen, to
                  share knowledge on
                  human behavior and to
                  enhance collaboration in
                  the team.




Photo by jiazi   UX DESIGN APP - WWW.UXPIN.COM
We fight for users. Our design and research
techniques are needed in the process to
guide the whole team through the meanders
of design challenges.




        UX DESIGN APP - WWW.UXPIN.COM
THE RESULT?


  UX DESIGN APP - WWW.UXPIN.COM
Strangely enough, when I
                     stopped fighting for the design
                     position in the organization – it
                     improved.

                     One year after we started to
                     implement collaborative design
                     – I wasn’t the only UX Designer
                     in the company anymore.

                     I was the UX Manager of a
                     respected UX team of five great
                     designers. Nobody questioned
                     our work anymore and final
                     products were way better than
                     in the past.




Photo by jurvetson   UX DESIGN APP - WWW.UXPIN.COM
So the lesson for today is simple: even if you create perfect, reasonable
and aesthetic design deliverables, work your fingers to the bone thinking
through the product – your design may fail, unless you learn how to
collaborate and engage your team in the design process.




                   UX DESIGN APP - WWW.UXPIN.COM
6 RULES OF
                      COLLABORATIVE
                      UX DESIGN



Photo by JD Hancock
1. Start collaboration early in the process and
continue it throughout the product development
2. Welcome everybody in the process (leave no
man behind)
3. Explain your design techniques in an engaging
way (and take no hostages)
4. Be humble and patient: answer with arguments
not aggression
5. Accept opinions on every deliverable and research
result
6. Never forget your ultimate goal: The creation of
stunning products that will solve your users’ problems
READ MORE: http://designmodo.com/collaboration-
user-experience-design-process/
THE UX DESIGN APP




Click here to join 14 day free trial
           UX DESIGN APP - WWW.UXPIN.COM
Marcin Treder is a design enthusiast that
       literally lives for creating the best user
       experience possible. After years working as
       a UX Designer and UX Manager he focused
       on his own start-up UXPin that provides
       tools for UX Designers all over the world.
       UXPin tools are used by designers in
       companies like Google, Apple, Microsoft,
       IBM, Salesforce. UXPin was recently voted
       the best start-up in Central and Eastern
       Europe. Marcin enjoys writing (e.g. for
       UXMag, DesignModo, SpeckyBoy...),
       blogging (Blog UXPin, UXAid, Startup Pirate)
       and tweeting (@uxpin, @marcintreder).


WWW.UXPIN.COM - THE UX DESIGN APP

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Collaboration in the User Experience Design Process

