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2016 Benchmarks, Budgets,
and Trends—North America

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Welcome....................................................................................................................

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WELCOME
Greetings, Content Marketers,
Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—...

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14
CONTENT CREATION  DISTRIBUTION
Compared with 2015,
how much content
will your organization
produce in 2016?
While 73% o...

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14
CONTENT CREATION DISTRIBUTION
Compared with 2015,
how much content
will your organization
produce in 2016?
While 73% of the most effective B2B marketers
plan to produce more content, the least effective
plan to produce even more (81%).Unsure
SameAmount
More
76%
19%
2%
Less
2%
Expected Change in
B2B Content Creation
(2015 vs. 2016)
SAY THEY WILL
PRODUCE MORE
76%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

14
CONTENT CREATION DISTRIBUTION
Compared with 2015,
how much content
will your organization
produce in 2016?
While 73% of the most effective B2B marketers
plan to produce more content, the least effective
plan to produce even more (81%).Unsure
SameAmount
More
76%
19%
2%
Less
2%
Expected Change in
B2B Content Creation
(2015 vs. 2016)
SAY THEY WILL
PRODUCE MORE
76%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
SPONSORED BY

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