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2016 Benchmarks, Budgets,
and Trends—North America

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Welcome....................................................................................................................

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WELCOME
Greetings, Content Marketers,
Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—...

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2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
9
USAGE  EFFECTIVENESS
In your...

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2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
9
USAGE EFFECTIVENESS
In your organization,
is it clear what an effective
or successful content marketing
program looks like?
B2B marketers whose organizations have
a clear vision of content marketing success
are more effective than those that do not:
• 79% of the most effective marketers have clarity
• 77% of the least effective marketers lack clarity
Percentage of B2B Marketers
Whose Organizations Have Clarity
on Content Marketing Success
Unsure21%
No34%
Yes44%
SAY YES
44%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
9
USAGE EFFECTIVENESS
In your organization,
is it clear what an effective
or successful content marketing
program looks like?
B2B marketers whose organizations have
a clear vision of content marketing success
are more effective than those that do not:
• 79% of the most effective marketers have clarity
• 77% of the least effective marketers lack clarity
Percentage of B2B Marketers
Whose Organizations Have Clarity
on Content Marketing Success
Unsure21%
No34%
Yes44%
SAY YES
44%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

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