  • 1. COLLABORATION IN THE USER EXPERIENCE DESIGN PROCESS UX DESIGN APP - WWW.UXPIN.COM
  • 2. THE UX DESIGN APP UX DESIGN APP - WWW.UXPIN.COM
  • 3. PERSONAL STORY Photo by See-ming Lee 李思明 SML
  • 4. When I started my career in User Experience Design, I was convinced that the key to my success would be establishing the highest possible role of UX in the organization that I used to work for. I was eager to fight for the good name of design with the whole developer-driven company. And I did. Unfortunately, the result was far from my expectations. Photo by Esther Gibbons
  • 5. I joined the company as the first UX Designer. Devs world was shaken. UX DESIGN APP - WWW.UXPIN.COM
  • 6. Devs believed that technology is what matters while interfaces are a kind of ornament decorating what for them, either way, was beautiful code. Photo by seier+seier UX DESIGN APP - WWW.UXPIN.COM
  • 7. THE FIGHT BEGAN Photo by by cliff1066â„¢
  • 8. It took me a couple of months and lots of nervous break-downs to realize that fighting was futile. Endless discussions over the role of design in product development weren’t leading to any reasonable results, because... UX DESIGN APP - WWW.UXPIN.COM
  • 9. FIGHTING ALWAYS COMES UP AGAINST RESISTANCE UX DESIGN APP - WWW.UXPIN.COM Photo by Ian Sane
  • 10. In a company that wants to create amazing products, constant fights with other departments and specialists are just silly. Dangerously silly. They waste time that should be used for developing products to solve the real-life problems of users. UX DESIGN APP - WWW.UXPIN.COM
  • 11. IS THERE A HOPE? Photo by milos milosevic UX DESIGN APP - WWW.UXPIN.COM
  • 12. ANSWER ME! Photo by Furryscaly
  • 13. COLLABORATIVE UX DESIGN! UX DESIGN APP - WWW.UXPIN.COM
  • 14. WIN TOGETHER UX DESIGN APP - WWW.UXPIN.COM
  • 15. THE GOLDEN RULE Photo by pedrosimoes7
  • 16. In collaborative design take no hostages and leave no man behind. UX DESIGN APP - WWW.UXPIN.COM
  • 17. You won’t take any hostages if you ensure that you convince people that they are needed in the design process even if they are not designers. UX DESIGN APP - WWW.UXPIN.COM
  • 18. You won’t leave any men behind if you welcome everybody in the process. And yes I actually mean everybody. Photo by The U.S. Army UX DESIGN APP - WWW.UXPIN.COM
  • 19. We welcomed everybody (including accountants) to paper prototyping sessions during which all employees had a right to express their design ideas.
  • 22. ONE TEAM Photo by Gavin Llewellyn
  • 23. I NEEDED TO OVERCOME MY „DESIGNER’S EGO” Oh… certainly that was the worst part. Design, which lies at the crossroads of art and science, is an extremely powerful ego booster. When we design, we feel clever and creative at the same time. And we usually feel great responsibility for the final product. Probably because for most people a product equals its design. This gives us a lot of dignity, but at the same time it’s the most dangerous trap you can encounter. Photo by loop_oh UX DESIGN APP - WWW.UXPIN.COM
  • 24. Enormous design ego is a deadfall that can prevent you from creating a great product, because it will emotionally isolate you from your team. To cut the story short: people will hate you and that’s not the best foundation for cooperation. UX DESIGN APP - WWW.UXPIN.COM
  • 25. Collaborative work requires designers to build their self-confidence around the conviction that only the whole team working together can build an excellent product. UX Designers are needed to make it happen, to share knowledge on human behavior and to enhance collaboration in the team. Photo by jiazi UX DESIGN APP - WWW.UXPIN.COM
  • 26. We fight for users. Our design and research techniques are needed in the process to guide the whole team through the meanders of design challenges. UX DESIGN APP - WWW.UXPIN.COM
  • 27. THE RESULT? UX DESIGN APP - WWW.UXPIN.COM
  • 28. Strangely enough, when I stopped fighting for the design position in the organization – it improved. One year after we started to implement collaborative design – I wasn’t the only UX Designer in the company anymore. I was the UX Manager of a respected UX team of five great designers. Nobody questioned our work anymore and final products were way better than in the past. Photo by jurvetson UX DESIGN APP - WWW.UXPIN.COM
  • 29. So the lesson for today is simple: even if you create perfect, reasonable and aesthetic design deliverables, work your fingers to the bone thinking through the product – your design may fail, unless you learn how to collaborate and engage your team in the design process. UX DESIGN APP - WWW.UXPIN.COM
  • 30. 6 RULES OF COLLABORATIVE UX DESIGN Photo by JD Hancock
  • 31. 1. Start collaboration early in the process and continue it throughout the product development
  • 32. 2. Welcome everybody in the process (leave no man behind)
  • 33. 3. Explain your design techniques in an engaging way (and take no hostages)
  • 34. 4. Be humble and patient: answer with arguments not aggression
  • 35. 5. Accept opinions on every deliverable and research result
  • 36. 6. Never forget your ultimate goal: The creation of stunning products that will solve your users’ problems
  • 38. THE UX DESIGN APP Click here to join 14 day free trial UX DESIGN APP - WWW.UXPIN.COM
  • 39. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder). WWW.UXPIN.COM - THE UX DESIGN APP