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Media Pack 2009
Daily Express
“The Daily Express's front page emblem is The
Crusader, and we truly are a crusading
newspaper. We crusade on the issues that affect
our readers and the wider public, such as
inheritance tax; more than 350,000 of our readers
signed a petition calling for its abolition. The
Daily Express believes in traditional values:
decency, politeness, personal responsibility and
honesty. We are a progressive newspaper, we
believe there is a great future for the Daily
Express and we are investing in that belief. ”


                               Peter Hill, Editor
The Daily Express Heritage




1900                             2009
Daily Express = Crusading Newspaper
Mid-market readership by age and social classes
                               Upmarket




                              Downmarket
Source: NRS Jan 09- June 09
Daily Express Circulation and Readership



                                                                725,284
                                                                 Circulation

                                                 Solus National Daily Readership: 63%


                                                              1,655,000
                                                                 Readership
                    Cover Price: 40p

ABC: April 09- September 09/ NRS Jan - June 09
Daily Express Reader Profile
                                                                                                               58%
                                                                  Daily Express Readers are              56%
               52%                                                more upmarket compared
                       51%
         49%                 48%                                        to all GB adults


                                                                                                   40%


                                                Average Age: 59


                                                           18%               18%         19% 20%
                                     16%        16%                    16%
                                                                 13%               14%


                                           5%         4%



            Male       Female         15-24      25-34      35-44       45-54       55-64     65+         ABC1


                                                 Population       Daily Express
NRS: Jan 09- June 09
Daily Express Profile
ABC1 Profile                                                59%
Average Age                                                 59
Solus Readership                                            62%
                                                          Source: NRS Jan-June 2009


Advertising Rates
DISPLAY MONO                                    SCC
Firm Day                                        £97.00
Run of Week                                     £85.00
North (Including Scotland)                      £36.00
Scotland Only                                   £19.00
South                                           £60.50
(Page size – 35cm x 7 columns = 245cm)

DISPLAY OTR COLOUR                              PAGE
Page                                            £31,500
SCC                                             £128.00

FEATURES (MINIMUM 5 SCC’S)
Holidays & Travel, Gardening, Postal Bargains   £85.00
Express Money                                   £97.00

SPECIAL POSITIONS
Back Page Solus                                 £4,250
Express Money Front Page Earpiece               £500.00

HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
       0207 908 2766
Daily Express Regular Features

MONDAY      Day & Night, Express yourself, City & Business, Sport

TUESDAY     Day & Night, Your Health, City & Business, Sport

WEDNESDAY   Day & Night, Your Money, Travel, City & Business, Sport

THURSDAY    Day & Night, Express Yourself, City & Business, Sport

FRIDAY      Day & Night, Be Happy, Weekend, Property, Sport

SATURDAY    Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
Your Health: Tuesdays

           § Health news
           § Medical advice by Dr
             Rosemary Leonard
           § Diet
           § Fitness
           § Real life
BE HAPPY: Fridays


            § Shopping guide covering
              fashion, gadgets and
              decoration ideas
            § Morals & Manners-
              problem solving
City & Business: Monday-Thursday

                § City & Business news
                § FTSE updates
                § Share prices
                § Market Reports by David Shand




                Edited by PETER CUNLIFFE
Travel: Wednesdays and Saturdays

                § Great selection of holiday
                  ideas
                § City breaks
                § Cheap deals
                § Long haul flights
                § Beach and family holidays
                § Adventure holidays
                § Cruises around the world



                Edited by JANE MEMMLER
Dream Gardens: Saturdays

            § Gardening
            § Food growing tips
            § Seasonal gardening guide




            With ALAN TITCHMARSH
“A combination of an essential TV
guide, review and an inspirational
      lifestyle supplement.”

