2. The Diverse World of Web Traffic
20 years of historical web traffic
• Web traffic has evolved drastically
• More traffic channels created in the past
2 years than in the previous 18
• The rise of programmatic traffic
(automated bots)
4. The average website’s web traffic
Aggressively Malicious Bots
Threatening Bots
Non-critical Bots
Actual Human Visitors
• Information theft
• Destroying/disabling services
• Email scraping
• Phishing attempts
• Potential Customers
• Potential Leads
• Data crawlers
• Click Farms
5. Users’ Current Experience with
Interactive Bot Protection Methods
• 3-4%% of users quit a process flow
immediately upon encountering
CAPTCHA
• 30-40% of users fail
1st CAPTCHA attempt
6. Web Traffic With Ellipsis Human Presence™
Aggressively Malicious Bots
Threatening Bots
Non-critical Bots
Actual Human Visitors
• Information theft
• Destroying/disabling services
• Email scraping
• Phishing attempts
• Potential Customers
• Potential Leads
→ Auto-Flagged → Blocked
→ Auto-Flagged → Blocked
→ Allowed
→ Key-Verified → Allowed
7. How It Works:
Human Presence
Proprietary Data Mapping
• Over 50 data points tracked
• Real-time behavior analysis
• Undetectable by bots
• Unnoticeable by real people
• Proprietary data algorithm
• 1 billion+ data points analyzed