This is the presentation that explains our app, GlobalShare and why it would be a good idea to take forward in the Apps for Good competition, as it solves a genuine problem in society. Regards, Callidus Forem

1. GlobalShare
Brought to you by Callidus Forem

2. The Problem
Grades are falling
Many changes to secondary education and
curriculum are taking place, including changes in
GCSE‟s. Grades are falling and with the
reintroduction of the English Baccalaureate, it is
even more important that students get higher
grades to achieve this award.

4. The Question
Can we make learning better/more
effective in schools?
We explored many different aspects of the problems
of the general term „travel‟ such as costs, phobia, and
medical reasons. We decided to focus on the
educational side to it as we are of the age band within
education. We felt that it is closer to our hearts and an
opportunity to explore our peer‟s opinions on modern
day teaching methods.

5.  Text books do not offer the best way of learning. They are
repetitive and can lead to falling grades; this can mean big
trouble for not only our society but lives of the children who
are our future.
 We believe that consequences of our problem are falling
national grades, and what with the economical problems
of the recent years, the lack of jobs available can lead to a
rise in the numbers of the unemployed.
 The problem in our society today, students are not
managing to reach their full educational potential. This is
because of the lack of interaction and increasing numbers
of kinaesthetic learners.
Is there a better way of learning?

6. Background Situation
 Who: Students
 What: Students want to learn more about the world we live
in, that will also help them in their Geography lessons
 Where: In school
 When: Mainly in geography lessons, but also other lessons
that link in with it
 Why: To provide an interactive and easy way that students
can learn and achieve higher grades

7. Mini Elevator Pitch
Our team, Callidus Forem, is developing a
mobile app to help students in secondary
education (11-18 year olds) achieve higher
grades in the targeted subject of Geography by
providing an interactive as well as effective way
to learn more and in a better way in lessons at
school.

8. Survey results
 Average age is 13.46
 61.11% male 38.80% female
 100% student
 74.56% of people would be interested in an educational
app
 86.13% think an app would make learning more interactive
 96.45% enjoy learning about distant counties
 Tours, maps and free use are the most popular features
with a average percentage of 49% of votes (multiple votes
per person)
 People think its better than textbooks, fun, interactive, the
features are good and helps learning

9. GlobalShare
 We decided to focus the app on Geography, as we feel that
everyone should be offered the opportunity to explore the
world that we all live in.
 As students, we feel (as well as our peers) that Geography is
not the most loved subject. Not only that, but we also believe
that a more interactive and modern way of learning will offer
students a new approach to Geography.
 While discussing within our group, we decided a key element
of our app would be a limited form of social media, of which
safety will be a priority.
 Live Chats will only be allowed within school groups and will
be moderated, automatically blocking the use of inappropriate
language etc. We will also set up the “OurPledge” page where
terms and conditions are stated. As well as this, we will include
a report system through which students can report anything
they find inappropriate.

10. Initial ideas
At first we focused on the other aspects, as said in the previous
slide, and after group contemplation we decided on the following:
 Schools will pay a small fee, thus enabling all students to be
signed up free of charge.
 LiveStreams and instant messaging would be key and interactive
features of our app, however the messaging will be internal for
the schools to ensure the safety of students.
 Professional and established companies (such as Airtours and
wildlife parks…) as well as celebrities such as Ben Fogle would
(after security checks) have access to upload and use the app to
expand the boundaries of student learning.
 GlobalShare can also offer opportunities for schools globally to
communicate (with confirmation from the overall school profile
holder) and learn how other societies live their lives and earn a
living.
 Access to Google maps would be extremely helpful and enable
the user to explore the globe without having to leave the app,
although we understand that if the app would be to go ahead we
would need to communicate with Google.

11. A
stereotypical
user of our
app,
GlobalShare.

12. User Stories
These are some examples of our user stories:
As a user, I would like to learn more in depth about specific
countries, to help with my geography case studies.
As a student, I would like to enjoy my subjects more,
particularly Geography, so that I can achieve high grades and
be successful in life.

