1. BMW

2. • BMW (Bayerische Motoren Werke).
• Headquarters : Munich, Bavaria, Germany.
• Founded : 21-july-1917.
• Predecessors : BFW
(Bayerische Flugzeugwerke)
Introduction to BMW

3. • BMW owns and produces Mini cars and
serves as the parent company of Rolls-Royce
Motor Cars. BMW produces motorcycles
under BMW Motorrad, and plug-in electric
cars under the BMW i sub-brand.

4. Rights to
manufacture
Italian
Iso isetta
Modified
form of
motorcycle
engines
Helped to
get back on
its feet
In the year 1958

5. As the Number ONE sales and marketing
organisation, our mission is to obsessively
ensure that the needs of our global customer
are met by premium products and services, to
develop the most aspirational brands and to
create the ultimate retail and ownership
experience.
Mission

6. The Vision statement of the BMW Group is
"we will ensure that the BMW Group is the
leading provider of premium products and
premium services relating to individual
mobility”
Interpretation by BMW Uk
“To excite everyone through irresistible and
hassle free mobility”
Vision

7. Roundel logo
• The circular blue and white BMW logo
or roundel evolved from the circular Rapp
Motoren werke company logo, from which the
BMW company grew, combined with the blue
and white colours of the flag of Bavaria.
Logo’s

8. Audio logo
• BMW replaced the 'double-gong' sound used
in TV and Radio advertising campaigns since
1998.
• The new sound is developed to represent the
future identity of BMW, was "introduced by a
rising, resonant sound and underscored by
two distinctive bass tones that form the sound
logo's melodic and rhythmic basis. New BMW
Sound Logo - Old vs. New
Logo’s

9. • Brazil
• Canada
• China
• Egypt
• India
• Japan
• Mexico
• South Africa
• United states
Overseas Subsidiaries

10. strategic
investor, 46.7
institutional
investor, 39.7
other investors,
13.6
Share Holders Structure

11. INTERNET
USAGE in Automotive World
•Selling and Purchasing
•Communication
•Feedback
•Information
•Advertisement
•CONNECTED DRIVE
•Maps
•Marketing

12. INTERNET
BEFORE AND AFTER
BMW

13. BMW – BEFORE INTERNET
marketing techniques
•1923- The first ever motorcycle sale through
exhibition in Berlin.
•Go win it in the mountains.
•1956- BMW 507 work carried out by hand, designed
to meet each buyers wishes.
•Just short of victory
•1960- The four seat family car.
•Launched at Frankfurt Motor Show
•1973- Global sales expansion.

17. BMW- AFTER INTERNET
• www.bmw.com main official website
– National websites
– BMW Group
• Company
• Responsibility
• Innovations
• Brands and Services
• Careers
• Investor Relations

18. – Configure your BMW
– Request a brochure or a catalogue
– Locating a dealer
– Corporate / Direct sales
– BMW Lifestyle eShop
– BMW Financial Services
• financing and leasing, insurance, asset management,
dealer financing and company car pools.
– Used Automobiles

19. BMW Online Films
• The Hire
– Eight short films in 2001
• BMW saw their 2001 sales numbers go up 12% from
the previous year.
– 11 million times in four months.
– 2 million people registered with the website
• Free DVD for customers who visited certain BMW
dealerships.
– BMW ran out of DVDs.

20. • The series was viewed over 100 million times in four
years .
– changed the way products were advertised.
– BMW stopped distribution of The Hire on DVD
– The series was abandoned
• "BMW Audio-books" in 2006
• New short film series “Hammer and Coop”

21. BMW online GAMES
• BMW M3 Challenge is a BMW M3 car racing game.
• The user plays online games by using virtual bmw
cars.
• Creates awareness
• Mid-game advertisements
• Strong and positive brand image

22. E-MARKETING
– Search Engine Marketing
– Online PR
– Connected Drive
– Online Television (BMW TV)
– Original BMW accessories
– Spring and Summer accessories
– Email & Social Networks
– Special Events Webcasts
– E-magazines & Newsletters
– Online Ads

23. BMW CONNECTED DRIVE
• Services & Apps from BMW Connected Drive connect with
everything important.
• BMW Connected Drive Driver Assistance offer greater
comfort – so you can focus on the essentials.
• It also gives the choice: travel guide, entertainer or guardian
angel
– you decide who your travelling companion should be.