                Graham Bailey, Editor
Saturday Magazine Environment

               §   Television focused interviews and
                   articles
               §   Film spread, soap box
               §   Celebrity interviews
               §   Shopping advice and fashion features
               §   Beauty and lifestyle
               §   Travel
               §   Food
               §   Property and interiors
               §   Gardening
               §   TV guide



               Edited by GRAHAM BAILEY
Saturday Magazine Circulation and Readership



                                                                725,284
                                                                  Circulation

                                                   Solus Saturday Supplement: 69%


                                                               1,458,000
                                                                  Readership
                Free with Daily Express

ABC: April 09- September 09/ NRS Jan 09- June 09
Saturday Magazine Reader Profile
                                                                                                              58%
                                                          Saturday Magazine Readers are                 56%

                       51% 51%                             more upmarket compared to
         49% 49%                                                   all GB adults

                                                                                                  41%




                                                       Average Age: 59
                                                                                        21% 20%
                                                          18%               18%
                                  16%         16%                     16%
                                                                                  14%
                                                                10%

                                        5%          5%




            Male       Female      15-24       25-34       35-44       45-54       55-64     65+         ABC1


                                             Population     Saturday Magazine
NRS: Jan 09- June 09
Saturday Magazine Profile
ABC1 Profile                                                                    58%
Average Age                                                                     59
                                                                                  Source: NRS Jan-June 2009


Advertising Rates
DISPLAY COLOUR                                                           PAGE
Run of Magazine                                                          £30,000

SPECIAL POSITIONS
Outside Back Cover                                                       £35,000
Inside Back/Front Cover                                                  £32,500

ADVERTISEMENT FEATURES
Page                                                                     £39,000
Sponsorship Rates                                                        On application

INSERTS
Loose insert (sheet to 16 pages)                                         £25.00
Loose insert (16+ pages)                                                 £30.00
Bound-in                                                                 £40.00
Post-it                                                                  £50.00
Tips On (+page cost)                                                     £40.00
Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000

HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: James Dallow
         0208 612 7015
Sunday Express
Sunday Express Circulation and Readership



                                                                  637,071
                                                                    Circulation

                                                   Solus National Sunday Readership: 55%


                                                                 1,618,000
                                                                    Readership
                    Cover Price: £1.30

ABC: April 09- September 09/ NRS Jan 09- June 09
Sunday Express Reader Profile
                                                                  Sunday Express Readers are                     59%
                                                                                                           56%
                                                                    more upmarket than the
                       51% 51%                                         average GB adult
         49% 49%




                                                                                                     35%

                                   Average Age: 55

                                                                                               20%
                                                            18%                          18%
                                     16%         16%                    16% 16%
                                                                  14%              14%
                                           10%
                                                       8%




            Male       Female         15-24       25-34       35-44      45-54      55-64       65+         ABC1


                                                 Population       Sunday Express
NRS: Jan 09- June 09
Sunday Express Profile
ABC1 Profile                                                                    59%
Average Age                                                                     55
Solus Readership                                                                56%
                                                                              Source: NRS Jan-June 2009


Advertising Rates
DISPLAY MONO                                                              SCC
Firm Day                                                                  £116.00
Run of Week                                                               £85.00
North (Including Scotland)                                                £36.00
Scotland Only                                                             £19.00
South                                                                     £60.50
(Page size – 35cm x 7 columns = 245cm)

DISPLAY OTR COLOUR
Firm Day                                                                  £166.00
Two Week Option                                                           £105.00
(Page Size – 35cm x 7 Columns = 245cm)

SPECIAL POSITIONS
Back Page Solus (15cm x 2 columns)                                        £4,250
Front page strip Finance (7cm x 7 columns)                                £9,800
Front page strip ‘Your Money ’ (7cm x 7 columns)                          £7,000
                                                                          £500.00
Express Money front Page Earpiece (3cm x 1 column)
(other special positions and North/South copy splits to 10% surcharges)

HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove
        0207 098 2766
Sunday Express Regular Features
FINANCIAL   Business News, Personal Finance, Enterprise, Markets Rates and Share
            Prices

REVIEW      Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books,
            TV and Radio

