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2016 Benchmarks, Budgets,
and Trends—North America

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Welcome....................................................................................................................

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WELCOME
Greetings, Content Marketers,
Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—...

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2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
6
USAGE  EFFECTIVENESS
Does yo...

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2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
6
USAGE EFFECTIVENESS
Does your organization
use content marketing?
Last year, 86% of respondents said they
use content marketing.
Content marketing is defined as “a strategic
marketing approach focused on creating and
distributing valuable, relevant, and consistent
content to attract and retain a clearly defined
audience—and, ultimately, to drive profitable
customer action.”
88%
Yes
12%
No
Percentage of B2B Respondents
Using Content Marketing
SAY YES
88%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
6
USAGE EFFECTIVENESS
Does your organization
use content marketing?
Last year, 86% of respondents said they
use content marketing.
Content marketing is defined as “a strategic
marketing approach focused on creating and
distributing valuable, relevant, and consistent
content to attract and retain a clearly defined
audience—and, ultimately, to drive profitable
customer action.”
88%
Yes
12%
No
Percentage of B2B Respondents
Using Content Marketing
SAY YES
88%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

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