Developed for the Australian Innovation Festival 2010, this presentation leverages off a consulting approach we often use with clients seeking to commercialise early stage technologies. We have run numerous workshops and the Innovation Festival event showed the true power of this approach.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Business model design
1. Innovate your business model An Innovation Catalyst™ Seminar Presented 06/05/10 at 10am Prepared and Presented by Marcus Tarrant Managing Director Mission HQ Pty. Ltd. ATF the Innovate Trust Guest Presenter: Simon Crean Online Manager Hallmark Cards
17. -17- Value Co-Creation Through various technological advances the integration and participation of the customer in the value creation process is increasingly possible. Together with the knowledge and networks of customers additional value can be created and facilitated. Examples: Ebay & Amazon
18. -18- Purchasing Process Customers highly value an efficient, simple and convenient purchase process.Example: Creative Mobile Technologies back-seat swipe and entertainment for Taxi Cabs
19. -19- Set-Up/Installation In some cases set-up or installation is necessary. The simplification of this process is of enormous value to the customer. Example: Dick Smith: Mobile Techxphert Services
20. -20- Use/Operation In many cases most of the value in a value proposition comes from the use or operation of an actual product or service. However, to differentiate themselves companies try to create value beyond a simple product or service. Salesforceis carefully creating additional value by offering continuous updating "behind the scenes" and providing easy access to complementary products by third party vendors.
21. -21- Maintenance & aftersales support Value is often created during the maintenance and after-sales phase. This can be either by offering high quality service or by offering a value proposition that minimizes the need for maintenance & after-sales. Example: The attractiveness of salesforce.com’s value proposition essentially comes from the fact that the hosted software model (application service provider - ASP) minimizes the need of software maintenance by the customer.
22. -22- Ending and value transfer In many cases once a customer does not need a product or service anymore he has to terminate the service or dispose of the product.Example: BMW Recycling Programme