11. FACT : The person doing Social Media at your practice is as important as the person who answers your phones
12. “ What the business thinks it produces is not of first importance What the customer thinks they are buying, what they consider “value” is decisive.” Peter Drucker “ Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
13. FACT: Social Media carries no bigger risk of viruses than regular web page. The risk is when you don’t manage your online presence
Discuss how I had background in theatre. VEry importan the bond people had with their horses and how I want to maximize it. Students - vets aare for clients PERSONAL vs BUSINESS
One person leads to many. Each has their own network explain when they link to you everyine knows it
Faceboook 2nd largest search page
Relationship business- one person leads to many similar to preparing a flier or brochure conversations yellow pages, fliers, one way
67% more likely to buy from twitter, 51% from facebook.
Corporate personalities referalls Influencers
adding value to relationships. Good friend does more.
collboratice = not on a pedestal. invited in to life . Giving. The more you give the more you get back. conversations - need to give value. don’t be the party bore selective - yellow pages. Survey response
What does it take to go viral. Often it is basic human needs
What does it take to go viral. Often it is basic human needs
Better to have 100 real clients than 1000 ananoymous fans other people will find you
Slide show last night every page is a landing page
reunion be the brand you want to be but you better live up to it
USA has the most worldwide users
clients of the future long term relationships - roi
bell curve text messaging
Newspapers nobody watches tv live or on tv Craigslist Mcdonalds
Talk about how we used facebook to promote client education day.
differentiate facebook pages reflection of practice snoop
series over a week. mark
Here is an example of not following through
reunion friends personal and business
This is what happens when you get to big
140 characters
To have conversations To listen Another touch point Immediacy
stars story
read bottom up
What is wrong with this? who is this coming from? shortened url
What is wrong with this?
what do i use twitter for.
sharing of informatin
Add a slide of Youtube stats
ac dc fan
80% of corporations are using for hiring Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company