These are a collection of Concept/Idea Maps of the sessions I attended at the Shopper Insights in Action Conference 2013.

1. Concept/Idea Maps
For
Shopper Insights in Action Conference
What follows, in rough chronological order, are a collection of concept maps that I made of the
various sessions I attended at the Conference. Because they were done ‘on the fly’ they may not
contain verbatim translations. They are intended to convey the message and meaning of the talks,
even if the language is slightly different at times. Some sessions had multiple presenters and I
was not able to get all the names of those presenting. To those, and those people’s names I
misspelled, I apologize.
I invite you to look at all the blog posts from the MyShopper360 blog to get even a better
experience of the conference. You can also check Twitter hashtag #shopper360.
Please feel free to contact me at michael@zenstorming.com if you have any questions or
comments.

2. Jason Fox
Get Your Game On!

3. J. Walker Smith
The Future of Shopper: How Digital Changes
Everything But Not in the Way You Think

4. Panel
Building a Better Research Laboratory

5. Joel Warady
Leveraging Shopper Power With Unmatched
Social and Digital Marketing Strategies

6. Bill McGee
Opening Remarks

7. Jonah Berger
Contagious

8. Phil McGee
Game Changing Trends Impacting the World Now

9. Ilene Kettering, Ph.D.
Measuring the Shopper’s Dynamic Decision
Making Process

10. Amanda Kaleta-Kott
Connecting the Dots From
Research to Retail Innovation

11. 5 Myths of CPG Brand Loyalty - BUSTED!

12. Joe Sabia
Creating Brand Love Through Digital Storytelling

13. Andreas Weigend
Social Data Revolution

14. Panel Discussion
How Retailers and Manufacturers are Integrating
Shopper and Consumer Insights to Drive
Actionable Strategies and Solutions

15. Tim Dorgan
Anytime, Anywhere Grocery Shopping:
The Current and Future Impact of Mobile

16. Dr. Paul Zak
The Ofactor - Building Trust, Productivity and Profits