1. Charleston Warriors
Blake Kelley and Blake Kelley
Final project 3rd period

2. Target Market
• People from the ages of 18 to 80
• People in the geographic region of south east states
• People that like to have fun and enjoy sports
• People that have a middle to high income level
• Any religion and of any country
• Our secondary market is minors and women
• People who are Warriors fans

3. Demographics
Population
The overall population of Charleston is 120,083, which is the second
largest city in South Carolina
Males make up 47.3% of the population and females make up 52.7% of
the population.
There are 56,741 males Charleston and there are 63,342 females in the
city of Charleston.
More than 75% of people who live in Charleston are between the age of
30 and 60 years old
Average Income
Average income per household is 47,942 dollars
Average Age
The average age in Charleston in 32.5 years old

4. Demographics
Primary Professions/Industries
Professions= Doctors, Psychiatrists, health care suppliers,
Educational jobs
Industries= Textiles, tourism, healthcare, Manufacturing, forestry
Chamber of Commerce
4500 Leeds Avenue #100 North Charleston, SC 29405
Charlestonchamber.net/
Crime Statistics
Crime Index
The Crime index is at 15(when the safest is 100)
Charleston Annual Crimes
Total of 4,720 crimes a year
Crime Rate per Square Mile
There are 17 crimes per square mile in Charleston

5. Other Attractions
Other Sport Teams
Clemson Tigers- College Football
South Carolina Gamecocks- College Football
Greenville Braves- Minor League Baseball (AA)
Amusement Park
Blackbeard’s Cove Family Fun Park (Theme Park)
Arenas/Stadiums
Joseph P Riley Jr. park (Baseball)
Museums/Aquariums/Zoos
South Carolina Aquarium
Historical Sites
Dock Street Theater
Old Jail

6. Corporations
BMW
First Choice Real Estate
Caterpillar Construction Equipment
Verizon Wireless
Piggly Wiggly
JK And Harris Company
The Choice for this city was I does not have
a team in the state and this seems like a very
nice place. The economy is great here. It is a very
wealthy city.

7. Players
Peyton Manning
Position- Quarterback
Team- Denver Broncos
Current Salary- 18,000,000 dollars
Peyton Manning has 1,808 passing yards this season
Jamaal Charles
Position- Running Back
Team- Kansas City Chiefs
Current Salary- 3,250,000 dollars
Jamaal Charles has 559 yards rushing this season

8. Players
Calvin Johnson
Position- Wide Receiver
Team- Detroit Lions
Current Salary- 150,000,000 for 8 years
Calvin Johnson has 558 yards receptions this season
Vernon Davis
Position- tight End
Team- San Francisco 49ers
Current Salary- 6,000,000 a year
Vernon Davis has 340 yards rec this year

9. Players
Matt Prater Position- Kicker
Team- Denver Broncos
Current Salary- 3,000,000 a year
Matt prater has made 7 out of 7 field goals this season
Joe Flacco
Position- Quarterback
Team- Baltimore Ravens
Current Salary- 8,000,000 a year
Joe Flacco has passed for 9 touchdowns this season

10. Players
Doug Martin
Position- Running Back
Team- Tampa Bay Buccaneers
Current Salary- 390,000
Doug Martin has rushed for 408 yards this season
Dez Bryant
Position- Wide Receiver
Team- Dallas Cowboys
Current salary- 1.4 million this year
Dez Bryant has 378 yards receiving

11. Players
Philip Rivers
Position- Quarterback
Team- San Diego Chargers
Current Salary- 10.2 million this year
Philip Rivers has thrown 10 touchdowns this season
Darren Sproles
Position- Running Back
Team- New Orleans Saints
Current Salary- 2.3 million this year
Darren Sproles has 118 yards rushing this year

