2. JAMES CARSON
I run a media and content strategy
consultancy called Digital Factoid
…and a historical website called Made
From History
@mrjamescarson
23. Simply checking the boxes across every
possible media channel is no longer
enough to stand out.
Each piece of creative should stand on its
own as a great expression of the big idea.
Tony Granger, Saatchi and Saatchi
28. STOCK FLOW CONTENT TYPES
Blog
Social
Product Features
Product Pages
Bespoke Content
Updates the user of what’s happening
Content Marketing for
products
Wow factor
Rich information
Stock pages for
converting
Flow / Curation
Curation of the above, 3rd
party curation
Flow / Curation
Flow / Stock
Stock
Holy Trinity