1. It’s Your Time To Shine Argan Oil Launch Social Media: Twitter & Facebook Activity

2. It’s Your Time To Shine: Social Media Objectives Raise awareness of launch of Creme of Nature with Argan Oil Support traditional PR launch activities Increase Twitter following and Facebook engagement/interactions Seed sampling with consumers and bloggers

3. It’s Your Time To Shine: SM Tactics Host a Blogger GoToMeeting/Conference Call Influence Bloggers to break news first on the web with editorial and giveaways Host “It’s Your Time To Shine” Twitter Giveaway Retweet on Twitter and updates on Facebook Blogger posts and news Distribute multi-media news release to fuel buzz on social platforms

5. Glitter Gloss Garbage

6. Cublicle Chick

7. The Anti Hair Slave

9. @CremeofNature tweeted an average of 20 times a day to stir interest.

10. 210 clicks on links to terms and conditions.

11. Conversion was successful. Followers understood and adjusted behavior, participating in trivia and following and retweeting in order to win.

12. Supported TweetUp by engaging in and monitoring chatter from the event, posting photosTop Referrers ?

14. Incredibly buzz on Twitter with hundreds of tweets and retweets still ongoing

15. See Media Tracker for details

16. See PRN MultiVu report for more stats

17. Product family photo picked up in New York Times Square and moved across the news wire

19. Highest engagement the week of the launch

20. Updates supported everything from the teasers to desk-side briefings with photos and videos

21. Shared all coverage from blogs