TRAVEL      Latest Travel Information, Holiday Hotspots, Travel Tips

SUNDAY      Weather, Motoring, The Cool Zone- Fun Facts and Things To Do,
            Selection of Puzzles and Crosswords, Birdman with Stuart Winter
AFTERNOON
PROPERTY    Property in the UK, Overseas property, House of the week by Paul Vale

SPORT       Football, Racing, Rugby, Tennis, Comments from our chief sport
            correspondent Jim Holden, Inside stories from Harry Harris
Sunday Express: Financial

            § 12 page supplement covering:
            §   Business news
            §   Personal Finance
            §   Enterprise
            §   Market rates and share prices




            § Edited by TRACEY BOLES
Sunday Express: Review

           § Supplement containing:

           §   Lifestyle and fashion
           §   Films
           §   Music
           §   Theatre, Opera and Dance
           §   Books
           §   TV and radio
Sunday Express: Property

             § Property in the UK
             § Overseas property
             § House of the Week by Paul
               Vale




             § Edited by JANE SLADE
“S Magazine is a mid-market glossy
magazine aimed at women. It is
realistic for the reader with the aim
of being aspirational yet
affordable, fun not frumpy”

                 Louise Robinson, Editor
S Magazine Environment

            §   Glossy magazine
            §   Luxury and aspiration
            §   Celebrity interviews
            §   Modern life, parenting
            §   Health and beauty pages
            §   Fashion focus, latest trends, shopping
                advice
            §   Food and wine - recipes and
                recommendations
            §   Homes & interiors
            §   Gardening



            Edited by LOUISE ROBINSON
S Magazine Circulation and Readership



                                                             637,071
                                                              Circulation

                                                   Solus Sunday Supplement: 60%


                                                            1,251,000
                                                              Readership
              Free with Sunday Express

ABC: April 09- September 09/ NRS Jan 09- June 09
S Magazine Reader Profile
                                                                                                            62%
                                                                S Magazine Readers are more
                                                                                                      56%
                             54%                                upmarket compared to all GB
                       51%                                                 adults
         49%
               46%


                                                                                                37%

                                                          Average Age: 57

                                                                                      20% 20%
                                                          18%
                                    16%        16%                    16% 17%
                                                                14%             14%


                                          6%         7%




            Male       Female        15-24      25-34      35-44       45-54     55-64     65+         ABC1


                                                 Population      S Magazine
NRS: Jan 09- June 09
S Magazine Profile
ABC1 Profile                                                                     62%
Average Age                                                                      57
                                                                                 Source: NRS Jan-June 2009


Advertising Rates
DISPLAY COLOUR                                                           PAGE
Run of Magazine                                                          £27,500

SPECIAL POSITIONS
Outside Back Cover                                                       £33,000
Inside Back/Front Cover                                                  £30,000

ADVERTISEMENT FEATURES
Page                                                                     £35,750
Sponsorship Rates                                                        On application

INSERTS
Loose insert (sheet to 16 pages)                                         £25.00
Loose insert (16+ pages)                                                 £30.00
Bound-in                                                                 £40.00
Post-it                                                                  £50.00
Tips On (+page cost)                                                     £40.00
Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000


HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: James Dallow
       0208 612 7015
www.express.co.uk
   § Up-to-date breaking news and information
   § Outstanding content provided internally and
     via external partners that attracts a high
     quality audience




                 UNIQUE VISITORS: 1,937,030
                   PAGE VIEWS: 5,523,454




Source: Google Analytics, October 09
N&S
Portfolio
WORLD HEADQUARTES
The Northern & Shell Building
Number 10 Lower Thames Street
London EC3R 6EN
Telephone: 0208 612 7000
+44 (0)208 612 7000 (outside UK)

ADVERTISING CONTACTS:

HEAD OF TRADING: Melanie Danks
ADVERTISMENT CONTROLLER: Jane Putley
GROUP HEAD: Mark Grove

