1. Follow the Pathway to Success
Interstate Advertising Managers’ Association
2013 Advertising Workshop
Wednesday,April 24 - Friday, April 26
The Atherton Hotel
State College, PA
Conference & Hotel Registration Deadline - Friday, March 29
Marketing Sponsor:
Enter your staff’s best work in the IAMA’s
2013 Tearsheet Competition
For Complete Tearsheet Competition Rules & Documents,
Please visit our contest website at contest.IAMAnetwork.org
All Entries must be received by March 29, 2013

2. agenda
www.IAMAnetwork.org
Wednesday, April 24th
3:00 – 4:00 p.m. Workshop Registration
Hotel Lobby
4:00 p.m. Check in at The Atherton begins
When you check in you will receive a welcome package and
conference information. Please review it for any necessary changes
to this original agenda.
7:15 p.m. Dinner at Kildare’s Irish Pub
A message from our friends at Kildare’s: “We hope you meet some new
friends, partake of good wholesome food, share our joy in serving you,
leave with a little piece of Ireland in your heart and come again soon to
enjoy our Traditional Irish Hospitality.”
Thursday, April 25th (Dress is business casual)
8:15 a.m. Continental Breakfast - Sponsored by Ovid Bell Press
Vanderbilt Room
8:45 a.m. Early Bird Prizes/Continental Breakfast Continues
Bring a small gift from your newspaper and join in this fun raffle.
8:55 a.m. Call to Order
Matt Miller, IAMA President
9:00– 10:30 a.m. Pitt News/Daily Collegian
The changing dynamics of students digesting the news
10:30 – 10:45 a.m. Refreshment Break – Sponsored by Brainworks Software
10:45 – 12:00 p.m. Using Custom Data to Target Best Prospects
Tanya Henderson, Sr. VP of Marketing at Marketing Solutions Group
will lead this session. Marketing Solutions Group is the leading provider of
database marketing tools that use Internet technology to equip media
companies with highly sophisticated database marketing capabilities.
12:00 – 1:30 p.m. Lunch and Awards
1:30 – 2:45 pm The Power of CRM
Matt Griffith from Brainworks Software will lead
a discussion on how and why newspapers should be using a
CRM tool to manage their sales process.

3. agenda
www.IAMAnetwork.org
2:45 – 3:00 p.m. Refreshment Break – Sponsored by Brainworks Software
3:00 – 4:00 p.m. Pennsylvania Newspaper Association
Teri Henning and Lisa Knight will lead a conversation on what’s
happening at PNA.
4:00 p.m. Announcements & Meeting Adjourns
Matt Miller, IAMA President
6:00 p.m. IAMA Reception
Hotel Lobby
Sponsored by Metro Creative Graphics, Inc
RAFFLE TICKETS Tickets to benefit the IAMA Scholarship Fund will be sold during the
Reception. Prizes provided by the IAMA Board Members will be
drawn Friday morning.
7:15 p.m. Dinner at Inferno Brick Oven & Bar
With a casual yet sophisticated atmosphere, Inferno is a place to see and
be seen. For foodies they offer a contemporary Neapolitan brick-oven
experience featuring a focused menu of artisan pizzas and other
modern-Italian plates.
Friday, April 26th (Dress casual for the ride home)
8:00 a.m. Continental Breakfast - Sponsored by Ovid Bell Press
Vanderbilt Room
8:45 a.m. Early Bird Prizes
Bring a small gift from your newspaper and join in this fun raffle.
8:55 a.m. Call to Order
Matt Miller, IAMA President
9:00– 10:00 a.m. 34 Allies
James Bissell from the Pittsburgh Post-Gazette will talk about
34 Allies, their new digital agency.
10:00 – 11:00 a.m. Idea Exchange/Roundtable Discussion
Bill Cotter returns for this immensely popular and incredibly
enlightening exchange of ideas and perspectives.
11:00 a.m. Workshop Adjourns

4. Follow the Pathway to Success
www.IAMAnetwork.org
Interstate Advertising Managers’ Association
2013 Advertising Workshop
April 24, 25 & 26
The Atherton Hotel, 125 Atherton Street, State College, PA 16801
Accomodations: $105/night*
*plus 8.5% occupancy tax per night
Reservations: (toll free) 800-832-0132 or 814-231-2100
Hotel Reservation Deadline: March 29, 2013
Please register the following people for the IAMA Spring Workshop at the registration fee of $195.
Additional registrants’ fee from the same organization is $125/person.
Registration deadline is March 29, 2013.
Newspaper/Firm ______________________________________________________________________________________
Address ______________________________________________________________________________________________
City ________________________________________________________ State _____________ Zip ____________
Newspaper Contact ____________________________________________________________________________________
Phone _________________________________________ Fax __________________ Email ____________________
Enclosed is:
$ ________________________ (Name) __________________Registration@$195
$ ________________________ (Name) __________________Registration@$125
$ ________________________ (Name) __________________Registration@$125
$ ________________________ (Name) __________________Registration@$125
$____________________TOTAL AMOUNT ENCLOSED.
Dinners are optional and not included in the Registration Fee.
__________________ Please indicate total number of individuals attending Wednesday dinner.
__________________ Please indicate total number of individuals attending Thursday dinner.
Please make checks payable to: Interstate Advertising Managers Association
Attn: Charlie Trapani, IAMA Treas., 111 Mahantongo Street, Pottsville, PA 17901