This presentation is a brief look into Pinterest for Business. It discusses what is Pinterest, why use Pinterest, and how to use Pinterest for Business. It also provides a plethora of resources to help the beginner to the advanced Pinterest user.

1. Pinterest for Business (#3RdTT)
Michelle Post, Ph.D., MBA, CSMS

2. Michelle Post, PhD, MBA, CSMS
Author: Building Your Adjunct Platform, Heaven Has
Tea Parties, & Reflections of Weekly Words
Facebook:
https://www.facebook.com/DrMichellePost
Linkedin:
http://www.linkedin.com/in/michellepostphd
Pinterest: http://pinterest.com/mpostphd
Slideshare: http://www.slideshare.net/mpostphd
Twitter: http://twitter.com/michellepost
ReachYourPotential:
http://reachyourpotential.info/
WorkPlaceInfluence:
http://workplaceinfluence.org/

3. Lessons to Learn
• What is Pinterest?
• The Pinterest Stats
• Speaking Pinterest
• Why use Pinterest?
• How to use Pinterest for
Business?
• Pinterest Strategy
• Tools to Measure
• What Could be
Measured for ROI
• Tools to Help With
Pinterest
• Call to Action: Take the
First Step
• Resources
• References

4. What is Pinterest?
• Pinterest is a tool for collecting and
organizing things you love.
• Savvy businesses are learning that by
incorporating Pinterest into their marketing
strategy, the result is a strengthened online brand
and higher traffic volumes.
• There are two types of accounts: Personal
(https://pinterest.com/join/register/email/) or a
Business
(https://pinterest.com/business/create/)

5. The Pinterest Stats
• (July 2013) By the numbers – 14 Amazing
Pinterest Stats -
http://expandedramblings.com/index.php/pinter
est-stats/
• Infographic: Pinterest Statistics, Interaction And
Engagement - http://www.viralblog.com/social-
media/pinterest-statistics-users-interaction-and-
engagement/
• Top 10 Reasons to use Pinterest for Business -
http://pinterest.com/pin/165859198747225945/

6. Speaking Pinterest
• Board – Similar to a cork board, but with specific data
• Pin – An image added to a board, but it can also be a
link to a presentation, website, blog or video
• Pinner – The person pinning
• Repin – Another pinner pins your pin
• Comments and Likes – Another comments on your pin
or Likes your pin
• Pin It Button – A button added to a person’s Internet
Browser toolbar, allowing for easing pinning
• Collaborative Board – Creating a board and inviting
others to pin to it

7. Why use Pinterest?
Moth, D. (2013, February 21). Stats: Who uses Pinterest and why it is important to marketers.
Retrieved from http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-
important-for-marketers

8. How to use Pinterest for Business?
• Tell your company story in
pictures
• Become the expert in your
industry
• Create how to boards
• Create inspirational boards
• Share quality content that
shows the “human side” of
your business – not the
profit side
• Show your customers using
your product
• Create collaboration boards
of experts, fan pinners, etc.
• Use keywords in the
descriptions that match the
keywords on your other
social media sites – this
builds SEO
• Pinterest content lasts
longer then other social
media sites
• Run contests
• Content can spread easily

9. Pinterest Strategy
Do I need
Pinterest?
Why Will
I Use It?
How Will
I use it?
Identify
Market
Identify
Pinterest
Assets
Create
an
Account
Identify
Boards
Prepare
Content
Create
Boards
Add Pins
Promote
Boards &
Pins
Follow
Boards &
Pins
Measure
Is
Pinterest
Working?

