Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
MileySECRETS
MARKETING
GONE ARE
THE DAYS OF
SWEET LITTLE
VOICE
OVERS OF
ADORABLE
CUTE GIRLS
AND PARTYING
IN THE USA.
AT ONLY
YEARS OF AGE...
MILEY CYRUS
IS TWERKING HER
WAY TO THE TOP!
WITH 1 MILLION
PEOPLE TALKING
ABOUT HER AT
ANY GIVEN TIME
ON SOCIAL MEDIA,
29 MILLION
FANS ON
FACEBOOK,
JUST AS MANY
AS MCDONALDÊs,
A 73 YEAR OLD
COMPANY!
14 MILLION
FOLLOWERS
ON TWITTER!
MORE BREAKING
NEWS THAN CNN,
A 33 YEAR OLD
COMPANY!
GENERATING AT ONE
POINT OVER 300,000
TWEETS PER MINUTE
DURING 2013 VMAÊS!
2.7 MILLION
SUBSCRIBERS
ON YOUTUBE,
WITH NEARLY
1.5 BILLION VIEWS!
MORE VIEWS THAN
THE #1 MOVIE IN
THE WORLD AVATAR!
4 MILLION
FOLLOWERS
ON INSTAGRAM!
TWICE AS MUCH AS
BARACK OBAMA!
T.W.E.R.K.
it so damn good?
how does she
T.IMING IT
with multiple campaigns
MILEY CYRUSÊ MARKETING
TEAM RELEASED HER NEW
SINGLE „WRECKING BALL‰
BUILDING OFF THE HYPE
OF HER VMA PERFORMANCE.
SKYROCKETING HER SINGLE
TO THE TOP OF THE CHARTS
PRACTICALLY OVERNIGHT!
HOW CAN YOUR BUSINESS
TAKE ADVANTAGE OF TIMING
FOR YOUR NEXT CAMPAIGN?
ALWAYS PLAN
YOUR CAMPAIGNS
WELL IN ADVANCE.
BE STRA...
W.ATCH IT
over and over again
MILEYÊS MUSIC VIDEOS
ARE GRAPHIC, EXPLICIT,
AND THEY WORK.
WE CANÊT STOP WATCHING THEM,
AND LISTEN TO HER MUSIC
OVER AND OVER AGAIN!
WHAT CAN YOU DO TO
ENGAGE AND GET PEOPLE
WATCHING YOUR CONTENT?
GET AWAY FROM THE NORM,
AND DONÊT BE AFRAID TO
TRY SOMETHI...
E.AT ITon social platforms
PRIOR TO
LAUNCHING
A CAMPAIGN,
MILEY HAS ALL OF HER
SOCIAL MEDIA PLATFORMS
BRANDED AND IN SYNC,
AND IS TWEETED, LIKED,
GOOGLED, HASHTAGGED,
COUNTLESS TIMES ONLINE
USING BITE SIZE
CONTENT PEOPLE EAT
UP EVERY SINGLE DAY.
WHAT CAN YOU DO TO
CREATE A LOT OF NOISE
AND GET PEOPLE TALKING?
OPTIMIZE ALL OF YOUR
SOCIAL MEDIA PLATFORMS
TO BE IN SYNC...
R.ISK ITwith no apologies
TO STAND OUT, THEY
MUST BE ORIGINAL
AND DIFFERENT.
THE MAJORITY OF
MUSIC PERFORMERS ARE
TOTALLY UNMEMORABLE.
MILEYÊS PERFORMANCES ARE SO
RADICAL AND SO PROVOCATIVE
THAT ARE MEMORABLE.
WHAT IS YOUR
COMPETITION DOING?
DO WHAT THEY ARE NOT.
GO ALL THE WAY.
WHEN YOU DECIDE TO
DO SOMETHING, DO IT.
DONÊT BE AFR...
K.ILL ITand don’t look back
MILEYÊS GOAL IS TO
CONNECT WITH HER
TARGET AUDIENCE.
WHILE SHE CREATES HATERS,
SHE ALSO CREATES RAVING
HARD CORE FANS.
HOW CAN YOU CREATE
FANS FOR YOUR BUSINESS
BY FUELING THE HATERS?
IDENTIFY AND CONNECT
WITH YOUR TARGET
AUDIENCE. FORGET TH...
recap:
K.ILL IT
R.ISK ITE.AT IT
T.IME IT W.ATCH IT
T.W.E.R.K. IT!
now go and
yourself!
LIKE IT
SHARE IT
GOGGLE+ IT
TWEET IT
huffingtonpost.com/marc-wayshak/miley-cyrus-
marketing-lessons_b_3866106.html
bostinno.streetwise.co/channels/5-
marketing...
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
@MileyCyrus #Marketing Secrets #Bangerz
Nächste SlideShare
Wird geladen in …5
×

@MileyCyrus #Marketing Secrets #Bangerz

35.897 Aufrufe

Veröffentlicht am

Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing Secrets from Miley!

