1. A PROJECT REPORT ON
“ CUSTOMER PREFERENCE REGARDING ”
Submitted To: Prepared By:
Dr. Vishal Patidar Mehul Rasadiya
K.K. Parekh Institute of Management Studies
(Amreli)
ACADEMIC YEAR:-2012-2013

2. C OMPANY P ROFILE
 Name of the company : Coca-cola Enterprise inc.
 Type : Private
 Founded : 1886
 Headquarters : Atlanta Georgia USA
 Chief Executing Officer : John Brock
 Chief Financial Officer : William W Douglas
 Industry : Beverages
 Revenue : $19800 billion USD
 Operating income : $1.495 billion USD
 Net Income : $1.143 billion USD

3. INTRODUCTION
 Market survey should be
conducted properly because that
help the top management in
decision making.
 A reserch given the extra only
when the studies are properly
conducted.

4. O BJECTIVES OF THE STUDY
 To know preference level of
customer regarding coca cola
drink.
 To study the competition
prevailing in the soft-drink
market at local level.

5. L IMITATION
 These is only taken data from
limited areas.
 These is survey taken
randomly.

6. D ATA COLLECTION
 Primary data
 Secondary data

7. P RIMARY DATA
 Observation method
 Interview method
 Questionnaire method

8. S ECONDARY DATA
 Reference book
 Articles
 Newspaper
 websites

9. S AMPLING
Sampling method
Simple random Sampling

10. S AMPLE DESIGN
 Sampling frame
 Sampling unit
 Sampling size

11. R ESEARCH DESIGN
 Exploratory research design :
Based on secondary data
 Descriptive research design
Gender, Age, Income,
 Casual research design
cause and effect relationship between two or more
variables

12. ANALYSIS
OF
DATA

13. Q UESTION - 1
Do you know about coca cola drink ?

14. Gender wise
200
150
100
50 Femle
Male
0
Yes No
Answer Male Female Respond In%
YES 192 48 240 96%
NO 8 2 10 4%
TOTAL 200 50 250 100%

15. Age wise
150
100
Above 50
50 26-50
15-25
0
Yes No
Answer Below 25 25-50 Above 50 Respond In%
YES 79 138 23 240 96%
NO 1 7 2 10 4%
TOTAL 80 145 25 250 100%

16. Income wise
150
100
Above 30000
50
10000-30000
Below 10000
0
Yes No
Answer Below 10000- Above Respond In%
10000 30000 30000
YES 79 138 23 240 96%
NO 1 7 2 10 4%
TOTAL 80 145 25 250 100%

17. Q UESTION - 2
From where you come to about coca cola ?

18. Gender wise
100
80
60
40
Female
20
Male
0
Television Newspaper Others
Sources Male Female Respond In%
Television 98 19 117 48.75%
Newspaper 80 22 102 42.5%
Other 14 7 21 8.75%
Total 192 48 240 100%

19. Age wise
80
60 Above 50
40 25-50
20 Below 25
0
Sources Below 25 25-50 Above 50 Respond In%
Television 50 52 15 117 48.75%
Newspaper 20 76 6 102 42.5%
Other 9 10 2 21 8.75%
Total 79 138 23 240 100%

20. Income wise
80
60 Above 50
40 25-50
20 Below 25
0
Sources Below 10000- Above Respond In%
10000 30000 30000
Television 40 74 3 117 48.75%
Newspaper 36 61 5 102 42.5%
Other 9 11 1 21 8.75%
Total 85 146 9 240 100%

21. Q UESTION - 3
Do you like coca cola drink ever time ?

22. Gender wise
200
150
100
50 Female
Male
0
Yes No
Answer Male Female Respond In%
YES 153 30 183 76.25%
NO 39 18 57 23.75%
Total 192 48 240 100%

23. Age wise
150
100
Above 50
50
25-50
0 Below 25
Yes
No
Answer Below 25 25-50 Above 50 Respond In%
YES 55 117 11 183 76.25%
NO 24 21 12 57 23.75%
Total 79 138 23 240 100%

24. Income wise
150
100
Above 300000
50
10000-30000
0 Below 10000
Yes
No
Answer Below 10000- Above Respond In%
10000 30000 30000
YES 63 114 6 183 76.25%
NO 22 32 3 57 23.75%
Total 85 146 9 240 100%

25. Q UESTION - 4
From how long are you taking coke?

26. Gender wise
100
80
60
40
Female
20
Male
0
Below 2 2-5 years Above 5
years years
Answer Male Female Respond In%
Below 2 Years 21 12 33 13.75%
2 years – 5 years 83 26 109 45.42%
Above 5 years 88 10 98 40.83%
TOTAL 192 48 240 100%

27. Age wise
80
60
40 Above 50
20 25-50
Below 25
0
Below 2 2-5 years Above 5
years years
Answer Below 25 25-50 Above 50 Respond In%
Below 2 Years 20 4 9 33 13.75%
2 – 5 years 45 56 8 109 45.42%
Above 5 years 14 78 6 98 40.83%
TOTAL 79 138 23 240 100%

28. Income wise
60
40
Above 30000
20 10000-30000
Below 10000
0
Below 2 2-5 years Above 5
years years
Answer Below 10000- Above Respond In%
10000 30000 30000
Below 2 Years 6 26 1 33 13.75%
2 – 5 years 43 60 6 109 45.42%
Above 5 years 36 60 2 98 40.83%
TOTAL 85 146 9 240 100%

29. Q UESTION - 5
What do think about the price of coke ?

30. Gender wise
100
80
60
40
Female
20
Male
0
Expensive Average Cheap
Sources Male Female Respond In%
Expensive 98 19 117 48.75%
Average 80 22 102 42.5%
Cheap 14 7 21 8.75%
Total 192 48 240 100%

31. Age wise
100
Above 50
50 25-50
Below 25
0
Expensive Average Cheap
Sources Below 25 25-50 Above 50 Respond In%
Expensive 50 52 15 117 48.75%
Average 20 76 6 102 42.5%
Cheap 9 10 2 21 8.75%
Total 79 138 23 240 100%

32. Income wise
100
Above 30000
50 10000-30000
Below 10000
0
Sources Below 10000- Above Respond In%
10000 30000 30000
Expensive 40 74 3 117 48.75%
Average 36 61 5 102 42.5%
Cheap 9 11 1 21 8.75%
Total 85 146 9 240 100%

33. Q UESTION - 6
What do you think about coca cola drink
is healthy ?

34. Gender wise
200
150
100
50 Female
Male
0
Yes No
Answer Male Female Respond In%
YES 151 36 187 77.92%
NO 41 12 53 22.08%
Total 192 48 240 100%

35. Age wise
150
100
Above 50
50
25-50
0 Below 25
Yes
No
Answer Below 25 25-50 Above 50 Respond In%
YES 60 111 16 187 77.92%
NO 19 27 7 53 22.08%
Total 79 138 23 240 100%

36. Income wise
150
100
Above 300000
50
10000-30000
0 Below 10000
Yes
No
Answer Below 10000- Above Respond In%
10000 30000 30000
YES 74 106 7 187 77.92%
NO 11 40 2 53 22.08%
Total 85 146 9 240 100%

37. FINDINGS
 In our study found that 240 respond are insured while 10
respond are not insured
 76.25% people like Coca-cola drink ever time.
 48.75% people said coke is expensive, 8.75% people said
coke is cheaper.
 Only 77.92% think coca cola healthy and 22.08% think not
healthy.
 The company brand strong.

38. CONCLUSION
 From the study of last year’s company report
we can say that rate of progress of company
is very high. It achieves success in every
field of his work. After seen the number of
progress of company.