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Snapchat Guide - MSO Digital

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Aus dem Social Media Kanal Snapchat werden viele Menschen noch nicht richtig schlau. MSO Digital erklärt anschaulich, worum es bei Snapchat geht und, wie man es erfolgreich für seinen Business nutzen kann.

Veröffentlicht in: Soziale Medien
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Snapchat Guide - MSO Digital

  1. 1. SNAPCHAT Ein Trend nur für Teenies oder Marketingkanal der Zukunft?
  2. 2. VERGESST ALLES, WAS IHR MIT SOCIAL MEDIA VERBINDET ZUNÄCHST EINMAL...
  3. 3. VERGESST LIKES
  4. 4. VERGESST SHARES
  5. 5. VERGESST DIE GANZEN INSZENIERUNGEN
  6. 6. GESTATTEN, SNAPCHAT! THAT`S ME AND I´M EATING FROGS!
  7. 7. SNAPCHAT IS THE NEXT BIG THING
  8. 8. 25% DER SMARTPHONE-USER 50% DER SMARTPHONE-USER “NUR” 11% DER SMARTPHONE-USER KEIN REINES US-PHÄNOMEN!!!
  9. 9. 2.5 MIO DAILY ACTIVE USER 50 MIO DAILY ACTIVE USER 8 MIO DAILY SNAPS 3 MRD DAILY VIDEO VIEWS
  10. 10. FRAGE SNAPCHAT - EIN TREND NUR FÜR TEENIES?
  11. 11. JEIN
  12. 12. JEIN
  13. 13. AUCH WIR SIND BEREITS INFIZIERT RAMONA SCHULTE: 60.000 VIEWS LionT: 100.000 VIEWS MELINA SOPHIE: 150.000 VIEWS
  14. 14. PROMIS HAUTNAH
  15. 15. FRAGE UND WAS GENAU MACHT SNAPCHAT JETZT SO BESONDERS?
  16. 16. ANTWORT IN EINER GESELLSCHAFT IN DER DIE INDIVIDUELLE AUFMERKSAMKEITSSPANNE IMMER GERINGER WIRD...
  17. 17. ANTWORT ...BIETET SNAPCHAT UNS CONTENT HÄPPCHEN
  18. 18. SNAPS!
  19. 19. SCHNAPPSCHÜSSE VON DEN KLEINEN DINGEN DES LEBENS
  20. 20. DEN MOMENT
  21. 21. DIE REALITÄT
  22. 22. UND JETZT KOMMT DER CLOU SO SCHNELL WIE SNAPS ENTSTEHEN, SO SCHNELL SIND SIE AUCH WIEDER WEG
  23. 23. SNAPS LÖSCHEN SICH AUTOMATISCH, WENN EMPFÄNGER SIE BETRACHTET HABEN
  24. 24. FRAGE ALSO DIE PERFEKTE SEXTING-APP?
  25. 25. KLAR, DIE HEMMSCHWELLE DER USER SINKT UND ES WERDEN DINGE VON SICH PREISGEGEBEN, DIE MAN SONST NICHT ZEIGEN WÜRDE. ANTWORT
  26. 26. ZUM VERSTÄNDNIS INSTAGRAM IST WIE EINE HOCHZEIT
  27. 27. ZUM VERSTÄNDNIS SNAPCHAT HINGEGEN IST WIE BEIM KUMPEL AUF DER COUCH ZU SITZEN
  28. 28. FRAGE UND WIE FUNKTIONIERT SNAPCHAT JETZT?
  29. 29. DER STARTBILDSCHIRM NICHT DER FEED, SONDERN DIE KAMERA STEHT IM FOKUS
  30. 30. AUFNAHME TAKE A SNAP
  31. 31. LENSES
  32. 32. NEU: WORLD LENSES
  33. 33. FILTER STANDARD- & STEMPELFILTER
  34. 34. GEOFILTER DIE COMMUNITY GESTALTET snapchat.com/geofilters
  35. 35. SNAP BEARBEITEN EMOJIS GEHEN IMMER
  36. 36. SNAP BEARBEITEN BISSCHEN WAS TEXTEN
  37. 37. SNAP BEARBEITEN NOCH ETWAS HÜBSCHES MALEN
  38. 38. TIMER TIMER STELLEN
  39. 39. VERSAND UND ABFLUG!
  40. 40. AUCH MESSENGER TEXTE FOTOS SNAPS ANRUFE VIDEOCALLS
  41. 41. MEMORIES-FUNKTION SNAPS AUS STORY SPEICHERBAR BILDER AUS SMARTPHONE- GALERIE HINZUFÜGBAR “ALTE” SNAPS UND FOTOS WERDEN MARKIERT
  42. 42. KLEINE HÜRDE SUCHFUNKTION NICHT NUTZERFREUNDLICH 1.FC KÖLN - OFFICIAL = fckoeln BEQUEME OPTION: SNAPCODES
  43. 43. UND DAS WARS JETZT? DIE STORIES
  44. 44. STORIES-FUNKTION ANEINANDERREIHUNG VON SNAPS ÖFFENTLICH (EINSTELLUNGEN) SNAPS SIND INNERHALB VON 24 STD BELIEBIG HÄUFIG ABRUFBAR
  45. 45. MEINE STORY JGA IN BARCELONA
  46. 46. MAN KANN GESCHICHTEN ERZÄHLEN
