Ims Sdp Lte Market
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Telecom Market Trends Mobile, IMS, SDP, LTE
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Ims Sdp Lte Market
- 1. 3G, 4G, LTE, IMS, IPTV, SDP and Web 2.0 Next generation network and services 2010 Telecom Master Class IMS and SDP
- 2. Big Forces PEOPLE One World Culture Technology Savy Opportunist BROADBAND Everywhere Always on Cheap DEVICE Connected Ubiquitous Fancy SERVICE Personalized Innovative On demand
- 5. 3G and IP Multimedia Subsystem (IMS) Market Evolution Overview
- 7. Going to 4G 802.11n (smart antennas) 802.11 Mesh extns. Local Area Fixed Wide Area Mobile Coverage/Mobility Metro Area Nomadic 802.16 (Fixed LOS) 802.16a/d (Fixed NLOS) 802.11b/a/g Mobile Industry Fixed Wireless Industry Data Rates (kbps) 3GPP2 GSM UMTS HSPA GPRS EDGE LTE 3GPP MOBILE BROADBAND DSL Experience Dial Up Higher Data Rate / Lower Cost per Bit 802.16e (Mobile WIMAX) 4G Air Interfaces March 22, 2010 CDMA 2000-1X HRPDA 1x EVDO 1x EVDV Rel. C 1x EVDV Rel. D
- 8. Different technologies Code division multiple access Orthogonal Frequency Division Multiplexing Time division multiple access (US)
- 9. TDMA – IS 136 (US)
- 10. TDMA - GSM
- 11. CDMA – IS 95
- 12. Different technologies Phones for Europe + US => at least dual band …
- 14. Evolution GPRS : 171kbps (real : 30 kbps) EDGE : 177kbps EDGE + GPRS = E-GPRS : 300 kbps UMTS : 384 kbps ( 1900-2000 MHz) HSPDA : 1.8Mbps LTE: 40Mbps (theory : 250 Mbps)
- 15. Towards LTE HSDPA ( High-Speed Downlink Packet Access ) : 1.8, 3.6, 7.2 and 14.4 Mbps – HSDPA+ : 42Mbps HSOPA ( High Speed OFDM Packet Access ) : 100Mb downlink, 50Mb uplink Latency could be as low as 20ms LTE
- 16. Comparison of Mobile Internet Access methods 0.144 0.144 CDMA Mobile phone CDMA2000 1xRTT >50 >100 OFDMA / MIMO / SC-FDMA ( HSOPA ) General 4G UMTS/4GSM LTE UMTS 16 16 CDMA / TDD Mobile Internet UMTS/3GSM UMTS-TDD 0.384 5.76 11.5 0.384 14.4 42 CDMA / FDD CDMA/FDD/ MIMO Mobile phone UMTS/3GSM UMTS W-CDMA HSDPA + HSUPA HSPA+ 0.9 1.9 TDMA / FDD Mobile Internet GSM EDGE Evolution 64 64 HC-SDMA / TDD / MIMO Mobile Internet iBurst 802.20 iBurst 50 50 OFDMA Mobile Internet WiBro WiBro 56.9 56.9 OFDM Mobile Internet HIPERMAN HIPERMAN 70 70 MIMO-SOFDMA Mobile Internet WiMAX 802.16e Uplink (Mbps) Downlink (Mbps) Radio Tech Primary Use Family Standard
- 17. 3GPP requirements per Service Ex: 1 st person shooter game
- 18. Comparison of latency What is Latency? 1. The time it takes for a packet to cross a network connection, from sender to receiver. 2. The period of time that a frame is held by a network device before it is forwarded. Two of the most important parameters of a communications channel are its latency, which should be low, and its bandwidth , which should be high. Latency is particularly important for a synchronous protocol where each packet must be acknowledged before the next can be transmitted. Ex- Latency for satellite connections is very high due to the distance the satellites are from earth. One-way systems typically get pings in 450ms about average and two-way systems in 850ms about average. -> ok for internet, IMS (ex:msn) but not for shooting games for instance, or VOIP (some companies have enhanced that though to provide VOIP over satellite) For IP telephony to be successful, VoIP latency target is 150ms or less
- 19. Wireless Technology Transfer Rates Average data transfer rates* WiMAX HSDPA EV-DO UMTS EDGE CDMA 1X GPRS 60 kbps 115 kbps 256 kbps 400 kbps 1.0 Mbps 4.0 Mbps 35 kbps aacPlus v2 32 kbps aacPlus 64 kbps AAC/WMA 128 kbps MP3 160 kbps LTE 802.11g 4.0 Mbps 14.4 Mbps MP3 song 11 mins 6 mins 3 mins 2 mins 38 secs 10 secs 18mins 10 secs 3 sec MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006 Encoding options effect quality and size 128kbps – 192kbps typical LTE will deliver a very useable mobile broadband experience March 22, 2010 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)
- 24. LTE Mobility Applications March 22, 2010
- 26. Migration Timeline from Circuit switching (CS – ss7) to Packet Switching (PS -IP)
- 27. IMS IP Multimedia Subsystems
- 30. UMTS Rel 7.
