'Renaissance Card Promotions' Sponsorship Package  <ul><li>Potential Sponsorship
About 'RCP'
Benefits to your company
Cost
Where that will go
Sample Promotional Material
Long-term Goals </li></ul>
Potential Sponsorship The ' Renaissance Card Promotions ' brand is broken down into 4 parts: <ul><li>The Renaissance Card
Renaissance Gig Guide
Renaissance Nights
Renaissance Tours </li></ul>
The Renaissance Card <ul><li>A web-based concession card with discounts in varied and targeted areas such as drink, food, ...
The consumer purchases the card and then has unlimited use of the card during the validity period .
We will design the card around your brand as part of the sponsorship deal </li></ul>
Card: Expected Figures and Branding Opportunity <ul><li>10,000 cards in circulation by Dec 2010
1,000 fliers per month
Posters in all participating venues
Branded Swipe Card Technology in 90% of participating venues
Promotional material presence at colleges, offices and large employers around Dublin
Banner presence at colleges, offices and large employers around Dublin
Nation-wide by 2011 </li></ul>
Renaissance Gig Guide <ul><li>F ree publication
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Sponsorshippresentation 090721182819 Phpapp01

  1. 2. 'Renaissance Card Promotions' Sponsorship Package <ul><li>Potential Sponsorship
  2. 3. About 'RCP'
  3. 4. Benefits to your company
  4. 5. Cost
  5. 6. Where that will go
  6. 7. Sample Promotional Material
  7. 8. Long-term Goals </li></ul>
  8. 9. Potential Sponsorship The ' Renaissance Card Promotions ' brand is broken down into 4 parts: <ul><li>The Renaissance Card
  9. 10. Renaissance Gig Guide
  10. 11. Renaissance Nights
  11. 12. Renaissance Tours </li></ul>
  12. 13. The Renaissance Card <ul><li>A web-based concession card with discounts in varied and targeted areas such as drink, food, nightclubs, beauty salons, tourist attractions and paint balling.
  13. 14. The consumer purchases the card and then has unlimited use of the card during the validity period .
  14. 15. We will design the card around your brand as part of the sponsorship deal </li></ul>
  15. 16. Card: Expected Figures and Branding Opportunity <ul><li>10,000 cards in circulation by Dec 2010
  16. 17. 1,000 fliers per month
  17. 18. Posters in all participating venues
  18. 19. Branded Swipe Card Technology in 90% of participating venues
  19. 20. Promotional material presence at colleges, offices and large employers around Dublin
  20. 21. Banner presence at colleges, offices and large employers around Dublin
  21. 22. Nation-wide by 2011 </li></ul>
  22. 23. Renaissance Gig Guide <ul><li>F ree publication
  23. 24. Distributed to hostels, hotels, bars, offices, participating venues, key retail outlets and music stores.
  24. 25. This will be a monthly publication, on the shelves by Jan 2010
  25. 26. Detail gig listings, interviews with up and coming artists as well as established names, tips for staying in and going out, film critiques, album reviews, recipes, cocktails and satirical musings on current affairs. </li></ul>
  26. 27. Gig Guide: Expected Figures and Branding Opportunity <ul><li>5,000 copies per month issued to venues, hotels, hostels, targeted employers and selected retail outlets
  27. 28. Advertising opportunity for all venues, participating or not, plus drinks companies, cinemas, restaurants/high-profile chefs and other related businesses </li></ul>
  28. 29. Renaissance Nights We host a string of regular branded club nights, charity events and one-off events in top city center venues such as: <ul><li>Think Tank
  29. 30. Eamonn Dorans
  30. 31. CitiBar
  31. 32. Elegance Late Bar
  32. 33. Submarine Bar </li></ul>
  33. 34. Nights: Expected Figures and Branding Opportunity <ul><li>We run at least one club night in Dublin at all times
  34. 35. Average 175 people in attendance
  35. 36. DJ Booth Banner with logo placement
  36. 37. Min 2,000 Fliers per month with logo placement
  37. 38. Min 30 Posters per month with logo placement
  38. 39. Branded Promotional Staff </li></ul>
  39. 40. Renaissance Tours Renaissance Card Promotions have unearthed talent through our Club Nights and plan on taking them on tour around the country. We have the 'Blaze' tour coming up in August which is focused on the Urban Music genre with the aim of at least one per year.
  40. 41. Tours: Expected Figures and Branding Opportunity <ul><li>Average 150 people attending
  41. 42. DJ Booth Banner with logo placement
  42. 43. Min 2,000 Fliers per gig with logo placement
  43. 44. Min 10 Posters per gig with logo placement
  44. 45. Branded Promotional Staff </li></ul>
  45. 46. Target Markets The Renaissance Card is targeted at: <ul><li>Students
  46. 47. Young Professionals
  47. 48. Tourists </li></ul>
  48. 49. Benefits to your brand <ul><li>Regular Fliers for the card, events and tours
  49. 50. Regular Posters for the card, events and tours
  50. 51. Web space and live link to your site
  51. 52. DJ Booth Banner with your logo present at all nights and tour dates
  52. 53. Banner for events, offices and colleges with your logo
  53. 54. T-shirts and promotional staff with your logo
  54. 55. Brand presence at all Renaissance city center events and nation-wide tours
  55. 56. Tailoring of the card to suit branding style/logo </li></ul><ul><li>Swipe card technology with your branding in every venue, where possible
  56. 57. Logo placement on paid advertisements in targeted media
  57. 58. Banner presence at colleges
  58. 59. Banner presence at large offices/employers
  59. 60. Use of outside promotional staff for example the 'Spinnies' from Spin 103.8
  60. 61. Renaissance Card giveaways and competitions on air and through our website and social networking sites, sponsored by...
  61. 62. Renaissance Gig Guide: Priority Advertisement </li></ul>
  62. 63. Sponsorship Package Cost <ul><li>20,000 Euros
  63. 64. 2 year contract to allow for brand image stability </li></ul>
  64. 65. Where that money will go: <ul><li>On-line purchasing facility
  65. 66. Increase in stock levels
  66. 67. Continuous Market Research
  67. 68. Introducing Swipe Card Technology
  68. 69. Promotions and materials
  69. 70. Advertising
  70. 71. Website Maintenance and Hosting
  71. 72. PR
  72. 73. Outsource Promotional Staff </li></ul>
  73. 74. Long-term Goal We will be taking this project nationwide into key target areas such as Galway, Cork, Limerick and Sligo by year ending 2010, with international potential by year ending 2011.
  74. 76. Sample Promotional Materials
  75. 77. Sample Promotional Materials
  76. 78. Sample Promotional Materials

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