Ice Cream project presentation

Rizwan Qamar
Rizwan QamarResearch Fellow um National Defence University, Islamabad
Launching Ice Cream Parlors in Lahore
Ice Cream project presentation
   BACKGROUND
    One of the strongest trends today is Pakistan’s' desire
    for comfort. Whether it's manifesting in the boom in
    home redecorating or the growing interest in home
    cooking, its clear consumers are looking for things that
    feel safe, familiar, and happy. Ice cream fits nicely with
    this desire for comfort. "Everybody loves ice cream,"
    points out by a local, publisher of The National Survey,
    a retail ice cream trade publication. "People have
    good memories related to it, like walking to the local
    store as a kid on a hot summer day to get ice cream."
   OBJECTIVES

       The overall objectives of this project are to
    provide quality ice cream and an excellent seating
    space to our customers. Our objectives include
    the capturing of largest market share of the ice
    cream market in Lahore through customer loyalty.
   Deliverables

        Market Survey
        Administration
        Human Resource Management
        Supply chain Management
        Marketing Campaign
        Production
   Benefits

Food industry has special Tax Rebate
This is the 12 months running business
Raw material is easily available through out the country
 and through out the year
After capturing the market, the rate of return can be
  increased
This business has greater rate of return as compared with
 the other business.
   RESOURCE SKILLS REQUIRED


       Marketing Personnel
       Production Personnel
       Sales and Services Personnel
       HR people
       Finance Department
 Chamman Ice Cream
 Punjab Ice Cream

 Butt sweats

 Nirala Sweats

 Gourmet

 Other open ice cream shops
 No seating space for the customers
 No specialization in the Particular ice cream field
 They are not targeting the youth
 Less number of Branches
 Poor packing
 Very poor customer services
 No home delivery facilities
 Poor locations
 No family and children entertainment things
 Unhygienic ice cream
   Vanilla
   All Nut Flavours
   Chocolate
   All Fruit flavours
   Neapolitan
   Cookies and bakery
   Chocolate Chip
   Candy Flavours
   Mint chocolate chip
   Coffee
   Extreme flavours
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
 Muslim Town, Ferozpur Road
 Main Boulevard Gulbarg

 Moon Market Allama Iqbal Town

 Mall Road near Food Street Anarkali
 Poor understanding of market dynamics
 Customer behaviours to buy foreign goods.

 Inadequate infrastructure.

 Shrinking market because of foreign competitors.

 Future trends of the Market and customers

 Financial and political health of the country
 Cost of organization
 Control composition and Distribution

 Hygiene and labeling requirements

 Amended govern health and the production of milk

  and cheese
 Dairy Products (Hygiene)

 Awareness among the people

 High initial capital requirements
 Pakistan Standards and Quality Control Authority
  Act
 The Pure Food Ordinance, 1960
 Pakistan Hotels and Restaurant Act, 1976
 Specifications of Ministry of Food
 Attestation from the Bauru of Food and Nutrition
 Consumer Rights Commission of Pakistan
 The Cantonment Pure Food Act, 1966
   Building Renovation                           Rs. 6,000,000
   Building Rent                                 Rs. 4,800,000
   Furniture and Fixture                         Rs. 6,500,000
   Freezing equipments                           Rs. 4,000,000
   Air Conditions                       Rs. 5,000,000
   Salaries                                      Rs. 6,720,000
   Machinery                                     Rs. 8,000,000
   Catering                                      Rs. 0500,000
   *Electricity Charges                          Rs. 1,440,000
   *Water Bills                                  Rs. 0100,000
   *Gas Consumption                              Rs. 0200,000
   *Telephone bills                              Rs. 0240,000
   Advertising Expenses                          Rs. 1,000,000
   Building Supplies                             Rs. 0500,000
    
   Total Fixed cost during first year    = Rs. 50,000,000
   Working Capital for First Year        = Rs. 15,000,000
   Total Capital required for 1 st      year      = Rs 60,000,000
   Rent Expenses Rs. 400,000
   Salaries Rs. 560,000
   Electricity Charges    Rs. 120,000
   Water Bills      Rs. 08,333
   Gas Consumption        Rs. 16,667
   Telephone bills Rs. 20,000
   Supplies Rs. 41,667
   Advertising      Rs. 83,333
   Running Finance        Rs. 1,250,000
    