- 34. IMS market size Informa IMS - IMS market to Reach $4.5B by 2010 - source Informa March 06 - 39 million users will adopt IMS-based services in the fixed market, by 2011. This compares with the 188 million in the mobile sector. Key early services will include VoIP and IPTV in the fixed environment and Push over Cellular and Instant Messaging in the mobile market Source : Venture, August 2005 = 2.6B$ in 2008
- 35. Market forecast – Aug 09
- 36. IMS Market – Nov 09 update
- 38. market
- 39. RCS market
- 41. Data revenues continue to grow March 22, 2010
- 42. WW Mobile BB ARPU ($USD) March 22, 2010
- 43. Capex-Opex versus Revenues drives IMS Time Dollars Revenue Expenses Source: BT Group CTO Matt Bross SDP & IMS SDP & IMS IMS Invest to Save Invest to Grow
- 44. standards activities An open architecture for communication services Next Generation Networks I M S Enterprise Communication Mobile Web Initiative Mobility Applications Coexistence NGN Integrated service delivery plane Multimedia connectivity Adaptive platforms input input drive drive Joined April 2005 TR45.2 => Fixed and Mobile networks adopt IMS Organization for the Advancement of Structured Information Standards Telecommunications Industry Association 3 rd G Partnership Project Internet Engineering Task Force Telecommunications and Internet converged Services & Protocols for Advanced Networking European Telecommunications Standards Institute
- 48. Phased deployment of IMS
- 49. Moving to 4G
- 50. LTE and IMS
- 51. IMS and LTE September 28, 2009 Pyramid Research – May 2009 Source for Market Segment Revenue: Infonetics 09
- 53. Devices MWC – Huawei 1st triple-mode LTE modem. E398 LTE device is backwards compatible with 3G UMTS and 2G GSM technology. MWC – SamSung LTE Laptop N150 using Samsung own LTE chipset LG LTE Modem gets japanese Certification. LG already got FCC certification with 2 other LTE modem Samsung LTE dongle Available for Telia Sonera
- 54. LTE topology
- 56. Only Data Voice goes to circuit switch
- 57. Voice & Data on LTE Via IMS + VCC
- 58. IPTV and IMS The Quad Play : * fixed * mobile * internet * IPTV
- 59. Market size
- 60. IPTV in europe Note – Parks and Associates target 27M in 2011
- 61. IPTV middleware vendors (1) Global Middleware Rankings by Deployed Subscribers Source: Market Leaders Report, March 2007 Copyright © 2006 MRG, Inc. Microsoft 14 Oki 13 Kasenna 12 Tandberg 11 UIEvolution 10 Netgem 9 Minerva 8 Orca 7 Motorola 6 Siemens 5 UTStarcom 4 Alcatel-Lucent 3 Cascade 2 Thomson 1 Comany Rank
- 63. IPTV Fig. 1 System structure of IPTV
- 66. IMS integration with IPTV Caller ID
- 67. Other scenario: remote approval
- 68. M2M
- 71. M2M WIFI LAN ZigBee LAN Digital Content Management Video Surveillance PCs Smart Plugs Smoke detector & Heat sensor Motion detectors Temperature & Humidity sensor Windows/doors contactors Temperature Lights Appliances Metering Energy consumption Fire Detection Intrusion detection Storage Accounting Content Applications Identity Devices Application Infrastructure End User Doctor / Hospital Police Telecom Infrastructure Gateway Gateway Street lights management Waste collection management Public transportation management Air Quality Control City Hall Local authorities Call Center Healthcare
- 72. Cloud - SaaS
- 74. SaaS Technology Considerations Page: Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec ‘08), N=1788 Technology Considerations United States Europe Asia Robust backup/recovery capabilities 69.8% 61.0% 73.5% Robust disaster recovery capabilities 67.8% 57.6% 71.8% Software development platform & tools 51.4% 49.9% 63.5% Web Services API 49.0% 46.6% 61.7% SLA compliance data 45.5% 47.8% 59.1% SOA architecture 40.6% 42.5% 56.0% Display data on mobile devices 37.7% 46.7% 53.7% Multi-tenancy based solution 32.4% 42.1% 55.9% Support for Web 2.0 mashups 37.2% 41.4% 55.0% Update data via mobile devices 34.3% 45.1% 52.4% Appliance form factor 24.9% 41.9% 53.0%
