1.
#INBOUND14
Fall 2014 HUG:
INBOUND Announcements
Recap & Discussion

2.
#INBOUND14
Our Top 5 New Features

3.
#INBOUND14
Anonymous Visitor Personalization
PROFESSIONAL & ENTERPRISE
Personalize content on your website based on a
visitors’:
• Country
• Device Type
• Referral Source
Discussion point:
Do you have any ideas for how you’d use these
new personalization tools?

4.
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Calendar
ALL CUSTOMERS
A Calendar to help you plan and assign content
and run campaigns across all your channels. It
comes with built-in tasks to assign to other
team members.
Discussion point:
How do you manage all the parts (and
people) involved in executing a
campaign?

5.
#INBOUND14
Email Dashboard & Optimizer
ALL CUSTOMERS
A newly designed email dashboard and a built-in
optimizer screen, to help you catch errors,
spam triggers and opportunities for more
effective sends.
Discussion point:
What are some common email pitfalls you
often run into when executing your
campaigns?

6.
#INBOUND14
Sidekick
See details about any company right
on their website or in your inbox. Find
new contacts, and learn about existing
contacts between your company and
any prospect.
Discussion point:
Does your sales team use (or
have they tried) Signals? Can you
see Sidekick being useful to them?

7.
#INBOUND14
HubSpot CRM
Store details on contacts, companies,
deals, and tasks. Send emails, make
calls, and schedule appointments from
the tools you already use, or from one
convenient interface.
Discussion point:
What CRM system do you
currently use? How well adopted is
your system by your sales team?

8.
Smarketing
Finding a balance between sales and
marketing

9.
Evan Dean
Channel Consultant
Linkedin.com/in/EvDean

10.
Finding the Balance between sales and
Marketing
Nail the Basics:
• Start with your Persona – This is who we are
marketing for
• Get the mechanics right - Smarketing can get
complicated quickly. We need a stable
foundation to stand on

11.
Seriously…
Nail.
The.
Basics.

12.
CTA

13.
Landing Page

14.
Thank You Page

15.
Personalized Email

16.
This Road
Goes Both
Ways

17.
Take a good long look at what you already
have
• Blog post content
• FAQ pages
• Sales proposals
• Value emails
• Reoccurring conversations

18.
That should be your content

19.
Strike a Balance
• What do we need from
Marketing?
• What should we focus
on?

20.
Put it into action on your forms
• What Do I
need?
• What Does
Sales need?
• …
• Who Needs it
more?

21.
Here?
Using Workflows to connect Sales and
Marketing
Here?
Here? Here? Here?
Here?
Here? Here? Here? Here?
Here?

22.
Put the data in their hands

23.
Also. Put it in their inbox

24.
Turn the workflow around via your CRM
• Use internal properties to start or stop a
workflow
– HubSpot CRM
– Integrated CRM like SFDC
– Directly into HubSpot
• Execute using suppression lists and new
workflows

25.
Review and update