This document outlines plans for an event in Berlin from June 21-24, 2016. Berlin is highlighted as the 3rd ranked city worldwide for MICE organization, with an advanced transportation system and cultural attractions. The event will take place at the new Berlin City Cube venue, connected to the metro. A program of exhibitions and city tours is planned for attendees. Promotion will include brochures, maps, and a dedicated website. The projected budget estimates revenues of 1.55 million euros from registration fees and sponsorships, and expenses of 1.39 million euros, resulting in a net income of 160,000 euros.

1. Erica Brusoni
Costanza Castellani
Veronica Corti
Pierangela Mancuso
Filippo Maria Marongiu
Events Management May 7° 2014
Master Tourism Management X ed.

2. Berlin
• 3rd place in Worldwide ranking for MICE
organization
• Easy to reach
• Advanced, young, dynamic and modern city
• Sustainable destination
• Unique art and historical heritage
• Industry involvement and institutional support
• 620 km di piste ciclabili, 190 km offroad+ one
cycling root to Copenhagen.
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key data)

3. Berlin: Accessibility
• The Berlin underground system
(U-Bahn)
• Schönefeld Airport
• Well connected with Frankfurt
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key data)

4. Venue Berlin City Cube
Brand new site
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key data)
Well connected to
the metro line

5. Hotel: short list
• No stars/1 star hotel:
Generator Hostel- Berlin Mitte: Euro 58,00
• 2 stars hotel: Hotel Pension Kima:
Euro 59,00
• 3 stars hotel:
Mikon Eastgate Hotel: Euro 64,50
• 4 stars hotel:
Ramada Hotel Berlin Mitte: Euro 79,00
• 5 stars hotel:
Steigenberger Hotel am Kanzleramt: Euro 130,50
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key data)

6. The Event:
June
21-24,
2016
4 days
9.00
-
18.00
Tuesday
to Friday
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key data)

7. Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program
for attendees
5. Event’s promotion
6. Budget (key data)
Program:

8. Exhibition
• International launch of the Audi e-bike
(re-visitation of German mechanic)
• Excursions: City tour with map for
point of interests.
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program
for attendees
5. Event’s promotion
6. Budget (key data)

9. Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s
promotion
6. Budget (key data)
More than promotion…
condivision•Brochures
•City maps
•Event calendars
•Social Networks

10. Website: www.velo-cityberlin2016.com
• Dedicated conference website
• Advance booking service
• Useful links (hotels, restaurants and cultural
facilities)
• App
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s
promotion
6. Budget (key data)

11. Velo-city Global 2016: Budget
Date and Location June 23rd to June 26th 2016 - Berlin
Client ECF - European Cyclist' Federation
Delegates Fees 750.000
Sponsorship
Audi 100.000
Mercedes 100.000
Others 400.000
Institutional Support 200.000
Total Return 1.550.000
Expenses Section
ECF Free 210.000
ECF pre-event travel exp. 70.000
Congress revenue (including techinical
equipment) 650.000
Signage 10.000
Printing 10.000
Food & Beverage 65.000
Language Services 15.000
On-site congress management 35.000
Speakers travel 20.000
Congress material (Pen Drive) 25.000
Insurance 150.000
Miscellaneous 60.000
Other 70.000
Total Expenses 1.390.000
Net Income 160.000
Agenda:
1. Berlin
2. Venue
3. Event data and
length
4. Event’s program for
attendees
5. Event’s promotion
6. Budget (key
data)

12. Thank you for your attention and see you in
Berlin
http://vimeo.com/75033625