    0207 098 2766

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  • 3. “The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition. The Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief. ” Peter Hill, Editor
  • 4. The Daily Express Heritage 1900 2009 Daily Express = Crusading Newspaper
  • 5. Mid-market readership by age and social classes Upmarket Downmarket Source: NRS Jan 09- June 09
  • 6. Daily Express Circulation and Readership 725,284 Circulation Solus National Daily Readership: 63% 1,655,000 Readership Cover Price: 40p ABC: April 09- September 09/ NRS Jan - June 09
  • 7. Daily Express Reader Profile 58% Daily Express Readers are 56% 52% more upmarket compared 51% 49% 48% to all GB adults 40% Average Age: 59 18% 18% 19% 20% 16% 16% 16% 13% 14% 5% 4% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Daily Express NRS: Jan 09- June 09
  • 8. Daily Express Profile ABC1 Profile 59% Average Age 59 Solus Readership 62% Source: NRS Jan-June 2009 Advertising Rates DISPLAY MONO SCC Firm Day £97.00 Run of Week £85.00 North (Including Scotland) £36.00 Scotland Only £19.00 South £60.50 (Page size – 35cm x 7 columns = 245cm) DISPLAY OTR COLOUR PAGE Page £31,500 SCC £128.00 FEATURES (MINIMUM 5 SCC’S) Holidays & Travel, Gardening, Postal Bargains £85.00 Express Money £97.00 SPECIAL POSITIONS Back Page Solus £4,250 Express Money Front Page Earpiece £500.00 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 908 2766
  • 9. Daily Express Regular Features MONDAY Day & Night, Express yourself, City & Business, Sport TUESDAY Day & Night, Your Health, City & Business, Sport WEDNESDAY Day & Night, Your Money, Travel, City & Business, Sport THURSDAY Day & Night, Express Yourself, City & Business, Sport FRIDAY Day & Night, Be Happy, Weekend, Property, Sport SATURDAY Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
  • 10. Your Health: Tuesdays § Health news § Medical advice by Dr Rosemary Leonard § Diet § Fitness § Real life
  • 11. BE HAPPY: Fridays § Shopping guide covering fashion, gadgets and decoration ideas § Morals & Manners- problem solving
  • 12. City & Business: Monday-Thursday § City & Business news § FTSE updates § Share prices § Market Reports by David Shand Edited by PETER CUNLIFFE
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  • 15. “A combination of an essential TV guide, review and an inspirational lifestyle supplement.” Graham Bailey, Editor
  • 16. Saturday Magazine Environment § Television focused interviews and articles § Film spread, soap box § Celebrity interviews § Shopping advice and fashion features § Beauty and lifestyle § Travel § Food § Property and interiors § Gardening § TV guide Edited by GRAHAM BAILEY
  • 17. Saturday Magazine Circulation and Readership 725,284 Circulation Solus Saturday Supplement: 69% 1,458,000 Readership Free with Daily Express ABC: April 09- September 09/ NRS Jan 09- June 09
  • 18. Saturday Magazine Reader Profile 58% Saturday Magazine Readers are 56% 51% 51% more upmarket compared to 49% 49% all GB adults 41% Average Age: 59 21% 20% 18% 18% 16% 16% 16% 14% 10% 5% 5% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Saturday Magazine NRS: Jan 09- June 09
  • 19. Saturday Magazine Profile ABC1 Profile 58% Average Age 59 Source: NRS Jan-June 2009 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £30,000 SPECIAL POSITIONS Outside Back Cover £35,000 Inside Back/Front Cover £32,500 ADVERTISEMENT FEATURES Page £39,000 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post-it £50.00 Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: James Dallow 0208 612 7015
  • 21.
  • 22. Sunday Express Circulation and Readership 637,071 Circulation Solus National Sunday Readership: 55% 1,618,000 Readership Cover Price: £1.30 ABC: April 09- September 09/ NRS Jan 09- June 09