- 75. Chart: Saugatuck Insight : In 2009, Collaboration, Mobility Management, Customer Service and Talent & Performance Management are top priority SaaS purchases. However, through 2011, Collaboration, Customer Service, Finance / Accounting and HR Benefits are the top priority SaaS solutions – reflecting a growing shift in demand over time to core business systems. Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec ‘08), N=1788 Top 3 SaaS Solutions by Company Size In 2009: Top 3 SaaS Solutions by Company Size 100-300 300-500 500-1000 1000-2500 2500-5000 >5000 Collaboration Procurement & Sourcing Collaboration Treasury & Cash Management Mobility Management Time & Labor Management Customer Service BI & CPM Customer Service Talent & Performance Mgt Talent & Performance Mgt Collaboration Mobility Management Sales Force Automation Mobility Management Collaboration ERP / Manufacturing BI & CPM Thru 2011: Top 3 SaaS Solutions by Company Size 100-300 300-500 500-1000 1000-2500 2500-5000 >5000 Collaboration Treasury & Cash Management Collaboration Collaboration Collaboration Collaboration Customer Service Collaboration Customer Service HR/Benefits Customer Service Time & Labor Management Finance/ Accounting E-Commerce Finance/ Accounting Finance/ Accounting HR/Benefits HR/Benefits
- 76. AppStore
- 78. Phone market profits Estimates say that RIM + Apple will reach 5% of Smartphone ww market in 2009 But 58% of operating profits – mainly due to wireless operators subsidies (400$ for iphone and 100-200$ for RIM)
- 81. Iphone app prices – Aug 09 Most apps between 0.99 And 2.99$ 1.5 billion downloads on the Appstore … iphone? iTouch? Ipod ? Free ?
- 82. Mobile application market 20 billion Downloads By 2014 ! 25 billion revenues By 2014 ! = = 1$ average per app download ??
- 84. Android developers & market Google Android OS now open source – SDK for developers and device handset vendors
- 85. T-mobile, android & intelligence
- 86. OVI by Nokia developers desktop Nokia Apps Store
- 87. BlackberryCool Appstore Minimum price : 2.99$ , max 999.99$ Launched May 09 - 2,000 applications available in July 09
- 90. Getjar End User Developer Beta Tester Free apps Many platforms
- 91. Qualcomm Plazza Retail multi OS/device & Mobile http://plaza.qualcomm.com/about.html
- 92. New ipaq application store aug 09
- 93. Appstore models
- 94. Smart Grid
- 96. Smart Grid ww market
- 97. Smart Grid business (B$)
- 106. Google Powermeter Example – in the US people can buy a device from a Google device partner and measure their home consumption with Google powermeter, including on your iphone or Android phone with iGoogle - http://www.theenergydetective.com/ted-5000-overview.html 200$ Google has also signed a number of partners : 8 partnership with US and Indian Utilities , incl San Diego for 1.4Million houses – 572M$ project
- 112. European Technology Platform Ex: Working Group “Operations” - http://www.smartgrids.eu/?q=node/61
Editor's Notes
- http://www.youtube.com/watch?v=sIFYPQjYhv8
- http://www.youtube.com/watch?v=sIFYPQjYhv8
- Enabling this growth is the UMTS/HSPA technology which is firmly established as the high speed advanced technology roadmap for 2.5 billion customers served by GSM operators worldwide. The GSM technology family represents 85% of the world's wireless subscribers. Operators have aggressively rolled out HSDPA in the last twelve months to serve the growing demands for advanced wireless data services. The number of operator deployments of HSDPA has increased by 200% in the last year, from 41 HSDPA networks to 127 commercial HSDPA networks today in 60 countries. Overall, there are 174 total deployments of UMTS technology in 73 countries and more than 250 commercial HSDPA devices available worldwide today. Several HSUPA networks have been initially deployed in Asia and Europe, and it is expected that most UMTS/HSDPA operators will deploy HSUPA, with a high volume of deployments occurring in 2008. With a wide variety of devices and worldwide network deployments in place, customers are pushing for speed and applications to satisfy their demand for services such as, web browsing, email, mobile payments, interactive gaming and video sharing. In fact, Informa Telecoms & Media estimates that there are nearly 135 million UMTS customers worldwide today, millions of whom are enjoying the benefits of the HSDPA enhancement, and these numbers are quickly growing.
- iBurst (or HC-SDMA , High Capacity Spatial Division Multiple Access) is a wireless broadband technology developed by ArrayComm . It optimizes the use of its bandwidth with the help of smart antennas. Kyocera is the leading manufacturer of iBurst devices.
