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Think of the last

great
presentation
you experienced.
ade it so
hat m
W

ful?
uccess
s
create a
want to
If you

rful,
powe
asive
persu
tation,
presen
Take a look at this list of

tried &
true tips
every skilled presenter uses.
nk in
Thi
3’s
nited States
At the 2012 U
l Convention,
cratic Nationa
Demo
First Lady

lle Obama
Miche

told a story-
with a great
beginning,

iddle
m

nd.
nd e
a
In her tale of
personal struggle,
she infused little

anecdotes,
inor details
and m
that many
icans could
Amer

late to.
re
our
ow y
Kn
well
tent
con
Frederick
Douglass
was an influential author
and
orator in the Abolitionist M
ovement
in the United States.
, wrote and
onstantly read
He c
g himself in
rned, immersin
lea
religious and
hriving black
t
ommunities.
activist c
By thoroughly

researching
your material,
ill feel more
you w

ortable
comf
nfident
& co
resenting it.
p
ach,
Te
ther
ra
sell
han
t
eader of the
L
Indian
ndependence
I
Movement,

Mahatma
Gandhi,
was a humble and
authentic orator,
who spoke

from
the heart.
He proved
that you
don’t have
o be loud to
t
be heard-
you just have to

find a
message

that is
meaningful to you

and stick to it.
with
Open
ivity
reat
c
Actress

Tilda
Swinton

delivered a unique
speech at the
opening of an art
exhibit dedicated
to her friend,
David Bowie.
as framed as
Her speech w
ter to him,
a personal let

engagingn the
i

minded fans
likete manner.
ce in a intima
audien
The

first 60-90
seconds
are critical-
for

i
gettdng
an
g
intaininon.
ma
ti

udience atten
a
So how do you know what

grabs them?

really
stand
nder
U
dience
r au
you
ants
ds & w
nee
The late great
South African
revolutionary

Nelson
Mandela

spoke to many
different audiences.
He was able to make his m
essage
connect to each audience b
y
his

customizing words,
what was
To match

portant
im
o them.
t
Remember:

It is always about
the audience,
never a
bout you.
your
ead
R
ience
aud
Media personality
and philanthropist,

Oprah
Winfrey

is known for
inspiring people
through her words.
values
dience,
au

can tell she
You
her
expresses

as she
herself honestly
and uses

a
tforwwordds
h
straig
r

ces and clear
senten
everyone can
that
understand.
peak
S
arly
Cle
r Kintal JsRe.ech:
he eng p
t
artin vLeuhe monum
M
t

hts Leader,
erican Civil Rig
63, African-Am
In 19

ga
“I Have A Dream”
ng message
livered a movi
He de
and

o action,
call t
with

confidence and
conviction.
our
ind y
M
body
age
ngu
la
the USA CEO,
Girl Scouts of

a Maria
Ann
Chavez
led an innovative campaig
n that
revitalized the century old
institution.
She used

estures
open g

r enthusiasm
to convey he
and brought lots of

energy!

which in turn energized
her audience.
Pace
rself
you
Former First Lady of Argen
tina
Evita Peron spoke to crowds
of adoring people calling ou
t
her name.
She incorporated climactic

pauses

to lend drama to her
final points,
her and her
also giving
udience time to
a

reflect.
ink and
th
re an
als a
Visu
ent,
ncem
enha
rutch
tac
no
first American
was the
o into space.
woman to g

lly Ride
Sa
When she started teaching
,
one of her most requested
speeches was her “Shoot f
or
the Stars” lecture.
photos from
She included
that were
r space travels
he
orgeous and
g

unique-
And made sure each visua

make a point.

l would
arse
ehe
R
Eleanor
oosevelt
R

s the longest
wa
First Lady of
serving
United States.
the
As the first presidential spo
use to
hold press conferences and
speak
at a national political conv
ention,
she was very ne...
riting and
ense bouts of w
But int
ed her into an
practice turn

espected
ent andr.r
eloqu
ke
spea
y to
Tr
rive
ar
arly
e
That way you can get a f
eel
for the size of the room,

visuals check.
run a sound/
and
RECAP
hink in 3’s
T
ontent well
now your c
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than sell
ach, rather
Te
th creativity
Open wi
audience
r
erstand youants
Und...
stly,
La
Have FUN!
g an
ducin
intro
are
You
rld!
wo
the
ea into
id
Need help? Let us

EMPOWER

that idea for you!
y: Camille
Created b
view more:
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ead
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ience
aud

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