  • 23. Sunday Express Reader Profile Sunday Express Readers are 59% 56% more upmarket than the 51% 51% average GB adult 49% 49% 35% Average Age: 55 20% 18% 18% 16% 16% 16% 16% 14% 14% 10% 8% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population Sunday Express NRS: Jan 09- June 09
  • 24. Sunday Express Profile ABC1 Profile 59% Average Age 55 Solus Readership 56% Source: NRS Jan-June 2009 Advertising Rates DISPLAY MONO SCC Firm Day £116.00 Run of Week £85.00 North (Including Scotland) £36.00 Scotland Only £19.00 South £60.50 (Page size – 35cm x 7 columns = 245cm) DISPLAY OTR COLOUR Firm Day £166.00 Two Week Option £105.00 (Page Size – 35cm x 7 Columns = 245cm) SPECIAL POSITIONS Back Page Solus (15cm x 2 columns) £4,250 Front page strip Finance (7cm x 7 columns) £9,800 Front page strip ‘Your Money ’ (7cm x 7 columns) £7,000 £500.00 Express Money front Page Earpiece (3cm x 1 column) (other special positions and North/South copy splits to 10% surcharges) HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 098 2766
  • 25. Sunday Express Regular Features FINANCIAL Business News, Personal Finance, Enterprise, Markets Rates and Share Prices REVIEW Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and Radio TRAVEL Latest Travel Information, Holiday Hotspots, Travel Tips SUNDAY Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of Puzzles and Crosswords, Birdman with Stuart Winter AFTERNOON PROPERTY Property in the UK, Overseas property, House of the week by Paul Vale SPORT Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent Jim Holden, Inside stories from Harry Harris
  • 26. Sunday Express: Financial § 12 page supplement covering: § Business news § Personal Finance § Enterprise § Market rates and share prices § Edited by TRACEY BOLES
  • 27. Sunday Express: Review § Supplement containing: § Lifestyle and fashion § Films § Music § Theatre, Opera and Dance § Books § TV and radio
  • 28. Sunday Express: Property § Property in the UK § Overseas property § House of the Week by Paul Vale § Edited by JANE SLADE
  • 29. “S Magazine is a mid-market glossy magazine aimed at women. It is realistic for the reader with the aim of being aspirational yet affordable, fun not frumpy” Louise Robinson, Editor
  • 30. S Magazine Environment § Glossy magazine § Luxury and aspiration § Celebrity interviews § Modern life, parenting § Health and beauty pages § Fashion focus, latest trends, shopping advice § Food and wine - recipes and recommendations § Homes & interiors § Gardening Edited by LOUISE ROBINSON
  • 31. S Magazine Circulation and Readership 637,071 Circulation Solus Sunday Supplement: 60% 1,251,000 Readership Free with Sunday Express ABC: April 09- September 09/ NRS Jan 09- June 09
  • 32. S Magazine Reader Profile 62% S Magazine Readers are more 56% 54% upmarket compared to all GB 51% adults 49% 46% 37% Average Age: 57 20% 20% 18% 16% 16% 16% 17% 14% 14% 6% 7% Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 Population S Magazine NRS: Jan 09- June 09
  • 33. S Magazine Profile ABC1 Profile 62% Average Age 57 Source: NRS Jan-June 2009 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £27,500 SPECIAL POSITIONS Outside Back Cover £33,000 Inside Back/Front Cover £30,000 ADVERTISEMENT FEATURES Page £35,750 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post-it £50.00 Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: James Dallow 0208 612 7015
  • 34. www.express.co.uk § Up-to-date breaking news and information § Outstanding content provided internally and via external partners that attracts a high quality audience UNIQUE VISITORS: 1,937,030 PAGE VIEWS: 5,523,454 Source: Google Analytics, October 09
  • 36. WORLD HEADQUARTES The Northern & Shell Building Number 10 Lower Thames Street London EC3R 6EN Telephone: 0208 612 7000 +44 (0)208 612 7000 (outside UK) ADVERTISING CONTACTS: HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Mark Grove 0207 098 2766