24. PRODUCT LEADERSHIP

25. YEAR FOUR WHEELERS MOTORCYCLES
2006 1,366,838
2010 1,481,253 112,271
Production

27. Year BMW MINI Rolls-Royce Motorcycle
2005 1,122,308 200,119 692 92,013
2006 1,179,317 186,674 847 103,759
2007 1,302,774 237,700 1,029 104,396
2008 1,203,482 235,019 1,417 118,452
2009 1,043,829 213,670 918 93,243
2010 1,236,989 241,043 3,221 112,271
2011 1,440,315 294,120 3,725 118,865
2012 1,547,057 311,490 3,279 125,284
2013 1,699,835 303,177 3,354 112,555
Annual Production

28. Year BMW MINI Rolls-Royce Motorcycle
2005 1,126,768 200,428 797 97,474
2006 1,185,088 188,077 805 100,064
2007 1,276,793 222,875 1,010 102,467
2008 1,202,239 232,425 1,212 115,196
2009 1,068,770 216,538 1,002 100,358
2010 1,224,280 234,175 2,711 110,113
2011 1,380,384 285,060 3,538 113,572
2012 1,540,085 301,525 3,575 117,109
2013 1,655,138 305,030 3,630 115,215
2014 1,811,719 302,183 4,063 123,495
Sales

29. What we offer
1. Motorcycles
• BMW Motorrad
• First successful motorcycle was the "R32" in
1923
• 1982- K Series

30. 2015 BMW R1200RT R32 MOTORCYCLE

31. 1. Automobiles- these include:
a) New Class
• line of compact sedans and coupes starting
with the 1962 1500 and continuing through
the last 2002s in 1977.

32. Bringing the change

33. b) CurrentModels

34. c) M Models
• "M" (for Motorsport)
• facilitate BMW’s racing program
• supplement BMW's vehicles portfolio

35. • usually a 3 digit number is followed by 1 or 2 letters.
• The system of letters can be used in combination, and is as follows:
• A = automatic transmission
• C = coupé, last used on the BMW E46 and the BMW E63 (dropped after 2005
model year)
• c = cabriolet
• d = diesel
• e = eta (efficient economy, from the Greek letter 'η')
• g = compressed natural gas/CNG
• h = hydrogen
• i = fuel-injected
• L = long wheelbase
• M = Motorsport
• s = sport, also means "2 dr" on E36 model
• sDrive = rear-wheel drive
• T = touring (wagon/estate)
• Ti = hatchback for the BMW 3 Series hatchback
• x / xDrive = BMW xDrive all-wheel drive
BMW Nomenclature

36. Marketing Mix
•4P’s
1. Product: provides the useful requirements required
by the customer
2. Price:

37. 3. Placement: BMW use superior market
dealerships. They have 4 car manufacturing
plants in UK.
Manufacturer Dealers Consumers
4. Promotion: BMW has used the same ad
company since 1972, i.e., WCRS

38. 4 C’S
1. Customer Solution: tries hard to find out what
their customer needs
2. Customer Cost: different retailers sell their cars
in different countries at different prices based
on the acceptable customer cost.
3. Convenience: online test drive appointment
system.
4. Communication: 24 hour hotline number

40. COMPETITIVE LANDSCAPE

41. DIRECT COMPETITORS

42. CAR SOLD

43. EMPLOYEES

44. NET SALES

45. CARS SOLD WORLDWIDE

46. • BMW has been engaged in motorsport activities
since the dawn of the first BMW motorcycle in
1923.
Motorsport sponsoring
• Formula BMW – A Junior
racing Formula category.
• Kumho BMW Championship – A BMW-exclusive
championship run in the United Kingdom.
Formula One – F1
• BMW has a long and successful history in touring
Motorsports

47. PORTERS 5 FORCES