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2016 Benchmarks, Budgets,
and Trends—North America

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2
Welcome....................................................................................................................

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WELCOME
Greetings, Content Marketers,
Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—...

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21
CONTENT CREATION  DISTRIBUTION
Which content offers does
your organization ask its
audience to subscribe to?
87% of res...

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21
CONTENT CREATION DISTRIBUTION
Which content offers does
your organization ask its
audience to subscribe to?
87% of respondents extend at least one
offer. Even the most effective marketers
and those whose content marketing level is
sophisticated/mature tend to focus most on
eNewsletters and blogs.
Content Offers B2B Marketers
Ask Audience to Subscribe to
6%
7%
7%
12%
Podcasts
Other
Online
Community
Blog
Print
Magazines
10%Digital
Magazines
56%
eNewsletters 72%
Video
Series
12%Do Not
Extend Offers
22%
SAY eNEWSLETTERS
72%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

21
CONTENT CREATION DISTRIBUTION
Which content offers does
your organization ask its
audience to subscribe to?
87% of respondents extend at least one
offer. Even the most effective marketers
and those whose content marketing level is
sophisticated/mature tend to focus most on
eNewsletters and blogs.
Content Offers B2B Marketers
Ask Audience to Subscribe to
6%
7%
7%
12%
Podcasts
Other
Online
Community
Blog
Print
Magazines
10%Digital
Magazines
56%
eNewsletters 72%
Video
Series
12%Do Not
Extend Offers
22%
SAY eNEWSLETTERS
72%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

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