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Optimising the
Magento Checkout
Why do some
Checkouts Convert
Better
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Why Optimise
Magento Checkout
9063
Source: Tom Robertshaw Feb 2013 Ecommerce Survey
£1,000,000
4%
Source: IMRG 2012 Ecommerce Report
5%
£250,000
£2,265,750,000
2000
77.79%
76.45% 68.88%
2012
97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Optimising the magento checkout presentation
97.96%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Optimising the magento checkout presentation
Optimising the magento checkout presentation
35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Magento Ave: 29.69%
Ave: 74.37%
Magento: 45.49%
Before: 76.45%
Key Recommendations
Less (Steps) is not more
35.61%
11.60%
25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%
23.98%
Average for OSC: 30.07%
Simple Steps
Source: Nicholas Ward / checkoutoptimisation.com
77.79%
76.45% 68.88%
Delivery Costs Upfront
Source: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Isolate the Checkout
Source: Econsultancy's 2010 Checkout Optimisation Report
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Login Step
Optimising the magento checkout presentation
+71%
Allow Guest Checkouts
Source: Econsultancy's Toluna Survey
Reduce Input Fields
Source: Nicholas Ward / checkoutoptimisation.com
Single Name Field
Source: Baymard Ecommerce Checkout Usability
&
Econsultancy's 2010 Checkout Optimisation Report
Address Lookup
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Offsite Payments
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Mobile
46%
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Isolates the Checkout
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Reduced Steps
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Reduced Input Fields
29
26
Optimising the magento checkout presentation
Optimising the magento checkout presentation
22
Optimising the magento checkout presentation
Default Shipping &
Payment Methods
Optimising the magento checkout presentation
Static Block for
Messaging
Optimising the magento checkout presentation
Remembers Data
SagePay
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Mobile Friendly
Optimising the magento checkout presentation
Optimising the magento checkout presentation
Roadmap
● Improve Email / Login
● Auto account recognition
● Improve address lookup
● Improve Visual Feedback (Errors & Success)
● Support for eWay
● Social Sharing
● Input Field Tips
● Event Tracking in Google Analytics on Form Fields
● Accept orders with problems on payment
Results
+29%
Thank You!
www.gpmd.co.uk/checkout

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