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Director’s Challenge | 18.01.2017
Prof.dr. Stefan Stremersch
How Winners Make Choices (ENG) – Kiezen voor Winst (NL)
Landg...
Large Volume
vs.
High Price
Short Term
vs.
Long Term
Local
vs.
Global
Ferrari needs to increase
production from 7.000 to
10.000 cars to grow the
financial results of the
whole FIAT group
(FIAT...
€ 13.500$ 21.100
Captain
Planet
“If everything you do needs to
work on a three-year time
horizon, you’re competing
against a lot of people. But if
you’re ...
Global or Local?
Cruijff joins Barcelona in 1973 and brings the
‘Total Football’ mentality, helping them win
the first ‘La Liga’ in 14 years
INSPIRE
Leonard Da Vinci
Inspiration comes from case studies,
learning from others who have
solved a problem or dilemma similar
to yours
My
Problem
Source of
Inspiration:
Problem
My
Solution
Source of
Inspiration:
Solution
Step 1
Step 3
Step 2 Step 4
Document...
“Learn from the
mistakes of others.
You can’t live long
enough to make
them all yourself”
DIVERGE
Divergence utilizes diversity in
your team to fully embrace the
complexity of a dilemma
Connected Cars Car Sharing Lower Car Ownership High Traffic
“Everyone knew it wasn’t possible...
Until someone came who didn’t
know that!”
CONVERGE
Convergence entails building
support and executing on the
choice made
The Ultimate
Driving MachineTM
Do Not Think your
Way into New Action.
Act your Way into
New Thinking!
Jorgen Knudstorp
Lego
n = 204
n = 104
9 out of 10
companies deal with
1 or more of the
three dilemma’s
IDC
Model
22%
Consensus
Model
44%
Conflict
Model
21%
Analysis
Model
13%
43% 28%
40% 46%
Inspire
Profits
No Yes
37% 30%
41% 49%
Diverge
No Yes
57% 23%
26%
51%
Converge
No Yes
Profits
More info:
www.kiezenvoorwinst.nl
www.howwinnersmakechoices.com
Contact:
info@kiezenvoorwinst.nl
info@howwinnersmakechoice...
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge
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How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge

Presentation given by Stefan Stremersch on his best selling book 'How Winners Make Choices' (translated from the Dutch book 'Kiezen voor Winst' published in September 2016). The presentation will be give at Flevum's Director's Challenge event on the 18th of January 2017. The book discusses key strategic dilemmas companies face, namely (i) large volume vs high price, (ii) short term vs. long term, and (iii) local versus global. It then explains how to solve such dilemmas through a cycle of inspiration, divergence and converge. Finally, it provides evidence from research that most companies face such dilemmas and that the model proposed is effective in solving them.

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How Winners Make Choices (Kiezen voor Winst) Book Presentation at Flevum Directors Challenge

  1. 1. Director’s Challenge | 18.01.2017 Prof.dr. Stefan Stremersch How Winners Make Choices (ENG) – Kiezen voor Winst (NL) Landgoed Huize Bergen, Vught
  2. 2. Large Volume vs. High Price Short Term vs. Long Term Local vs. Global
  3. 3. Ferrari needs to increase production from 7.000 to 10.000 cars to grow the financial results of the whole FIAT group (FIAT CEO Marchionne) “I respect Porsche, but Ferrari is more exclusive... We will never sell more than 7.000 cars/year.” (Ferrari CEO Montezemolo)
  4. 4. € 13.500$ 21.100
  5. 5. Captain Planet
  6. 6. “If everything you do needs to work on a three-year time horizon, you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.”
  7. 7. Global or Local?
  8. 8. Cruijff joins Barcelona in 1973 and brings the ‘Total Football’ mentality, helping them win the first ‘La Liga’ in 14 years
  9. 9. INSPIRE Leonard Da Vinci
  10. 10. Inspiration comes from case studies, learning from others who have solved a problem or dilemma similar to yours
  11. 11. My Problem Source of Inspiration: Problem My Solution Source of Inspiration: Solution Step 1 Step 3 Step 2 Step 4 Document Source of Inspiration Search for Analogous Problem Define Analogous Solution Verify Inspiration in 4 Steps
  12. 12. “Learn from the mistakes of others. You can’t live long enough to make them all yourself”
  13. 13. DIVERGE
  14. 14. Divergence utilizes diversity in your team to fully embrace the complexity of a dilemma
  15. 15. Connected Cars Car Sharing Lower Car Ownership High Traffic
  16. 16. “Everyone knew it wasn’t possible... Until someone came who didn’t know that!”
  17. 17. CONVERGE
  18. 18. Convergence entails building support and executing on the choice made
  19. 19. The Ultimate Driving MachineTM
  20. 20. Do Not Think your Way into New Action. Act your Way into New Thinking! Jorgen Knudstorp Lego
  21. 21. n = 204 n = 104 9 out of 10 companies deal with 1 or more of the three dilemma’s
  22. 22. IDC Model 22% Consensus Model 44% Conflict Model 21% Analysis Model 13%
  23. 23. 43% 28% 40% 46% Inspire Profits No Yes 37% 30% 41% 49% Diverge No Yes 57% 23% 26% 51% Converge No Yes Profits
  24. 24. More info: www.kiezenvoorwinst.nl www.howwinnersmakechoices.com Contact: info@kiezenvoorwinst.nl info@howwinnersmakechoices.com

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