  47. 47. ABER MAN KANN AUCH WELCHE VERPASSEN!
  48. 48. SEHT IHR DIE MÖGLICHKEITEN FÜR UNTERNEHMEN? FRAGE
  49. 49. ANDERE UNTERNEHMEN SCHON! ANTWORT
  50. 50. ZEIT SICH GEDANKEN ZU MACHEN
  51. 51. FRAGE UND WAS KÖNNEN WIR ALS UNTERNEHMEN GENAU MACHEN?
  52. 52. #1 HINTER DEN KULISSEN
  53. 53. #1 DM DEUTSCHLAND
  54. 54. #1 APPLE MUSIC
  55. 55. #1 ADAC
  56. 56. #2 PRODUKT- KOMMUNIKATION
  57. 57. #2 ASOS_DE
  58. 58. #2 ADIDAS
  59. 59. #3 RECRUITING
  60. 60. #3 REWE Karriere
  61. 61. #4 EVENT- KOMMUNIKATION
  62. 62. #4 AUDI
  63. 63. #4 H&M DEUTSCHLAND
  64. 64. #5 STORYTELLING
  65. 65. #5 CSU
  66. 66. #5 RED BULL
  67. 67. UVM...
  68. 68. #... HAMBURG AIRPORT
  69. 69. #... DM DEUTSCHLAND
  70. 70. FRAGE UND WAS IST MIT SALES ???
  71. 71. SCHWIERIG, DA KEINE EXTERNEN VERLINKUNGEN MÖGLICH SIND E-COMMERCE?
  72. 72. ALTERNATIVEN SNAPCHAT-DISCOUNT-CODE S EXKLUSIVER MEHRWERT FÜR COMMUNITY
  73. 73. ALTERNATIVEN PRODUKTE VORSTELLEN / ART-NUMMERN SNAPPEN EINFACHES PRINZIP
  74. 74. FRAGE HABT IHR TIPPS ZUM START?
  75. 75. NÄHE SCHAFFEN - SELFIE-STYLE - FILTER/EMOJIS - INTERAKTION FÖRDERN - WOHNZIMMER ATMOSPHÄRE
  76. 76. WEITERE KANÄLE NUTZEN FEHLENDE “TEILEN”- MÖGLICHKEITEN VERHINDERN VIRALE EFFEKTE DIREKT IN SNAPCHAT EXTERNE TRIGGER NUTZEN FÜR FOLLOWER-ZUWACHS VERLÄNGERUNG DER SNAPCHAT KAMPAGNEN AUF WEITERE SOCIAL KANÄLE
  77. 77. WEITERE KANÄLE NUTZEN
  78. 78. KREATIVITÄT AMAZON GrubHub APPLE MUSIC WWF
  79. 79. HIERBEI GILT DEN USER VON SEKUNDE 1 AN FLASHEN
  80. 80. CONTENT INTERESSANT UND RELEVANT UNTERHALTEND AKTIVIEREND 10 SEKUNDEN ZEIT UM NUTZER ZU ÜBERZEUGEN
  81. 81. DRITTANBIETER-TOOLS ERFOLG MESSEN
  82. 82. FRAGE MUSS DAS JETZT JEDES UNTERNEHMEN MACHEN?
  83. 83. UNTER BESTIMMTEN BEDINGUNGEN - WOLLEN WIR EINE JUNGE ZIELGRUPPE ANSPRECHEN? - BEHERRSCHEN WIR DIE ANDEREN SOCIAL MEDIA KANÄLE (YOUTUBE, FACEBOOK, TWITTER, INSTAGRAM) -> DENN NUR SO KÖNNEN WIR ÜBERHAUPT FOLLOWER AKTIVIEREN
  84. 84. BLICK IN DIE USA UND WAS KOMMT DA NOCH?
  85. 85. WERBEMÖGLICHKEITEN - DISCOVER CHANNEL für führende Publisher (Vice, Buzzfeed, CNN) - APP INSTALL ADS -> Direkte Weiterleitung in den App Store - SPONSORED LENSES (Twentieth Century Fox, Taco Bell…) - SNAP ADS - ON-DEMAND-GEOFILTERS (McDonalds, Starbucks…) Buchung von Werbung aktuell direkt über Snapchat oder Ads-API für Partner (Hollister, Warner Brothers…)
  86. 86. WERBEMÖGLICHKEITEN GEOFILTER SPONSORED LENSES APP-INSTALL- ADS DISCOVER CHANNEL
  87. 87. DISCOVER CHANNEL
  88. 88. NOCH KEINE WERBUNG IN DEUTSCHLAND?
  89. 89. 2016: CA. 370 MIO US-$ Werbeeinnahmen 2017: ERWARTUNG 935 MIO US-$ 95% EINNAHMEN AKTUELL IN DEN USA BIS 2018 25% AUßERHALB USA ERWARTET
  90. 90. DIE ZUKUNFT - BÖRSENGANG - SPECTACLES - SNAPBASIERTE ADS - VERHALTENSBASIERTES TARGETING - ZIELGERICHTETE SUCHE NACH INFOS UND USERN? (VURB)
  91. 91. DA WAR NOCH WAS INSTAGRAM STORIES = SNAPCHAT KILLER???
  92. 92. NICHT VERGESSEN: SNAPCHAT IST MEHR ALS DIE STORIES ABWARTEN...
  93. 93. Experten der MSO Digital VIELEN DANK FÜR EURE AUFMERKSAMKEIT Christoph Steger Online Marketing Manager - MSO DIGITAL GMBH & CO.KG c.steger@mso-digital.de

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