Now more than ever consumers are looking for a way to get into a home, without stepping inside.  In the midst of a pandemic, Home owners and landlords are trying to get buyers and tenants into homes, while those occupying the property are trying to do all they can to limit the exposure of themselves and others into a home.  The use of video and virtual tours is a critical marketing tool in maximizing exposure to the property.  This session explores the various resources, tools and tactics for gathering engaging media and 3D tours both with premium and free tools.  

1. Video and
Virtual Reality Tours
Matthew Rathbun
@mattrathbun | MatthewRathbun.com

2. Hi! I’m Ma*hew!
MatthewRathbun.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#BrandFanatic
#Geek

3. “
I’ve been
waiting for
this since
the 80’s…

4. people are already looking online…
now we’re putting them “in the
house” online.

5. Virtual
RealityvsVideo
Tours

6. “Video
visual story-telling

7. 7
46% OF CONSUMERS ACT AFTER THEY WATCH A
VIDEO ABOUT A SERVICE OR PRODUCT

8. • Show me what I can’t get from photos
• The “talk-over”
• Steal HGTVs ideas
• Aggregator Site Distribution
Listing Videos

9. Adding Zillow.com videos

10. Adding Realtor.com videos

11. 11
Video Tips
• Keep it under 90 seconds (if possible)
• Tell a story
• Use music
• Have a call-to-action
• Be personable
• Be funny
• Don’t suck

12. Camera Orientation
and
Sound

13. 13
spark.adobe.com
video editing

14. 14

15. 15
duo.google.com

16. Virtual Reality

17. Smartphones

18. Tripods

19. Gimbal

20. 3D Cameras

21. “
Virtual tours need to be
hosted

22. 22
matterport.com

23. 23
immoviewer.com

24. 24
ricohtours.com

25. 25

26. 26
arvr.google.com/tourcreator

27. 27
arvr.google.com/cardboard

28. Risk Alert: Be careful about
what you’re putting online
and how that information
may be used.

29. “Most MLSs are disallowing the
distribution of Virtual Tours from
within the system. More
contemporary delivery methods
are necessary.

30. VR Delivery
•Links in listing distribution
•Landing page embed
•Social Media distribution
•Aggregator Sites
•VR Goggles @ Open Houses

31. 31
Allow Me
To
Demonstrate…

32. 32
matthewrathbun.com/vt2020

33. Thanks for your time!
That’s Jett
Twitter: @mattrathbun
hello@matthewrathbun.com
matthewrathbun.com
IG: matthew_rathbun
Facebook.com/mattrathbun