4. TRUST in order to build relationships
TRUST in order to manage reputation
5. TRUST in order to build relationships
TRUST in order to manage reputation
TRUST in order to become influencers
6. TRUST in order to build relationships
TRUST in order to manage reputation
TRUST in order to become influencers
...and ultimately,
7. TRUST in order to build relationships
TRUST in order to manage reputation
TRUST in order to become influencers
...and ultimately,
TRUST in order to drive performance
21. simply because:
“ measures will vary greatly on
on a client-by-client basis
and the network in which we are
communicating/participating* ”
* http://measurementcamp.wikidot.com/start
26. maybe the answer is not that complicated
maybe it’s not about reinventing the wheel
27. maybe the answer is not that complicated
maybe it’s not about reinventing the wheel
maybe it’s seeing it from a different angle
28. maybe the answer is not that complicated
maybe it’s not about reinventing the wheel
maybe it’s seeing it from a different angle
maybe one that doesn’t focus on measurement
29. maybe the answer is not that complicated
maybe it’s not about reinventing the wheel
maybe it’s seeing it from a different angle
maybe one that doesn’t focus on measurement
maybe one that rather focuses on REPORTING
36. accounting-type-reporting as defined below:
“ the art of standardizing the recording,
classifying, and summarizing of outcomes
in a significant and transparent
manner that allows for interpretation
on the part of decision makers ”
* definition adapted from wikipedia entry for ‘accounting’
44. all banks & companies report their outcomes
yet,
and explain their measurement methodology
under one common set of guidelines, allowing for:
45. all banks & companies report their outcomes
yet,
and explain their measurement methodology
under one common set of guidelines, allowing for:
transparency,
46. all banks & companies report their outcomes
yet,
and explain their measurement methodology
under one common set of guidelines, allowing for:
transparency,
interpretation,
47. all banks & companies report their outcomes
yet,
and explain their measurement methodology
under one common set of guidelines, allowing for:
transparency,
interpretation,
and a sustained degree of :
56. I
peer social
one idea (based on 2 peer collaboration )
57. I
peer social
one idea (based on 2 peer collaboration ) is
to start off by setting up or building on an existing
MeasurementCamp wiki* .
wiki such as the
* http://measurementcamp.wikidot.com/start
58. this wiki then serves as the central point where
social media
practitioners contribute their £.02 on the
nuts & bolts of the industry’s reporting guidelines.
59. consider the following examples of areas where
input from those in the industry will be needed:
61. 1.) identification of reporting metrics -
i.e. which are the metrics that must absolutely be
included when reporting the results for any given
social media tactic or strategy.
63. 2.) definition of reporting guidelines -
i.e. how should the framework for reporting be
created, plus what metrics merit an explanation as
to the methods used in obtaining the final figure.
65. 3.) qualification of measurement
methodologies -
i.e. which measurement methods are most
frequently used in the industry, and which are
other accepted methodologies.
67. 4.) sharing of campaign results -
i.e. posting final campaign results onto wiki so
that industry averages can be generated, thereby
becoming benchmarks for performance.
71. industry-wide
collaboration will eventually paint a
achieving
clearer picture about what the industry as a
community considers to be reporting essentials.
75. the wiki will serve as an educational resource for
clients interested in learning about what the
industry as a whole considers to be -
76. the wiki will serve as an educational resource for
clients interested in learning about what the
industry as a whole considers to be -
best practices,
77. the wiki will serve as an educational resource for
clients interested in learning about what the
industry as a whole considers to be -
best practices,
performance benchmarks,
benchmarks
78. the wiki will serve as an educational resource for
clients interested in learning about what the
industry as a whole considers to be -
best practices,
performance benchmarks,
and, accepted measurement methods
107. industry comparison as per wiki
establishes a benchmark for comparison between
the reported results and the low, average, and
high values of the industry.
116. the creation of a wiki that captures the industry’s
consensus regarding
117. the creation of a wiki that captures the industry’s
consensus regarding the most accepted
methods of measurement,
118. the creation of a wiki that captures the industry’s
consensus regarding the most accepted
methods of measurement, reporting guidelines,
119. the creation of a wiki that captures the industry’s
consensus regarding the most accepted
methods of measurement, reporting guidelines,
and industry benchmarks,