How TakeLessons Uses Socia Media
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Presentation given by Steven Cox, CEO of TakeLessons.com to the San Diego Social Media Breakfast Group on June 30, 2009. The focus of the talk was to show how a company selling services uses social media in practice to build trust and communicate their passion.
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How TakeLessons Uses Socia Media
- 1. From Theory to Practice How TakeLessons.com uses social media
- 2. From Theory to Practice How TakeLessons.com uses social media every day
- 4. Why do we use social media?
- 5. Because Oprah said so…
- 6. Our Marketing Challenges How do we build trust? How do we communicate what our brand stands for?
- 7. Our Marketing Challenges How do we sell more lessons at a lower CPA? How do we make this happen?
- 8. Uh, let me thinkto Practice From Theory about that… How TakeLessons.com uses social media every day
- 9. Let’s build our own social network! We a re the ne xt b ig th in g …
- 10. Let’s build our own social network!
- 11. Competitive and expensive… Risk = high Chance of success = low F a ilu re ? It h a s t o b e m a rk e t in g ’s fa u lt …
- 12. The Social Media Solution…
- 13. BUT WAIT!!! This social media dance ‘aint for everybody… only the sexy people… (so all you fly mothers… get out there and dance, I say)
- 15. Get a blog. Even my Grandma has a blog.
- 16. How we use our blog
- 17. Blogging: Think of it as: …planting seeds …giving before you ask to receive …providing more value than what you’re paid for
- 19. YouTube is the ___ largest search engine
- 20. YouTube is the 3rd largest search engine
- 21. We use YouTube to: - Showcase customers - Upload TV spots - Teacher Intro’s
- 23. Get a facebook fan page.
- 24. Communicate our passion. Share successes, and relevant information. Build trust by listening, and fixing customer problems quickly.
- 25. It shows that we’re human and builds trust.
- 26. It helps create loyal, active, engaged TakeLessons ambassadors.
- 28. But isn’t twitter just a bunch of noise? Yes… Unless you know how to use it
- 29. Get a twitter account.
- 30. Be interesting. Be relevant. Experiment.
- 31. Track your key phrases At TweetBeep.com
- 32. Other useful twitter stuff TweetDeck.com -manage multiple accounts from your desktop TweetLater.com -Immediate following, schedule tweets VisibleTweets.com -A cool interface that displays tweets TweetGrid.com - Visually track a bunch of phrases Twitturly.com - Latest hot URL’s being tweeted about
- 33. Putting it together TakeLessons.com
- 36. The Results? So far, so good.
- 37. Results 3.We’ve hired new teachers 4.We’ve gotten referrals from current students 8.Made connections with several Fortune 100 companies 9.JV opps with two companies
- 38. Stay in touch: Twitter.com/steven_cox Blog: StevenCox.com facebook.com/steven.cox TakeLessons FB Page: TakeLessons.com/facebook TakeLessons.com/steven