Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Ad

SPONSORED BY
2016 Benchmarks, Budgets,
and Trends—North America

Ad

2
Welcome....................................................................................................................

Ad

3
WELCOME
Greetings, Content Marketers,
Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

27
CHALLENGES  PRIORITIES What are your organization’s
top five content marketing
challenges this year?
Thisyear,weaskedB2...

Ad

Ad

Ad

Ad

Ad

Hier ansehen

27 von 32 Anzeige
27 von 32 Anzeige

Herunterladen, um offline zu lesen

27
CHALLENGES PRIORITIES What are your organization’s
top five content marketing
challenges this year?
Thisyear,weaskedB2Bmarketerstoselecttheirtop5
challengesfromalistthatalsoincludedthefollowing:
•Gapsinknowledgeandskillsofinternalteam(25%)
•Understanding/choosingtechnologythatweneed
(24%)
•Lackofintegrationacrossmarketing(23%)
•Findingortrainingskilledcontentmarketing
professionals/contentcreators(21%)
•Lackofbuy-in/visionfromhigher-ups(19%)
•Implementingthetechnologythatwealready
haveinplace(18%)
•Other(6%)
•Nochallenges(1%)
ThemosteffectiveB2Bmarketersaremorechallenged
withmeasuringcontenteffectiveness(53%)thanthey
arewithproducingengagingcontent(49%).Thesameis
trueforthosewhoaresophisticated/matureincontent
marketing(54%vs.51%).
Top Challenges for
B2B Content Marketers
57%
60%
57%
52%
35%
35%
ProducingEngagingContent
MeasuringContentEffectiveness
ProducingContentConsistently
MeasuringtheROIofContentMarketingProgram
LackofBudget
ProducingaVarietyofContent
SAY PRODUCING
ENGAGING CONTENT
60%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

27
CHALLENGES PRIORITIES What are your organization’s
top five content marketing
challenges this year?
Thisyear,weaskedB2Bmarketerstoselecttheirtop5
challengesfromalistthatalsoincludedthefollowing:
•Gapsinknowledgeandskillsofinternalteam(25%)
•Understanding/choosingtechnologythatweneed
(24%)
•Lackofintegrationacrossmarketing(23%)
•Findingortrainingskilledcontentmarketing
professionals/contentcreators(21%)
•Lackofbuy-in/visionfromhigher-ups(19%)
•Implementingthetechnologythatwealready
haveinplace(18%)
•Other(6%)
•Nochallenges(1%)
ThemosteffectiveB2Bmarketersaremorechallenged
withmeasuringcontenteffectiveness(53%)thanthey
arewithproducingengagingcontent(49%).Thesameis
trueforthosewhoaresophisticated/matureincontent
marketing(54%vs.51%).
Top Challenges for
B2B Content Marketers
57%
60%
57%
52%
35%
35%
ProducingEngagingContent
MeasuringContentEffectiveness
ProducingContentConsistently
MeasuringtheROIofContentMarketingProgram
LackofBudget
ProducingaVarietyofContent
SAY PRODUCING
ENGAGING CONTENT
60%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

Weitere Verwandte Inhalte

Diashows für Sie (18)

Ähnlich wie 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report (20)

Weitere von MarketingProfs (20)

×