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Seminar b2 b marketing the not so new frontiers of
- 1. B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 2. Quick survey Who uses the following to market their business? • Facebook • Twitter • Blogging • LinkedIn B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
- 3. So how important is social media really??? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
- 4. If Facebook were a country only China and India would be bigger... B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 5. Where should I start? It depends on your objectives B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 6. LinkedIn – It’s growing by 100 million per week Facebook for business... UK Search Engine Market Share - April 2011 Source: Hitwise Source: LinkedIn March 2011 B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 7. LinkedIn – Company and service profiles Bringing your B2B social media together B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 8. LinkedIn – Banners and video Don’t forget to add your videos and banners B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 9. LinkedIn – Recommend Onsite recommendations ations for services Buttons for your website B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 10. LinkedIn – Share and follow B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 11. LinkedIn – Tweets and blog posts B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 12. LinkedIn – Analytics B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 13. Social media activity is increasingly an indicator for SEO... B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 14. Quick survey How many of you - • Can easily browse the internet on your mobile phone? • Can’t? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
- 15. If 2010 was the year the web got social – 2011 is the year it gets mobile Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 16. It’s not going to stop... Source: Morgan Stanley Research B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 17. Are you targeting local business? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 18. Mobile and social Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/
- 19. It all happens whilst watching TV??? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 20. Get mobile... Give your marketing a boost Taking your B2B online marketing to the next level
- 21. Quick survey How many of you • Use online video in your marketing? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
- 22. YouTube – The world’s second most popular search engine Source: http://www.website-monitoring.com B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 23. YouTube and YouTube videos can be video are a optimised for SEO great SEO Much lower competition on opportunity competitive key phrases Makes you seem bigger Helps you promote your thought leadership – like being on TV... B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 24. A few words Some times it is the little things that count on innovation It’s not always about doing something new, its more about doing it better Give your marketing a boost B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 25. Online is You should make frequent moving very improvements to your website fast Backed up by benchmarking and testing A detailed review and update should be undertaken at least every 3 years B2B Marketing 2.0 The not so new frontiers of B2B marketing
- 26. Keep in touch... www.lexisclick.com blog.lexisclick.com twitter.com/lexisclick linkedin.com/companies/ lexisclick-online-marketing B2B Marketing 2.0 The not so new frontiers of B2B marketing