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Transforming Radio's Business Model with Multiple Digital Revenue Streams

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Mark Ramsey
Mark Ramsey

Presentation on the transformation of Radio's Business Model in a digital world

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Transforming Radio’s Business Model with Multiple Revenue Streams April 21, 2009
GAP West
GAP
Company Mission and Vision Statements ,[object Object],[object Object],[object Object],[object Object]
GAP Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass2One / VIP Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Save on the Lot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Save on the Lot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Portal Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Quantcast/Omniture #1 Entertainment Portal and 5 th Most Viewed Site in Dallas
Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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