Veröffentlicht in: Business, Technologie

@MileyCyrus #Marketing Secrets #Bangerz

  1. MileySECRETS MARKETING
  2. GONE ARE THE DAYS OF SWEET LITTLE
  3. VOICE OVERS OF ADORABLE CUTE GIRLS
  4. AND PARTYING IN THE USA.
  5. AT ONLY YEARS OF AGE...
  6. MILEY CYRUS IS TWERKING HER WAY TO THE TOP!
  7. WITH 1 MILLION PEOPLE TALKING ABOUT HER AT ANY GIVEN TIME ON SOCIAL MEDIA,
  8. 29 MILLION FANS ON FACEBOOK,
  9. JUST AS MANY AS MCDONALDÊs,
  10. A 73 YEAR OLD COMPANY!
  11. 14 MILLION FOLLOWERS ON TWITTER!
  12. MORE BREAKING NEWS THAN CNN,
  13. A 33 YEAR OLD COMPANY!
  14. GENERATING AT ONE POINT OVER 300,000 TWEETS PER MINUTE
  15. DURING 2013 VMAÊS!
  16. 2.7 MILLION SUBSCRIBERS ON YOUTUBE,
  17. WITH NEARLY 1.5 BILLION VIEWS!
  18. MORE VIEWS THAN THE #1 MOVIE IN THE WORLD AVATAR!
  19. 4 MILLION FOLLOWERS ON INSTAGRAM!
  20. TWICE AS MUCH AS BARACK OBAMA!
  21. T.W.E.R.K. it so damn good? how does she
  22. T.IMING IT with multiple campaigns
  23. MILEY CYRUSÊ MARKETING TEAM RELEASED HER NEW SINGLE „WRECKING BALL‰ BUILDING OFF THE HYPE OF HER VMA PERFORMANCE.
  24. SKYROCKETING HER SINGLE TO THE TOP OF THE CHARTS PRACTICALLY OVERNIGHT!
  25. HOW CAN YOUR BUSINESS TAKE ADVANTAGE OF TIMING FOR YOUR NEXT CAMPAIGN? ALWAYS PLAN YOUR CAMPAIGNS WELL IN ADVANCE. BE STRATEGIC. TIMING IS CRUCIAL. TIMING IS IMPORTANT.
  26. W.ATCH IT over and over again
  27. MILEYÊS MUSIC VIDEOS ARE GRAPHIC, EXPLICIT, AND THEY WORK.
  28. WE CANÊT STOP WATCHING THEM, AND LISTEN TO HER MUSIC OVER AND OVER AGAIN!
  29. WHAT CAN YOU DO TO ENGAGE AND GET PEOPLE WATCHING YOUR CONTENT? GET AWAY FROM THE NORM, AND DONÊT BE AFRAID TO TRY SOMETHING NEW. CREATE COMPELLING CONTENT THAT PEOPLE WILL WANT TO WATCH IT.
  30. E.AT ITon social platforms
  31. PRIOR TO LAUNCHING A CAMPAIGN, MILEY HAS ALL OF HER SOCIAL MEDIA PLATFORMS BRANDED AND IN SYNC,
  32. AND IS TWEETED, LIKED, GOOGLED, HASHTAGGED, COUNTLESS TIMES ONLINE USING BITE SIZE CONTENT PEOPLE EAT UP EVERY SINGLE DAY.
  33. WHAT CAN YOU DO TO CREATE A LOT OF NOISE AND GET PEOPLE TALKING? OPTIMIZE ALL OF YOUR SOCIAL MEDIA PLATFORMS TO BE IN SYNC. CREATE CONTENT THAT IS TASTEFUL, EDIBLE, SHAREABLE, AND FUN.
  34. R.ISK ITwith no apologies
  35. TO STAND OUT, THEY MUST BE ORIGINAL AND DIFFERENT. THE MAJORITY OF MUSIC PERFORMERS ARE TOTALLY UNMEMORABLE.
  36. MILEYÊS PERFORMANCES ARE SO RADICAL AND SO PROVOCATIVE THAT ARE MEMORABLE.
  37. WHAT IS YOUR COMPETITION DOING? DO WHAT THEY ARE NOT. GO ALL THE WAY. WHEN YOU DECIDE TO DO SOMETHING, DO IT. DONÊT BE AFRAID TO TAKE RISKS. NO RISK, NO REWARDS.
  38. K.ILL ITand don’t look back
  39. MILEYÊS GOAL IS TO CONNECT WITH HER TARGET AUDIENCE.
  40. WHILE SHE CREATES HATERS, SHE ALSO CREATES RAVING HARD CORE FANS.
  41. HOW CAN YOU CREATE FANS FOR YOUR BUSINESS BY FUELING THE HATERS? IDENTIFY AND CONNECT WITH YOUR TARGET AUDIENCE. FORGET THE REST. BE UNFORGETTABLE. THE BEST WAY TO CREATE AN IMPACT IS STAND OUT.
  42. recap: K.ILL IT R.ISK ITE.AT IT T.IME IT W.ATCH IT
  43. T.W.E.R.K. IT! now go and yourself!
  44. LIKE IT SHARE IT GOGGLE+ IT TWEET IT
  45. huffingtonpost.com/marc-wayshak/miley-cyrus- marketing-lessons_b_3866106.html bostinno.streetwise.co/channels/5- marketing-lessons-courtesy-of-miley-cyrus/ socialmediatoday.com/kimberlygrimms/ 1731336/10-marketing-lessons-from-miley-cyrus- twerking-performance-vmas forbes.com/sites/alexkantrowitz/2013/08/27/miley-cyrus- vma-performance-drove-over-300000-tweets-per-minute/

×