While many agents are adversarial to the aggregation sites, many top producers are taming them as part of their client engagement plan. The aggregators are here to stay and so are agents, so how do we learn to co-exist and how can the agent take the upper-hand? This workshop is designed to help agents understand what benefits lay waiting for them in Realtor.com, Trulia and Zillow. This interactive workshop covers understand the allure of the consumer and client-conversion, hidden site tools and how to see the aggregators as the modern day partner in connecting with ready, willing and able clients
8. Why The Buyer Likes The
•Data direct to consumer
!
•Challenge the status quo
!
•Entertainment
!
•Nothing in return
•Transparency
!
•Value Satisfaction
!
•Market Security
Aggregators
11. 96%of homebuyers use the
internet as part of the search
process
49%
of homebuyers
found the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step46%online inquires
actually buy
12. 12weeks of active searching
online before buying
3weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home
20. •Create/Update Profile
•Free Webinar's
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
Zillow.com/Agents
MatthewRathbun.com/local/fredericksburg/va/ MatthewRathbun.com/mortgage