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HEINEKEN.NL
      brand activation and loyalty platform

2010 Dutch Interactive Awards : Best Brand website
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HEINEKEN MOBILE
 product and on trade loyalty, event activation
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HEINEKEN SOCIAL
    fans and ambassadors
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JOUWHEINEKENdesign
co-creation platform for creating your own bottle
       rolled out internationally (Spain, Ireland)

                 2010 Bronze Esprix
              2010 Silver European IMC
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AMSTEL TEAMLINK
 brand utility for Dutch amateur soccer teams

    2010 Bronze Esprix : Best Brand website
            2010 Silver Spin Award
              2009 SAN Accent
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AMSTEL GOLD RACE
     cycle race event
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VRIENDEN VAN AMSTEL
  yearly branded music event with 80k visitors

               2010 SponsorRing
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RIVELLA LIGHT
   branded social games

  2010 Favourite Website Award
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Recent work Mark van Rossem

  • 1. HEINEKEN.NL brand activation and loyalty platform 2010 Dutch Interactive Awards : Best Brand website
  • 2. A G EC H EC K
  • 3. H O M EP A G E
  • 4. SH O P
  • 5. N A T IO N A L EV EN T C A LE N D A R
  • 6. N A T IO N A L B A R FI N D ER
  • 7. W EB LO G
  • 8. LO YA LT Y PR O G R A M
  • 9. C A M PA IG N A C T IV A T IO N
  • 10. HEINEKEN MOBILE product and on trade loyalty, event activation
  • 11. E- A pr PP od F uc OR tl oy IP alt H y O & N m E ob & ile A co N m DR m er O ce ID
  • 12. G R EE N A fac LE eb RT oo F k O inv R ite IP s H O N E
  • 13. FO U lo RS ca Q tio U n AR ba E se I d N lo T ya E lty G re RA w T ar IO ds N
  • 14. H O LL A N D ev H en EI ta N ct EK iva E tio N n H O U SE
  • 15. D A ev NC en E ta V ct AL iva L tio EY n
  • 16. HEINEKEN SOCIAL fans and ambassadors
  • 17. FA C EB O O K FA N PA G E
  • 18. H Y V ES FA N PA G ES
  • 19. Y O U T U B E C H A N N EL
  • 20. JOUWHEINEKENdesign co-creation platform for creating your own bottle rolled out internationally (Spain, Ireland) 2010 Bronze Esprix 2010 Silver European IMC
  • 21.
  • 22. T H EM E B O T T LE S
  • 23. PE R SO N A LI SE D B O T T LE S
  • 24. AMSTEL TEAMLINK brand utility for Dutch amateur soccer teams 2010 Bronze Esprix : Best Brand website 2010 Silver Spin Award 2009 SAN Accent
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. T EA M fo LI ri N ph K on A e P P
  • 30. T EA M fo L r a IN nd K ro A id P P
  • 31. EM B ED D ED on T so EA cia M ln L et IN wo K rk W s ID G ET
  • 32. EM B ED D ED on T te EA am M we LI bs NK ite s W ID G ET
  • 33. AMSTEL GOLD RACE cycle race event
  • 34.
  • 35. B R A N D C O M M U N IT Y
  • 36. T W IT T ER C H A N N EL
  • 37. VRIENDEN VAN AMSTEL yearly branded music event with 80k visitors 2010 SponsorRing
  • 38. 20 10 EV EN T
  • 39.
  • 40. SO C IA L IN T EG R A T IO N
  • 41. T W IT T ER C H A N N EL
  • 42. H Y V ES FA N PA G E
  • 43. RIVELLA LIGHT branded social games 2010 Favourite Website Award
  • 44.
  • 45. B R A N D ED G A M E
  • 46. B R A N D ED G A M E
  • 47. FA C EB O O K A PP LI C A T IO N