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Nidhi Chimnani
Director, Research & Insights, MSLGROUP
(and a Millennial)
@nidhichimnani
How Millennials feel about
climate change
And what we want to do about it.
In October and November 2015,
we engaged with a community
of 270 Millennials to
understand their views
on climate
change.
18-30 year olds
10+ countries
42% younger Millennials (18-25 year olds)
60% female
at www.bethechance.com
The circles indicate the number of responses from these countries.
What emotion do
Millennials feel when
they think about
climate change?
Powerless HopefulSadFrustratedScared
Millennials feel….
Worried
Anxious
Concerned
Alarmed
Fretful Sense ofAngst
Anguished
Distressed
Nervous
Apprehensive
Restless
Confused
Uncertain
Millennials know
things cannot
continue as is –
we must change.
But is it possible?
What will the
future bring?
Afraid
Terrified
Horrified
SCARED
Angry
FRUSTRATED
Disappointed Contemptuous
Disgusted
Sickened
Dissatisfied
Tired
AnnoyedHeadache-y
Shock
Surprise
Disbelief
Millennials have
raised their
expectations. They
want businesses
to transform their
processes and
deliver real
change.
- Elena, 19, UK
[I’m] shocked that the things most of
us don't even think about can have
such a huge impact half way
round the world!
UK
- Lauren, 24, United States
Businesses should be held
responsible for the products they
are making and what happens
after the products are used (and
how they are disposed).
US
- Sara, 24, Denmark
It’s so easy to do something,
so why on earth do politicians
and companies have to make it
so hard?
Denmark
Millennials are
confronted by the
scale of problem,
and the complexity
of engaging all
actors.
The result is a
deep sense of
pessimism.
POWERLESS
Helpless
Resigned
ParalyzedDefeated
Desolate
SenseofUrgency
Desperation
Panic
Hopeless
Despaired
Millennials also
insist on
collaboration
between these key
actors – especially
Business and
Government.
It’s no wonder that Millennials say Government, Society
and Business are together most responsible for change.
Millennials
are slowly
beginning to
realize their
habits are
part of the
problem too.
Upset
Depressed
Devastated
Heartbreak
Ashamed
Embarrassed
Uncomfortable
Disoriented
Unpleasant
Negative
Terrible
GuiltySAD
52% 52% Millennials hold
themselves co-responsible
for implementing solutions.
Winnie, 22, Taiwan
I feel sad. I am an environmentalist,
I want to slow down climate change
personally. Taiwan
A.Y., 30, Malaysia
We need to save Earth for the
next generations. We cannot live
happily when seeing our own
house are being burnt.
Anxiety rises and people are sick
both emotionally and in bodies.
I do not want to feel sick
anymore. Malaysia
Shina, 25, China
Everybody is responsible for climate
change. We can do every little thing to
change the situation and we have to!
Companies can push people and I
think we need leverage this to effect
more people to take action.
China
Here’s how Millennials want businesses to address climate
change.
find out about
greener and
cleaner products
recycle find out about
sustainability
initiatives
get
involved
100%
MAKE IT EASIER FOR ME TO...
operate
(upgrade processes
and the way you work)
100%
innovate
(give me greener
products)
invest
(invest in clean
solutions
and startups)
package
products
(use eco-friendly
materials)
donate
(support more
causes)
CHANGE THE WAY YOU...
Here’s how Millennials want businesses to address climate
change.
governments
100%
better
suppliers
organizations people
like me
charities religious
organizations
other
PARTNER WITH...
Here’s how Millennials want businesses to address climate
change.
Some Millennials
feel hopeful about
climate change –
they see it as an
opportunity
for global
collaboration.
Hope
Actlike one planet
OpportunityChange
Excited
Positive
Climate change is the greatest threat to
civilized human culture and progress.
On the other hand, it is the greatest
potential for innovation, collaboration and
the establishment of a real
global community.
Asger, 30, Denmark
Denmark
If you were President or Prime
Minister of your country…
We asked Millennials what they would do if
we offered them some power.
If you had $100 million to
address climate change…
Power
Money Authority
If Millennials had $100 million to address
climate change, they would invest in…
RENEWABLE
ENERGY
Solar & wind energy
Solar infrastructure
INNOVATION
Research
R&D
Desalination
FOOD SECURITY
Sustainable farming
Food supply
Micro-farming
REPAIR
Re-forestation
EDUCATION
Awareness
If Millennials were Head of State of their country,
they would introduce…
eco-mindset eco-system eco-nomy
1 2 3
3
Recommendations
for Business
1. The fight against climate change
should be everyone’s fight
• Make it relevant to everyone’s
daily lives.
If they know they can make a difference,
they will.
• Inspire people to innovate new
ideas and technologies.
Individual actions – around aspects like clean
energy, sustainable agriculture, R&D – will lead to
a significant collective response.
2. The tipping point for Sustainable Business
is now
• It’s time for transformation.
With increasing pressure from Millennials, and in
fact all stakeholders, businesses must find new
ways to operate.
• A new era of performance with
purpose.
There is a ‘Race to the Top’ – this will be amplified
by early actors and the UN climate change
conference.
www.bit.ly/ChanceforChange
3. Businesses,
Millennials are your best chance for change.
• We are acting anyway.
With businesses, or on our own.
• We are stronger together.
Millennials bring the passion, the vision, the
creativity. Businesses bring stability, scale and
structure. Both are crucial for success.
Thank you!