12. Players
Eric Decker
Position- Wide Receiver
Team- Denver Broncos
Current Salary- 490,000 dollars this year
Eric Decker has 441 yards receiving this year
Jordy Nelson
Position- Wide Receiver
Team- Green Bay Packers
Current Salary- 3.5 million this year
Jordy Nelson has 532 yards receiving this year
Chicago Bears
Position- Defense
Team- Chicago Bears
Current Salary- 126,000,000 dollars
The Chicago Bears had a total of 266 tackles and 18 sacks

13. Why The Name?
Franchise name- Charleston Warriors
Reason-We picked our name because we believe it is easy to
memorize, easy to say, and it sounds catchy. There is no other
team by the name of the Warriors in the NFL, so our name is
original. Our name portrays a sense of strength and strategy
which helps with intimidation factor.

14. Why The Color
• Colors- Auburn and Dark Tan
• Reason- The colors we chose for our team are Auburn and
Gold. There are no other teams in the NFL with these colors,
so it is an original color scheme. It works well with the
franchise name and the colors look good together, making a
nice uniform.

15. Why The Logo
• The logo is because we are the warriors and
we are always in the fighting and winning
mentality. We are strong and fierce.

16. Why the Mascot
• Name- Willis the Warrior
Reason-Willis will be attending all our games, home and away. He will be
standing on the sidelines and assist in pumping up the crowd for our games
and keeping them entertained during time-outs and other breaks. Our mascot
will be easy to remember due to the alliteration used in the name. Wade will
be wearing our team colors and supporting us at every game! He looks strong
and determined which gives off an intimidation factor. We will also be selling
merchandise with a picture of Wade on them to help bring in income.

17. Uniforms
Home Away Practice

18. Helmet

19. Cheerleaders

20. Business cards

21. Marketing Research
Location- Charleston, South Carolina
Stadium- First Choice stadium
 Because they are one of our largest sponsors

22. Exterior Design

23. Interior Design

24. Concessions
• Warrior’s Concession stands
– Warrior eats
– Fighting Foods

25. Products
Banners Bobble heads
Jerseys key chains
T-shirts Blankets
Hats Sweatpants
Footballs Sweatshirts

26. Sales Policies
Sales Policies
We will not provide a refund if not able to make game for any reasons.
If due to a rain delay or cancellation of game then we will not refund
but give tickets to another home game.
If the customer makes a complaint, we will listen and take in to
consideration what they are saying. Try to find the best way to
handle the problem
If then the reason is valid, we will try to give them a free food voucher
or a discount to the shops for their problems. Then we will address
the problem.
We will accept payments of cash or the following credit cards (Credit
Union, Visa, MasterCard, and American Express. We will not accept
checks.

27. Advanced Ticket Sales
We will put tickets on sale two months
before the game is.
We will provide packages for early ticket
purchases.
The past season ticket holders will have first
chance, and then everyone else will have the
chance.

28. Tickets

29. Trading Cards

30. Prints Ads

31. Broadcast Ad
• Radio Advertisement
• Mia Kologranic and Blake Kelley
• Interviewer: Hello Charleston, you are listening to the Football Fan Zone on 109.7
the game. Your place for all the top news in sports! I’m Mia Kologranic and today
we have Calvin Johnson, the wide receiver of the Charleston Warriors, here with
us. Hi Calvin, how you doing today?
• Calvin: Hello Mia, I’m doing good today, glad to be on your show!
• Interviewer: Thanks for being here! So, the home opener for the Charleston
Warriors is this weekend, are you as pumped as we are?
• Calvin: Absolutely! It’s going to be a great game! We are going to have many
activities going on for pre-game, post-game, and even halftime! It’s going to be a
very fun filled time! So everyone, if you’re in the Charleston area this Sunday night,
come on out and support your Charleston Warriors!
• Interviewer: There you have ladies and gentlemen, if you’re looking for some
quality football, good food, and fun events, come out to the Charleston Warriors
home opener this Sunday at 7:30! Go warriors!

32. Online Ad

33. Sponsorships

34. Player Endorsements