This document discusses how to become more "referable" as a B2B marketer in order to gain referrals without directly asking clients. It suggests focusing on reliability, responsiveness, regular communication, providing examples of work, optimizing content, personalizing content, and prioritizing quality over quantity. These actions build trust with clients and make the marketer preferable, which can lead to referrals.

1. Are you referable?
Secret for more referrals? Be Referable!p
USA
4201 Coplin Drive
Sterling Heights
MI 48310, USA
SINGAPORE
66, Tannery Lane
#01-04
Singapore – 347805
INDIA
3 Cube Towers
Whitefields, HITEC City
Hyderabad – 500081
For more information, contact Alpesh Kumar - Head Marketing at movingDneedle.
(alpesh.kumar@movingdneedle.com)
www.movingdneedle.com
b2b sales lead generation
Referral without asking your client is the
greatest reward that any b2b marketer
could achieve more than money.
Agenda
That
Makes
You
Preferable?
Reliability
Does your client trust you?
Responsiveness
How do you respond to your client?
Regularly or certain interval of time?
Reliability
Does your client trust you?
Communication
How often you communicate with
your client frequently?
Examples of your work
Giving examples of your work makes
customer understand your services
more in detail
Optimize Content
Do you optimize your email?
Personalization
Do you personalize your content?
Quality
Which is better? Providing quality or
quantity?
Impact of your business process and your techniques makes you more
preferable by your clients:
Ÿ A better service to the customer, owing a word and fulfilling accordingly
makes customer to trust you.
Ÿ Communication increases your network among clients. Content,
personalization of emails, optimizing your process makes you “pReferable”.
Being known
and being
preferable is
the first
quality of a
b2b marketer.