SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
1




   BRAND CANNIBALIZATION




“If you don’t cannibalize yourself, someone
  else will.”
                          - Steve Jobs
2


 COLD
DRINK
BRAND
3




MOBILE
BRAND
4


SHAVING
 BRAND

            The latest razor
             introduced by
                Gillette is
           the Fusion, which
          utilizes a five-blade
          cartridge razor with
          an additional single
          blade for trimming.
            An entire line of
           shaving products
           was introduced as
           part of the Fusion
             brand system.
5




WASHING
POWDER
6




      KITCHEN
      CLEANER


Domex is "one-stop solution" to a
       household's cleaning
 requirements instead of using a
   different cleaner for kitchen
   surface, floor and bathroom.
               India.
7



COSMETIC
 BRAND




 Designed to give us
flawless complexion,
  smooth skin every
 morning and every
evening that will give
  you fair and glow.
8




DEO SPRAY
9



SHAMPOO
 BRAND
10




TEA BRAND
11



TOOTHPASTE
  BRAND
12




        THANK YOU


PRIYANKA PANDIT.
38 – ROLL NO.

Weitere ähnliche Inhalte

Was ist angesagt?

BCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBhanupriyaPatidar
 
Case study on HUL
Case study on HULCase study on HUL
Case study on HULPratik Ray
 
Surf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingSurf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingKoushik Dutta
 
CavinKare Brand critique
CavinKare Brand critique CavinKare Brand critique
CavinKare Brand critique Devanshu Gupta
 
Nestle product mix
Nestle product mixNestle product mix
Nestle product mixPrem Korade
 
Zmet flipkart.com
Zmet flipkart.comZmet flipkart.com
Zmet flipkart.comAtif Ghayas
 
A study of the Marketing Strategies of McDonald’s with special reference to G...
A study of the Marketing Strategies of McDonald’s with special reference to G...A study of the Marketing Strategies of McDonald’s with special reference to G...
A study of the Marketing Strategies of McDonald’s with special reference to G...Rahul Nagar
 
STP Project for a New Product
STP Project for a New ProductSTP Project for a New Product
STP Project for a New ProductArjun Parekh
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedPankajSultane
 
Dove soap presentation
Dove soap presentationDove soap presentation
Dove soap presentationKashif Ansari
 
New product launching strategies of fmcg companies
New product launching strategies of fmcg companiesNew product launching strategies of fmcg companies
New product launching strategies of fmcg companiesAyush Singh
 
HUL : Hindustan Unilever Limited
HUL : Hindustan Unilever Limited HUL : Hindustan Unilever Limited
HUL : Hindustan Unilever Limited Ayush Parekh
 
Marketing at the bottom of the pyramid
Marketing at the bottom of the pyramidMarketing at the bottom of the pyramid
Marketing at the bottom of the pyramidMrudula Swamy
 
Rural branding
Rural brandingRural branding
Rural brandingSunil
 

Was ist angesagt? (20)

Dabur product mix
Dabur product mixDabur product mix
Dabur product mix
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Brand Repositioning
Brand RepositioningBrand Repositioning
Brand Repositioning
 
BCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBCG MAtrix in Automobile Industry
BCG MAtrix in Automobile Industry
 
Maggie crisis
Maggie crisisMaggie crisis
Maggie crisis
 
Case study on HUL
Case study on HULCase study on HUL
Case study on HUL
 
Surf Excel 4Ps of Marketing
Surf Excel 4Ps of MarketingSurf Excel 4Ps of Marketing
Surf Excel 4Ps of Marketing
 
CavinKare Brand critique
CavinKare Brand critique CavinKare Brand critique
CavinKare Brand critique
 
Nestle product mix
Nestle product mixNestle product mix
Nestle product mix
 
Zmet flipkart.com
Zmet flipkart.comZmet flipkart.com
Zmet flipkart.com
 
A study of the Marketing Strategies of McDonald’s with special reference to G...
A study of the Marketing Strategies of McDonald’s with special reference to G...A study of the Marketing Strategies of McDonald’s with special reference to G...
A study of the Marketing Strategies of McDonald’s with special reference to G...
 
STP Project for a New Product
STP Project for a New ProductSTP Project for a New Product
STP Project for a New Product
 
Marketing mix hul
Marketing mix hulMarketing mix hul
Marketing mix hul
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
 
Dove soap presentation
Dove soap presentationDove soap presentation
Dove soap presentation
 
New product launching strategies of fmcg companies
New product launching strategies of fmcg companiesNew product launching strategies of fmcg companies
New product launching strategies of fmcg companies
 
HUL : Hindustan Unilever Limited
HUL : Hindustan Unilever Limited HUL : Hindustan Unilever Limited
HUL : Hindustan Unilever Limited
 
Marketing at the bottom of the pyramid
Marketing at the bottom of the pyramidMarketing at the bottom of the pyramid
Marketing at the bottom of the pyramid
 
Rural branding
Rural brandingRural branding
Rural branding
 
Maggi - Nestlé
Maggi - NestléMaggi - Nestlé
Maggi - Nestlé
 

Andere mochten auch

Product cannibalism
Product cannibalismProduct cannibalism
Product cannibalismamitgurus
 
