4. This Has Led Our Industry to Become
Frogs Boiling in Water
Metaphor: put a frog into boiling water and it
jumps out, put it in cold water & slowly turn up
temperature and it boils to death
5. โWe Overestimate the Impact of Tech on 3-year
Horizon & Underestimate on 10-yearโ
- Bill Gates
6. I Would Argue That the Massive Change in Television
Will Accelerate in 2012
1. Massive decrease in costs of capturing & processing video
2. Significant penetration in broadband, increases in Wi-Fi
3. Huge advances in compression
4. Massively distributed advertising market
5. Decreasing traditional paychecks to creative talent
6. Consumer behavior has made Internet video a reality
8. And The Same Forces that Killed the Album Will Kill
โThe Bundleโ
1. Disruptive technology that breaks the distribution
strangle hold of content
2. Massive costs reductions in capture, process &
distribute
3. Consumer choice
9. YouTube is the New Comcast โฆ And Notice the
Change in Branding
10. And My Bet is that The Future Distributors Are
Not Who Most TV Execs Think
14. A Disruptive Breed of Digital Content Producer
Has Emerged
UGC Network TVYouTube
TV
Production
Costs/Minute
$100-400
$6,000-8,000
$50-100k
15. These 4 Companies Alone Doing > 3 Billion Video
Views / Month
YouTube
TV
Costs/
Minute
16. With YouTube Content Distribution is Much More
Predictable and Content Producers Have a Direct
Relationship with Viewers
ViewerViewer
๏ผ Subscribers
๏ผ Email Lists
๏ผ Facebook Connect
YouTubeYouTubeProducerProducer
17. Youth Demo Already 1/3rd
of Time Online
Watching Video
Streaming Video
Other Surfing