13. Competitors
 There are not many apps that can offer the same diversity as
ours does.
 The closest apps we have seen are the „Fotopedia‟ series and
„Geotrainer‟.
 These apps offer the chance to look at photos of different
countries and also have interactive quizzes.
 There is another app called „Learn world geography – free‟ which
offers the chance to learn in the best possible way.
 The only problem is it removes the fun aspects that every other
app brandishes and just gives you the facts in a simple way.

14. Alternative Solutions
 Although our app offers the same things you can find in a
textbook we offer it for a lower price.
 The subscription fee being £17.88 per year, our app is better
value as the app is constantly updated with new material as the
curriculum is changed.
 This means that the app will never be outdated compared to
textbooks that have to be bought anew every year.
 We also offer features that textbooks don‟t, such as our live
stream functions and our live chat.
 There is also the fact that our app is not subject to the damage
that books can suffer; such as water damage and wear and tear.
 Other solutions are going to the countries, but our app is a much
more viable solution as it costs so much less to supply an entire
school for a year.

15. Pricing and Market Competition
 Schools will be able to purchase the app for the price of
£17.88 per annum
 This price will then enable an unlimited number of school
accounts within this yearly fee. DLCs possibly available
within an individuals account - we are still considering an
extra, but small, fee. However, we feel this may restrict the
use of our app.
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 While developing our app we searched other similar apps
and websites, and we were surprised when we found that
there are not many apps that are similar to GlobalShare. We
noticed that many global and travel apps only focus on a
singular country or location and do not feature an element of
social networking.

16. Elevator Pitch
This is the link to our elevator pitch that explains the features
of our app in further detail:
http://www.youtube.com/watch?v=xaqQwUD6GLs

19. App prototype
Flowchart
This is the link to the flowchart that is shown on the
previous slide (if you would like to see it more clearly).
http://www.lucidchart.com/invitations/accept/535c0113-
0ce0-42ef-9406-3b210a00cf0a
This is the link to our Appshed prototype design, which
displays the main features of our app and how it would look
on a mobile device.
http://appshed.com/appbuilder/preview/202522

20. Marketing Strategy
 We will try to get our advert featured in newspapers
such as the Sun and the Daily Mail.
 We will also try to get an ad for our app featured on
popular websites such as YouTube and Facebook,
since they are popular sites for our target market
 We will make a Facebook fan page so that when
somebody likes it everyone on their friend list will see
that they have liked it and they might want to click on
our page.
 We will also go round schools and demonstrate the
app to show students how to use our app and how it
will help them for educational purposes and
geographical work.

21. Feasibility Study
 Our app will be different because it will feature live streams and
uploads, original ideas that help construct future knowledge of the
world around us.
 Our demographics are subscribing schools and educational
establishments.
 Our stand out features is our safe- locked communication and
ability of identity protection. We provide an exploration of the
globe and its ever-changing cultures, beliefs and landscapes.
 We believe our app can compete in an established market due to
maturity and experience and if not create a new branch to the
tree of marketing.
 We are extremely enthusiastic and involved in something we are
very proud and excited about as a group of youths.

22. Business Case
As a group we are aware, after advertising on twitter and a survey that we
had previously devised, that all students (of an average age of 13.46) are
keen to have an alternative option of education within class time. 86.13%
of surveyed students agree that an app would make learning more
interactive and think that this alternative would improve their learning and
make lessons more fun.
This public research has proved to us that, as a collective, students, as
well as teaching and supportive staff, are very enthusiastic towards an
interactive educational and geographical app. (Interviewed
Teaching/Supportive staff work at Bradly Stoke Community School)
We have also researched apps that feature similarities to our plans and
noted the differences such as the following:
 Only focused on a singular country/continent.
 No elements of social networking.
 No group/collective fees for education.
 They are mostly aimed at people interested in travelling.