   Total Per month Expenses Rs. 2,500,000
 Initial Investment             Rs. 60 Million
 Debt/Equity Ratio              2:3
 Expected Pay Back Period is          5 years
 Return on Investment                 =25%
 Return on Equity               =30%
 Working capital Requirements   =Rs. 15 Million
 Expected Growth Rate           = 9-10% p.a.
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
Ice Cream project presentation
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Ice Cream project presentation

  • 1. Launching Ice Cream Parlors in Lahore
  • 3. BACKGROUND One of the strongest trends today is Pakistan’s' desire for comfort. Whether it's manifesting in the boom in home redecorating or the growing interest in home cooking, its clear consumers are looking for things that feel safe, familiar, and happy. Ice cream fits nicely with this desire for comfort. "Everybody loves ice cream," points out by a local, publisher of The National Survey, a retail ice cream trade publication. "People have good memories related to it, like walking to the local store as a kid on a hot summer day to get ice cream."
  • 4. OBJECTIVES The overall objectives of this project are to provide quality ice cream and an excellent seating space to our customers. Our objectives include the capturing of largest market share of the ice cream market in Lahore through customer loyalty.
  • 5. Deliverables Market Survey Administration Human Resource Management Supply chain Management Marketing Campaign Production
  • 6. Benefits Food industry has special Tax Rebate This is the 12 months running business Raw material is easily available through out the country and through out the year After capturing the market, the rate of return can be increased This business has greater rate of return as compared with the other business.
  • 7. RESOURCE SKILLS REQUIRED Marketing Personnel Production Personnel Sales and Services Personnel HR people Finance Department
  • 8.  Chamman Ice Cream  Punjab Ice Cream  Butt sweats  Nirala Sweats  Gourmet  Other open ice cream shops
  • 9.  No seating space for the customers  No specialization in the Particular ice cream field  They are not targeting the youth  Less number of Branches  Poor packing  Very poor customer services  No home delivery facilities  Poor locations  No family and children entertainment things  Unhygienic ice cream
  • 10. Vanilla  All Nut Flavours  Chocolate  All Fruit flavours  Neapolitan  Cookies and bakery  Chocolate Chip  Candy Flavours  Mint chocolate chip  Coffee  Extreme flavours
  • 14.  Muslim Town, Ferozpur Road  Main Boulevard Gulbarg  Moon Market Allama Iqbal Town  Mall Road near Food Street Anarkali
  • 15.  Poor understanding of market dynamics  Customer behaviours to buy foreign goods.  Inadequate infrastructure.  Shrinking market because of foreign competitors.  Future trends of the Market and customers  Financial and political health of the country
  • 16.  Cost of organization  Control composition and Distribution  Hygiene and labeling requirements  Amended govern health and the production of milk and cheese  Dairy Products (Hygiene)  Awareness among the people  High initial capital requirements
  • 17.  Pakistan Standards and Quality Control Authority Act  The Pure Food Ordinance, 1960  Pakistan Hotels and Restaurant Act, 1976  Specifications of Ministry of Food  Attestation from the Bauru of Food and Nutrition  Consumer Rights Commission of Pakistan  The Cantonment Pure Food Act, 1966
  • 18. Building Renovation Rs. 6,000,000  Building Rent Rs. 4,800,000  Furniture and Fixture Rs. 6,500,000  Freezing equipments Rs. 4,000,000  Air Conditions Rs. 5,000,000  Salaries Rs. 6,720,000  Machinery Rs. 8,000,000  Catering Rs. 0500,000  *Electricity Charges Rs. 1,440,000  *Water Bills Rs. 0100,000  *Gas Consumption Rs. 0200,000  *Telephone bills Rs. 0240,000  Advertising Expenses Rs. 1,000,000  Building Supplies Rs. 0500,000     Total Fixed cost during first year = Rs. 50,000,000  Working Capital for First Year = Rs. 15,000,000  Total Capital required for 1 st year = Rs 60,000,000
  • 19. Rent Expenses Rs. 400,000  Salaries Rs. 560,000  Electricity Charges Rs. 120,000  Water Bills Rs. 08,333  Gas Consumption Rs. 16,667  Telephone bills Rs. 20,000  Supplies Rs. 41,667  Advertising Rs. 83,333  Running Finance Rs. 1,250,000     Total Per month Expenses Rs. 2,500,000
  • 20.  Initial Investment Rs. 60 Million  Debt/Equity Ratio 2:3  Expected Pay Back Period is 5 years  Return on Investment =25%  Return on Equity =30%  Working capital Requirements =Rs. 15 Million  Expected Growth Rate = 9-10% p.a.