2. Can the Windows Azure Platform Improve Your Business?Questions for ISVs Name Title Microsoft Corporation

3. Questions to Answer Can using the Windows Azure platform improve your applications? Can you benefit from cloud storage? Can you benefit from cloud compute? Do you want to build a SaaS application? Does using the Windows Azure platform make financial sense for you? How is the platform priced? What are typical monthly costs?

4. Can Using the Windows Azure Platform Improve Your Applications?

5. Can You Benefit From Cloud Storage? SQL Azure Database Windows Azure Blobs Windows Azure Platform Internet Your Application Can you store data more cheaply in the cloud? As unstructured blobs and/or relational data? Can you provide data more effectively from the cloud? Or share it across multiple copies of your application?

6. Can You Benefit From Cloud Storage?Things to consider Technical issues Will performance be good enough? For relational data, can your application work within the scalability limits of SQL Azure Database? Business issues Do you trust cloud storage to be available? Will your customers trust cloud storage? Is it legal to store your application’s data in the cloud? Do national laws or regulations prohibit it?

7. Can You Benefit From Cloud Compute? Instance Instance Windows Azure Platform Internet Your Application Could your application use extra compute resources on demand? Is there a discrete piece of new functionality that could run in the cloud? Does your application have a frequently updated module that could run in the cloud?

8. Can You Benefit From Cloud Compute?Things to consider Technical issues Can the functionality you want to build run on Windows Azure? Can any necessary existing code be ported to Windows Azure? Can the supporting software you need run on Windows Azure? Business issues Do you trust cloud compute to be available? Will your customers trust cloud compute? Is it legal to run your application’s code in the cloud? Do national laws or regulations prohibit it?

9. Do You Want to Build a SaaS Application? SaaS Application Data Instances Windows Azure Platform Internet Customer 1 . . . Customer N Could you compete more effectively with SaaS? Are your competitors already offering a SaaS option? Could you enter a new market with a SaaS application? Can any of your existing SaaS applications benefit from running on the Windows Azure platform?

10. Do You Want to Build a SaaS Application?Things to consider Technical issues Are the elasticity, scalability, and reliability provided by Windows Azure superior to in-house or hosted data centers? Can your critical existing code be ported to Windows Azure? Can the supporting software you need run on Windows Azure? Business issues How will a SaaS app affect your pricing? How will a SaaS app change your sales process? Will your customers trust cloud storage? What are the legal and regulatory issues around creating a SaaS application for your market?

11. Does Using the Windows Azure Platform Make Financial Sense for You?

12. How is the Platform Priced?An abbreviated summary (in US dollars) Compute: $0.12/hour to $0.96/hour for each instance depending on instance size Blob storage: Data: $0.15/GB per month Access: $0.01/10,000 operations Relational storage: $9.99/month for a database up to 1 GB $99.99/month for a database up to 10 GB Bandwidth: $0.10/GB in, $0.15/GB out

13. What are Typical Monthly Costs? Example: Blob cloud storage Storing and accessing one terabyte of video Assumptions: Stored in Windows Azure blobs Operations on the data: 10,000,000/month Data transfer out: 500 gigabytes/month Data transfer in: 100 gigabytes/month Costs: Storage: $160/month Transfer: $85/month Total: $245/month

14. What are Typical Monthly Costs? Example: Relational cloud storage Storing 10 gigabytes of customer records Assumptions: Stored in SQL Azure Database Data transfer out: 10 gigabytes/month Data transfer in: 1 gigabyte/month Costs: Storage: $99.99/month Transfer: $1.60/month Total: $101.59/month

15. What are Typical Monthly Costs? Example: Cloud compute A cloud reporting service add-on to an on-premises application Assumptions: Two medium instances ($.24/hour each) running continuously Used to create 300 reports a month Each transfers 10 gigabytes in, 0.5 gigabytes out Each stores 10 gigabytes for 1 day/month in blobs Operations on the data: 30,000,000/month Costs: Compute: $345.60/month Storage: $45.00/month Transfer: $322.50/month Total: $713.10/month

16. Summary Can using the Windows Azure platform improve your applications? Can you benefit from cloud storage? Can you benefit from cloud compute? Do you want to build a SaaS application? Does using the Windows Azure platform make financial sense for you? How is the platform priced? What are typical monthly costs?

17. Call to Action Determine whether your any of your existing or planned applications can benefit from using the Windows Azure platform And whether this is likely to make financial sense If so, choose one, and do a proof of concept If the proof of concept succeeds, create a production version of the application that uses the Windows Azure platform And deploy it to your customers Then choose the next application . . .

18. Stay Updated Know More about Windows Azure- http://www.microsoft.com/windowsazure/ Know more about Microsoft Cloud Services- http://www.microsoft.com/india/cloud/ Request for an Enterprise Cloud Assessment workshop- email us at azurepro@microsoft.com Follow us