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How Millennials feel About Climate Change

  • 1. Nidhi Chimnani Director, Research & Insights, MSLGROUP (and a Millennial) @nidhichimnani How Millennials feel about climate change And what we want to do about it.
  • 2. In October and November 2015, we engaged with a community of 270 Millennials to understand their views on climate change. 18-30 year olds 10+ countries 42% younger Millennials (18-25 year olds) 60% female at www.bethechance.com The circles indicate the number of responses from these countries.
  • 3. What emotion do Millennials feel when they think about climate change?
  • 5. Worried Anxious Concerned Alarmed Fretful Sense ofAngst Anguished Distressed Nervous Apprehensive Restless Confused Uncertain Millennials know things cannot continue as is – we must change. But is it possible? What will the future bring? Afraid Terrified Horrified SCARED
  • 7. - Elena, 19, UK [I’m] shocked that the things most of us don't even think about can have such a huge impact half way round the world! UK
  • 8. - Lauren, 24, United States Businesses should be held responsible for the products they are making and what happens after the products are used (and how they are disposed). US
  • 9. - Sara, 24, Denmark It’s so easy to do something, so why on earth do politicians and companies have to make it so hard? Denmark
  • 10. Millennials are confronted by the scale of problem, and the complexity of engaging all actors. The result is a deep sense of pessimism. POWERLESS Helpless Resigned ParalyzedDefeated Desolate SenseofUrgency Desperation Panic Hopeless Despaired
  • 11. Millennials also insist on collaboration between these key actors – especially Business and Government. It’s no wonder that Millennials say Government, Society and Business are together most responsible for change.
  • 12. Millennials are slowly beginning to realize their habits are part of the problem too. Upset Depressed Devastated Heartbreak Ashamed Embarrassed Uncomfortable Disoriented Unpleasant Negative Terrible GuiltySAD
  • 13. 52% 52% Millennials hold themselves co-responsible for implementing solutions.
  • 14. Winnie, 22, Taiwan I feel sad. I am an environmentalist, I want to slow down climate change personally. Taiwan
  • 15. A.Y., 30, Malaysia We need to save Earth for the next generations. We cannot live happily when seeing our own house are being burnt. Anxiety rises and people are sick both emotionally and in bodies. I do not want to feel sick anymore. Malaysia
  • 16. Shina, 25, China Everybody is responsible for climate change. We can do every little thing to change the situation and we have to! Companies can push people and I think we need leverage this to effect more people to take action. China
  • 17. Here’s how Millennials want businesses to address climate change. find out about greener and cleaner products recycle find out about sustainability initiatives get involved 100% MAKE IT EASIER FOR ME TO...
  • 18. operate (upgrade processes and the way you work) 100% innovate (give me greener products) invest (invest in clean solutions and startups) package products (use eco-friendly materials) donate (support more causes) CHANGE THE WAY YOU... Here’s how Millennials want businesses to address climate change.
  • 19. governments 100% better suppliers organizations people like me charities religious organizations other PARTNER WITH... Here’s how Millennials want businesses to address climate change.
  • 20. Some Millennials feel hopeful about climate change – they see it as an opportunity for global collaboration. Hope Actlike one planet OpportunityChange Excited Positive
  • 21. Climate change is the greatest threat to civilized human culture and progress. On the other hand, it is the greatest potential for innovation, collaboration and the establishment of a real global community. Asger, 30, Denmark Denmark
  • 22. If you were President or Prime Minister of your country… We asked Millennials what they would do if we offered them some power. If you had $100 million to address climate change… Power Money Authority
  • 23. If Millennials had $100 million to address climate change, they would invest in… RENEWABLE ENERGY Solar & wind energy Solar infrastructure INNOVATION Research R&D Desalination FOOD SECURITY Sustainable farming Food supply Micro-farming REPAIR Re-forestation EDUCATION Awareness
  • 24. If Millennials were Head of State of their country, they would introduce… eco-mindset eco-system eco-nomy 1 2 3
  • 26. 1. The fight against climate change should be everyone’s fight • Make it relevant to everyone’s daily lives. If they know they can make a difference, they will. • Inspire people to innovate new ideas and technologies. Individual actions – around aspects like clean energy, sustainable agriculture, R&D – will lead to a significant collective response.
  • 27. 2. The tipping point for Sustainable Business is now • It’s time for transformation. With increasing pressure from Millennials, and in fact all stakeholders, businesses must find new ways to operate. • A new era of performance with purpose. There is a ‘Race to the Top’ – this will be amplified by early actors and the UN climate change conference. www.bit.ly/ChanceforChange
  • 28. 3. Businesses, Millennials are your best chance for change. • We are acting anyway. With businesses, or on our own. • We are stronger together. Millennials bring the passion, the vision, the creativity. Businesses bring stability, scale and structure. Both are crucial for success.

Hinweis der Redaktion

  1. Canada – 25, United States – 35, Brazil 2 France 8, Germany 9, Poland 20, Denmark 24, UK 35, Sweden 3, Hungary 1, Netherlands 1 UAE - 4 China 41, India 51, Malaysia 12, Taiwan 1, Japan 2, Singapore 2 Australia 4
  2. This is a question for the audience
  3. This is a question for the audience