This presentation is on social media aggregation tools, the what, the why, the how, and the application of using a social media aggregation tool, specifically Hootsuite. This presentation was taught at Third Tech Tuesday (#3RdTT) at CRCC.

1. What is a Social Media Aggregation Tool?
Michelle Post, Ph.D., CSMS

2. Michelle Post, Ph.D., CSMS

3. Lessons to Learn
• My Teaching Technique W.W.H.A.
• What is a Social Media
Aggregation Tool (SMAT)?
• Why do you need to understand
SMAT?
• How to use a SMAT for your
Social Media Management
• Apply - Take Action – Using a
SMAT – Hootsuite
• Hootsuite Resources
• Social Media Aggregation Tools
• Resources
• References

4. My Teaching Technique for
Understanding Social Media & You
• What – What is your company, your
product(s), your message, your story
– Your Brand
• Why – Why are you in business,
selling a product, telling a message,
sharing your story – Your Purpose
• How – Will you share your purpose,
your company, your product, your
message, your story – The Strategy
• Apply (Take Action) – Making it all
happen through strategy, tactics, and
tools (social media) – The Doing

5. What is a Social Media Aggregation Tool?
• “A social media
dashboard to
manage and
measure your social
networks.”
• Data Never Sleeps:
http://bit.ly/18g5ift
• Best Times to Post http://bit.ly/166d0
KI

6. Why do you need to understand and
use a Social Media Aggregation Tool?
A social media aggregation tool can,
• Streamline your social media
tasks
• Save time
• Keep you organized
• Increase efficiency
• Improve effectiveness
• Decrease frustration
• Improve social media influence
• Check out this Infographic:
http://bit.ly/GOD9Sp

7. How to use a SMAT for your Social
Media Management
Select the
SMAT
Add Your
SM Apps
Create Your
Content
Publish Your Content
to Multiple SM Apps

8. Take Action Step-1: Select a SMAT
Example: Hootsuite

9. Take Action Step-2: Setup Your SMAT
(Hootsuite)
1.
2.
3.
4.
5.
Create an account
Setup Profile
Add Social Networks
Add Tabs
Add Streams

10. Take Action Step-3: Publish (Hootsuite)
• Create a message
• Select the Social
Media Apps
• Send Now or
• Schedule for Later
Attach Image or file
Scheduling
Add location
Privacy Options

11. Take Action Step-4: Bulk Schedule
(Hootsuite)
• Download the Bulk
Message Loader Excel
CSV file
• Fill it out, save
• Upload
• Select Social Media Apps
• Publish

12. Hootsuite Resources
• Hootsuite Resources http://blog.hootsuite.com/category/resources/
• Hootsuite Strategy http://blog.hootsuite.com/category/strategy/
• Hootsuite University – http://learn.hootsuite.com/
• Hootsuite Slideshare http://www.slideshare.net/hootsuite?utm_campaign
=profiletracking&utm_medium=sssite&utm_source=s
susersearch
• How to be a Hootsuite Wizard http://www.slideshare.net/jonesmancilla/hootsuite26920196?from_search=4

13. Social Media Aggregation Tools
Free Tools
• Hootsuite (F & $) –
https://hootsuite.com/
• Tweetdeck http://www.tweetdeck.com/
• Netvibes (F & $) http://www.netvibes.com/en
• Yoono http://www.yoono.com/
• Buffer (F & $) http://bufferapp.com/
• RebelMouse https://www.rebelmouse.com
/
Tools That Cost
• Engagor https://engagor.com/
• Postano http://www.postano.com/
• Argylesocial http://argylesocial.com/
• Expion http://www.expion.com/
• RavenTools http://raventools.com/
• CapZool https://www.capzool.com/

14. RESOURCES: PEOPLE, INFOGRAPHICS, BLOGS
AND ARTICLES

15. Resources: Some People to Follow
• Ian Cleary
– Twitter: @IanCleary
– Website: http://www.razorsocial.com/
• Nichole Kelly
– Twitter: @Nichole_Kelly
– Website: http://www.socialmediaexplorer.com/
• Hootsuite
– Twitter: @Hootsuite
– Website: https://hootsuite.com/

16. Resources: Infographics
• Infographics
– Rock Social Media in 30-minutes a Day:
http://bit.ly/GOD9Sp
– Data Never Sleeps: http://bit.ly/18g5ift
– Best Times to Post: http://bit.ly/166d0KI
– Most Desired Platform for Interactive
Communication: http://bit.ly/GYtSI6
– 25 Awesome Social Media Tools Your Brand
Should be Using: http://bit.ly/GYuXQ9

17. Resources: Blogs & Articles
• Blogs & Articles
– Social Media Aggregators: What & Why:
http://bit.ly/17EX8Jd
– Regular use of social media: http://bit.ly/1bSMIhz
– Is the Social Media Manager Really Dead? (And Why
You Need Employee Advocates): http://bit.ly/1fyMhcX
– 8 Social Media Tools in Beta – Q4 Report:
http://bit.ly/16cDg0w
– 21 Social Media Tool and Technology Tips that will
Make your Day: http://bit.ly/166eSTG
– 9 Tools to Improve Social Media Productivity:
http://bit.ly/GYw4zv

18. Resources: Blogs & Articles
• Blogs & Articles
– 5 social media tools to kickstart your business:
http://bit.ly/GOEMzv
– 50 Top Tools for Social Media Monitoring, Analytics, and
Management: http://bit.ly/19K7b0v
– 4 Daily Uses Of Social Media And The Tools To Help:
http://onforb.es/GYyPAI
– 10 of the Most Useful New Social Media Tools of 2013 (so
far): http://bit.ly/1btjp0J
– 24 Must-Have Social Media Marketing Tools:
http://bit.ly/1hSH0d0
– Top 25 Social Media Management Tools for 2013:
http://bit.ly/1cnb3J6

19. Resources: Blogs & Articles
• Blogs & Articles
– 69 Free Social Media Monitoring Tools [UPDATE
2013]: http://bit.ly/19KaWCV
– 10 Effective Tools to Aggregate All Your Social
Media Updates: http://bit.ly/1fyT9qF
– 15 lesser-known social media tools from 2012:
http://bit.ly/1gGuMX0
– A Unique Social Media Aggregator: Organize Your
Digital Information with Scruddle:
http://bit.ly/17EZgRn

20. REFERENCES

21. References
FriendlyConnect. (n.d.). Social media publishing
tools [Image file]. Retrieved from
http://www.friendlyconnect.com/wpcontent/uploads/Social-Media-PublishingTools.jpg
Social media. (n.d.). [Image file]. Retrieved from
http://download3.vmware.com/vmworld/2013/
socialmedia.jpg