10. Tools to Measure Pinterest
• Pinterest Analytics -
http://business.pinterest.com/analytics/
• Google Analytics for Pinterest -
http://pinterest.com/source/yourwebsite.com
• PinLeague - http://new.pinleague.com/features
• PinReach - http://www.pinreach.com/
• PinPuff - http://pinpuff.com/
• Article: Five tools for measuring Pinterest Analytics -
http://www.mediameasurement.com/five-tools-for-
measuring-pinterest-analytics/
• Article: 20 of the Best Pinterest Tools for Businesses -
http://blog.heyo.com/pinterest-business-tools/

11. What Could be Measured for ROI
De Vivo, M. (2013, June 10). Pinterest Analytics: The ultimate guide to tracking your site’s performance
on Pinterest. Retrieved from http://searchenginewatch.com/article/2273658/Pinterest-Analytics-The-
Ultimate-Guide-to-Tracking-Your-Sites-Performance-on-Pinterest

12. Tools to Help With Pinterest
• Pinstamatic (http://pinstamatic.com/)
– Tutorial on how to use Pinstamatic:
http://www.dailymotion.com/video/x10wlpq_pinterest-your-
new-best-friend-tutorial_news#.UeRRX23PVoE
• Pinterest Bookmarklet [The Pin It Button] -
http://about.pinterest.com/goodies/ and look for the Pin It
Button
• Pingraphy (https://www.pingraphy.com/) – Schedule your pins
• Pinalytics (http://pinalytics.co.uk/) – A tool to help you find,
track, and evaluate content
• Woobox (http://woobox.com/pinterest) – Pinterest Facebook
page tab

13. Tools to Help With Pinterest
• Postris (http://postris.com/) – Find the most popular boards, pins,
& pinners
• PicMonkey (http://www.picmonkey.com/) – Image editing tool
• Pinning Etiquette - http://about.pinterest.com/basics/#etiquette
• Infogr.am (http://infogr.am/) – Create infographics for pinning
• Pinterest Collaboration Boards – Edit a personal board and add
contributors
• What’s Popular from a Site - pinterest.com/source/enter URL of the
site you want to know about
– Example: http://pinterest.com/source/kimgarst.com/

14. Call to Action: Take the First Step
Below are some options for taking the first steps and starting your
Pinterest for Business journey.
• Pinterest Business Accounts: The Definitive Guide to Getting Started
- http://www.socialmediaexaminer.com/pinterest-guide-business-
pages/
• Pinterest Tutorials for Businesses - http://business.pinterest.com/
• The Power of Pinning, by Melanie Duncan -
http://powerofpinning.com/
• Pinterest 2013 by Jo Barnes Online -
http://jobarnesonline.com/products/
• Social Media Training with Kim Garst -
http://kimgarst.com/training/

15. RESOURCES

16. Boards to Follow for Business
• Pinterest for Business - http://pinterest.com/pinterest/pinterest-
for-business/
• Pinterest Tips - http://pinterest.com/louisemyers/pinterest-tips/
• Maximize Pinterest for your Business -
http://pinterest.com/avionte/maximize-pinterest-for-your-
business/
• Top 40 Best Boards to Follow on Pinterest -
http://rebekahradice.com/top-40-best-boards-to-follow-on-
pinterest/
• 10 of the Best Pinterest Boards to Teach You About Marketing -
http://blog.hubspot.com/best-pinterest-boards-about-marketing
• Kim Garst - http://pinterest.com/kimgarst/

17. Pinterest Video Tutorials
FREE
• Pinterest Training Webinar - Learn How To Use Pinterest -
http://www.youtube.com/watch?v=9oKdfNW76Eo
• Happy Marketing Club -
http://www.youtube.com/playlist?list=PLPaAIPK3BDrKESmPU1AZbWyVc3k
aRFzit
• How To Use Pinterest: Video Tutorial Use It Effectively For Business -
http://www.youtube.com/watch?v=gJwyWd6GQ40
• How to Use Pinterest -- A Tutorial -
http://www.youtube.com/watch?v=vQP2dBMoCQ0&list=PL78D6A07096C
6CDF3
• Systems Training Pinterest Video 1 of 7 –
http://www.youtube.com/watch?v=MYJnyMGBA8s
• CNET How To: Must-have Pinterest tips and tricks -
http://www.youtube.com/watch?v=yiYc3m-YQkk&feature=c4-
overview&playnext=1&list=TL11KbzsFjn1k