- “ While the market for service provider VoIP equipment has dramatically slowed over the past year, the IMS equipment market is thriving, led by continued adoption of VoIP services around the world and by service providers migrating their VoIP networks to IMS. While the IMS equipment market is small at this point, 2Q09 was an incredibly strong quarter that bodes well for the rest of the year. We are expecting explosive growth in the IMS market in 2009," says Diane Myers , directing analyst for service provider Voip and IMS at Infonetics Research . IMS EQUIPMENT MARKET HIGHLIGHTS Worldwide sales of IMS equipment jumped 108% between 1Q09 and 2Q09, to $164 million While Ericsson has long led the IMS market in overall number of network deployments, Huawei, Nokia Siemens, and Alcatel-Lucent are providing serious competition Fixed-line VoIP remains the primary application deployed over IMS, with high levels of adoption in EMEA Mobility leads the way for future applications enabled by IMS networks Top applications service providers plan to implement include FMC, mobile presence, and mobile messaging
- Worldwide sales of IMS (IP multimedia subsystem) equipment, including HSS (home subscriber servers) and CSCF servers, nearly doubled in 2008 over 2007, up 94% Fixed-line VoIP remains the primary application deployed over IMS Long-term growth of IMS-based subscribers will be fueled by the availability of integrated, rich media services Rich Communication Services (RCS) will be an important catalyst that shifts the IMS market from its current fixed-line VoIP-based focus to mobile networks, with the goal of delivering integrated communications with standardized devices Unlike many other markets during the worldwide economic crisis, the IMS equipment market is expected to grow in 2009 and 2010 While IMS will never completely replace standalone VoIP networks, the IMS equipment market is expected to grow swiftly through 2013, when it will top $2.3 billion Infonetics’ IMS Deployment Tracker shows Ericsson, Alcatel-Lucent, Nokia Siemens, NEC, and Huawei leading the way with core IMS equipment
- Operators are issuing RFPs for large portions of the network, not specific elements. In order to succeed during the initial LTE network deployments we need a more complete, consolidation solution addressing more than just point products in the network. LTE will add, not ease, complexity over the next several years as operators must continue to support CS and legacy PS networks in parallel to new LTE+EPC. Consolidation of functionality on single platforms (HLR+HSS, SGSN+MME, PDN-GW+GGSN) will help keep operations costs from escalating Data consolidation across multiple generations of network elements will provide more significant savings in terms of easing provisioning, migration, etc.
- http://www.toysgadget.com/gadgets-and-toys/lte Samsung is demonstrating the world’s first Long Term Evolution (LTE) netbook PC at Mobile World Congress 2010. Samsung’s own in-house designed LTE modem chipset, Kalmia, enabled the development of a small form factor netbook with LTE capability. The Samsung netbook N150 is currently available in market with HSPA 3G communications and WiFi access and will become commercially available with LTE according to service schedule and market demand. Alongside the world’s first demonstration of the LTE netbook N150, Samsung also showcased an extensive line-up of netbook and note PCs at the show including N210, N220 and NB30.
- MME: - Mobility Management Entity MME is a control entity, which means it’s completely responsible for all the control plane operations. All the NAS signaling originates at UE and terminates in MME. MME does tracking area list management, selection of PGW/SGW and also selection of other MME during handovers. It is the first contact point for the 2G and 3G networks. MME is also responsible for SGSN selection during LTE to 2G/3G handovers. The UE is also authenticated by MME. All signaling traffic flow through MME so the same can lawfully intercepted. MME is also responsible for bearer management functions including establishment of dedicated bearers. SGW: - Serving Gateway Serving gateway terminates the interface towards EUTRAN. For each UE associated with EPS, at a given point of time, there is a single Serving GW. SGW acts a local mobility anchor for inter eNB handovers. It also acts a mobility anchor for inter 3GPP mobility. SGW is responsible for packet routeing and forwarding, buffering the downlink packets and lawful interception. As eNB is responsible for uplink packet marking, SGW is responsible for downlink packet marking. One way to do this is mark the Diffserv field is IP packet based on QCI field. If the S5/S8 interface is PMIP based then SGW acts a Mobility Anchor Gateway (MAG). All the MAG responsibilities can be assigned to SGW. It is also responsible for assigning a GRE key that can be used by PGW in downlink. For a MAG of non trusted 3GPP access SGW acts as LMA. PGW: - PDN Gateway PGW terminates SGi interface towards the PDN. PGW is responsible for all the IP packet based operations such as deep packet inspection, UE IP address allocation, Transport level packet marking in uplink and downlink, accounting etc. PGW contacts PCRF to determine the QoS for bearers. It is also responsible for UL and DL rate enforcement based on APN-AMBR. It is synonymous to GGSN of pre release 8 networks. For PMIP based S5/S8 interface PGW acts as LMA. It is responsible for assigning IP address to UE, and also GRE Key to SGW that should be used in uplink.