Cannibalisation strategy 2013_slideshare
Cannibalisation strategy 2013_slideshareCannibalisation strategy 2013_slideshare
Cannibalisation strategy 2013_slideshareReggy Mortier
 
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...Best Practices
 
Does Cannibalisation cause carnage to brands?
Does Cannibalisation cause carnage to brands?Does Cannibalisation cause carnage to brands?
Does Cannibalisation cause carnage to brands?Vasanthan Manoharan
 
Timing cannibalisation dec 2014 f02 slideshare
Timing cannibalisation dec 2014 f02 slideshareTiming cannibalisation dec 2014 f02 slideshare
Timing cannibalisation dec 2014 f02 slideshareReggy Mortier
 
Concept of market potential,crmmm market share & buying decision process
Concept of market potential,crmmm market share & buying decision processConcept of market potential,crmmm market share & buying decision process
Concept of market potential,crmmm market share & buying decision processVikash Kumar Bibhakar
 
PORTAL FRAME- Structural systems
PORTAL FRAME- Structural systemsPORTAL FRAME- Structural systems
PORTAL FRAME- Structural systemsGrace Henry
 
Lifting Sling Safety
Lifting Sling SafetyLifting Sling Safety
Lifting Sling SafetyHvacmach
 
12 steps to achieve excellence in debt collection and recovery
12 steps to achieve excellence in debt collection and recovery12 steps to achieve excellence in debt collection and recovery
12 steps to achieve excellence in debt collection and recoveryEXUS
 
Product Life Cycle Management
Product Life Cycle ManagementProduct Life Cycle Management
Product Life Cycle ManagementAnand Subramaniam
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition DesignYves Pigneur
 
Company Profile Sample
Company Profile SampleCompany Profile Sample
Company Profile SampleYagika Madan
 
Top 100 Most Common Coupon Code Phrases
Top 100 Most Common Coupon Code PhrasesTop 100 Most Common Coupon Code Phrases
Top 100 Most Common Coupon Code PhrasesCouponFollow
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing modelSteven Van Belleghem
 

Andere mochten auch (20)

Product cannibalism
Product cannibalismProduct cannibalism
Product cannibalism
 
Cannibalisation strategy 2013_slideshare
Cannibalisation strategy 2013_slideshareCannibalisation strategy 2013_slideshare
Cannibalisation strategy 2013_slideshare
 
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...
Expanding a Product Portfolio Without Cannibalizing an Established Brand Repo...
 
Cannibalism
CannibalismCannibalism
Cannibalism
 
Does Cannibalisation cause carnage to brands?
Does Cannibalisation cause carnage to brands?Does Cannibalisation cause carnage to brands?
Does Cannibalisation cause carnage to brands?
 
Timing cannibalisation dec 2014 f02 slideshare
Timing cannibalisation dec 2014 f02 slideshareTiming cannibalisation dec 2014 f02 slideshare
Timing cannibalisation dec 2014 f02 slideshare
 
Smart transmitter
Smart transmitterSmart transmitter
Smart transmitter
 
Telecom testing
Telecom testingTelecom testing
Telecom testing
 
Concept of market potential,crmmm market share & buying decision process
Concept of market potential,crmmm market share & buying decision processConcept of market potential,crmmm market share & buying decision process
Concept of market potential,crmmm market share & buying decision process
 
PORTAL FRAME- Structural systems
PORTAL FRAME- Structural systemsPORTAL FRAME- Structural systems
PORTAL FRAME- Structural systems
 
Lifting Sling Safety
Lifting Sling SafetyLifting Sling Safety
Lifting Sling Safety
 
Credit Card
Credit Card Credit Card
Credit Card
 
12 steps to achieve excellence in debt collection and recovery
12 steps to achieve excellence in debt collection and recovery12 steps to achieve excellence in debt collection and recovery
12 steps to achieve excellence in debt collection and recovery
 
Product Life Cycle Management
Product Life Cycle ManagementProduct Life Cycle Management
Product Life Cycle Management
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
Company Profile Sample
Company Profile SampleCompany Profile Sample
Company Profile Sample
 
Overview Of CRM
Overview Of CRMOverview Of CRM
Overview Of CRM
 
Top 100 Most Common Coupon Code Phrases
Top 100 Most Common Coupon Code PhrasesTop 100 Most Common Coupon Code Phrases
Top 100 Most Common Coupon Code Phrases
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing model
 
Credit cards
Credit cardsCredit cards
Credit cards
 

Kürzlich hochgeladen

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 

Kürzlich hochgeladen (20)

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 

Brand cannibalization

  • 1. 1 BRAND CANNIBALIZATION “If you don’t cannibalize yourself, someone else will.” - Steve Jobs
  • 4. 4 SHAVING BRAND The latest razor introduced by Gillette is the Fusion, which utilizes a five-blade cartridge razor with an additional single blade for trimming. An entire line of shaving products was introduced as part of the Fusion brand system.
  • 6. 6 KITCHEN CLEANER Domex is "one-stop solution" to a household's cleaning requirements instead of using a different cleaner for kitchen surface, floor and bathroom. India.
  • 7. 7 COSMETIC BRAND Designed to give us flawless complexion, smooth skin every morning and every evening that will give you fair and glow.
  • 12. 12 THANK YOU PRIYANKA PANDIT. 38 – ROLL NO.