18. Pinterest Articles, Blogs & More
• 8 Pinterest Tips and Tricks: A Cheat Sheet for Newbies -
http://www.steamfeed.com/8-pinterest-tips-and-tricks-a-
cheat-sheet-for-newbies/
• Pinterest Case Studies -
http://business.pinterest.com/case-study-etsy/
• Pinterest Resource for Business -
http://business.pinterest.com/pinning-principles/
• How to Best Use Pinterest for Business -
http://sbinfocanada.about.com/od/socialmedia/a/How-To-
Best-Use-Pinterest-For-Business.htm
• 15 Stats Retailers Should Know About Pinterest -
http://www.digiday.com/brands/15-stats-retailers-should-
know-about-pinterest/

19. Pinterest Articles, Blogs & More
• 16 ways to use Pinterest for PR -
http://www.prdaily.com/Main/Articles/11595.aspx
• How to convert a personal Pinterest account to a business
account - http://mamaredknight.com/how-to-convert-a-
personal-pinterest-account-to-a-business-account
• How to Verify Your Pinterest Account -
http://www.aroyaldaughter.com/2013/03/05/how-to-
verify-your-pinterest-account/
• How to use the New Pinterest Analytics -
http://www.kludgymom.com/pinterest-statistics/
• Pinterest Marketing: What Marketers Need to Know to
Succeed - http://www.socialmediaexaminer.com/pinterest-
marketing-what-marketers-need-to-know-to-succeed/

20. Pinterest: Articles, Blogs & More
• 10 Tips for Small Business Pinners - http://kimgarst.com/10-
pinterest-tips-for-small-business-pinners
• How to Setup Your Brand New Pinterest Business Page -
http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-
new-pinterest-business-page/
• How To Create Pinterest Images That People Love to Share -
http://kimgarst.com/how-to-create-pinterest-images-that-people-
love-to-share
• How 5 Creative Brands Pin on Pinterest -
http://www.jeffbullas.com/2012/08/31/how-5-creative-brands-pin-
on-pinterest/#sQzaKlTo5fPLDk5F.99
• A Pinterest Analytics Getting Started Guide -
http://www.steamfeed.com/a-pinterest-analytics-getting-started-
guide/

21. Pinterest: Articles, Blogs & More
• Top 10 Reasons to Use Pinterest for Business -
http://valleysocialmedia.com/top-10-reasons-to-use-
pinterest-for-business/
• How to Use Pinterest Rich Pins: What Marketers Need to
Know - http://www.socialmediaexaminer.com/rich-pins-on-
pinterest/
• 11 Social Media Tools That Will Save You Time And Provide
Key Marketing Data - http://kimgarst.com/11-social-media-
tools-that-will-save-you-time-and-provide-key-marketing-
data
• Social Media Monitoring Made Easy: 15 (Free) Tools You’ll
Want To Use Today! - http://kimgarst.com/social-media-
monitoring-made-easy-free-tools-youll-want-use-today

22. REFERENCES

23. References
De Vivo, M. (2013, June 10). Pinterest Analytics: The
ultimate guide to tracking your site’s performance on
Pinterest. Retrieved from
http://searchenginewatch.com/article/2273658/Pinterest
-Analytics-The-Ultimate-Guide-to-Tracking-Your-Sites-
Performance-on-Pinterest
Moth, D. (2013, February 21). Stats: Who uses Pinterest
and why it is important to marketers. Retrieved from
http://econsultancy.com/us/blog/62189-stats-who-uses-
pinterest-and-why-is-it-important-for-marketers
Scalable Social Media. (2013). Everything you wanted to
know about Pinterest. Retrieved from
http://info.scalablesocialmedia.com/pinterest-ebook