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10.07.30


                           Naming
                           Rebranding
   Umbriamore




                           Associazione Umbriamore



                           Naming e rebranding




Martedì, 19 ottobre 2010
10.07.30


                           Naming
                           Rebranding
   Umbriamore




                           Umbria, il senso più puro
                           di una terra autentica e unica.


                           La ricerca si è mossa tenendo conto della vocazione
                           internazionale del progetto, della necessità di utilizzare
                           parole che non richiedessero di essere tradotte e che
                           fossero facilmente pronunciabili in ogni lingua.
                           Il marchio ha un valore simbolico e uno funzionale. Nel
                           primo caso deve evocare figurazioni, nel secondo deve
                           garantire e certificare, ciò a cui si lega.




Martedì, 19 ottobre 2010
10.07.30     3


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     4


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     5


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     6


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     7


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     8


                           Umbriamore




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     9


                           Umbriamore




 v




                                            BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     10


                           Umbriamore




                                             BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     11


                           Umbriamore




                                             BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     12


                           Umbriamore




 v




                                             BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.3010.10.19


                           Naming
                           Rebranding
   Umbriamore




                           Fase 02



                           Post ‘PURE’, alla ricerca di parole italiane universali.
                           Concetti chiave: cinema ‘dolce vita’, musica, opera, vita.




Martedì, 19 ottobre 2010
10.07.30     14
                                             10.10.19
                           Umbriamore




                                                        BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     15
                                             10.10.19
                           Umbriamore




                                                        BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     16
                                             10.10.19
                           Umbriamore




                                                        BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.30     17
                                             10.10.19
                           Umbriamore




                                                        BCPT ASSOCIATI 2010 - AUTENTITÀ


Martedì, 19 ottobre 2010
10.07.3010.10.19


                           Naming
                           Rebranding
   Umbriamore




                           www.bcpt.com




Martedì, 19 ottobre 2010

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And 10-umb-pres001-02

  • 1. 10.07.30 Naming Rebranding Umbriamore Associazione Umbriamore Naming e rebranding Martedì, 19 ottobre 2010
  • 2. 10.07.30 Naming Rebranding Umbriamore Umbria, il senso più puro di una terra autentica e unica. La ricerca si è mossa tenendo conto della vocazione internazionale del progetto, della necessità di utilizzare parole che non richiedessero di essere tradotte e che fossero facilmente pronunciabili in ogni lingua. Il marchio ha un valore simbolico e uno funzionale. Nel primo caso deve evocare figurazioni, nel secondo deve garantire e certificare, ciò a cui si lega. Martedì, 19 ottobre 2010
  • 3. 10.07.30 3 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 4. 10.07.30 4 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 5. 10.07.30 5 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 6. 10.07.30 6 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 7. 10.07.30 7 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 8. 10.07.30 8 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 9. 10.07.30 9 Umbriamore v BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 10. 10.07.30 10 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 11. 10.07.30 11 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 12. 10.07.30 12 Umbriamore v BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 13. 10.07.3010.10.19 Naming Rebranding Umbriamore Fase 02 Post ‘PURE’, alla ricerca di parole italiane universali. Concetti chiave: cinema ‘dolce vita’, musica, opera, vita. Martedì, 19 ottobre 2010
  • 14. 10.07.30 14 10.10.19 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 15. 10.07.30 15 10.10.19 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 16. 10.07.30 16 10.10.19 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 17. 10.07.30 17 10.10.19 Umbriamore BCPT ASSOCIATI 2010 - AUTENTITÀ Martedì, 19 ottobre 2010
  • 18. 10.07.3010.10.19 Naming Rebranding Umbriamore www.bcpt.com Martedì, 19 ottobre 2010