How You Can Fight Bias with Content Strategy
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The document discusses how content strategy can be used to fight cognitive biases. It explains that cognitive biases are mental shortcuts that sometimes help but can also hurt us. It then provides examples of common cognitive biases like confirmation bias and survivorship bias. The document advocates designing content and interfaces in a way that accounts for how people make decisions and leverages cognitive biases for good, such as using blind resumes to reduce bias in hiring. It also discusses how content can be made more fluent and framed to influence decisions in an unbiased manner.
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How You Can Fight Bias with Content Strategy
- 1. How You Can Fight Bias with Content Strategy Using Mental Shortcuts for Good Instead of Evil
- 2. #fightbias
- 3. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com David Dylan Thomas Principal, Content Strategy Think Company
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- 7. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com What is cognitive bias?
- 8. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com A series of shortcuts our minds take that often help, but sometimes hurt.
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- 13. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Survivorship Bias
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- 15. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Confirmation Bias
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- 17. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com These biases are extremely difficult to combat You may not know you have them (bias blind spot) 90% of cognition happens below the conscious level Even if you do know, you do it anyway!
- 18. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Choice architecture: or why you need to know about cognitive bias
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- 20. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Think about what decisions your user needs to make
- 21. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Then think about how people make decisions
- 22. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com There are content and design choices we can make that help keep harmful cognitive biases in check (or leverage them for good).
- 23. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Blind Résumés
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- 26. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Content Strategy: Signal vs. Noise Signal Qualifications Experience Noise Gender Race
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- 28. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Cognitive Fluency
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- 34. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Which of these would you rather fill out?
- 35. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Which of the following is true? There are 53 African nations in the United Nations There are 55 African nations in the United Nations
- 36. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com “An apple a day keeps the doctor away”
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- 38. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Whom do you trust?
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- 42. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com How Amazon fights primacy
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- 44. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com How to fight the bandwagon effect
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- 49. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Should this person drive this car?
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- 52. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Dark patterns?
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- 56. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com If you are willing to disclose to your user why you have designed the way you have, maybe it’s not a dark pattern?
- 57. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com What about our own cognitive biases?
- 58. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Confirmation Bias
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- 60. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com 2 4 6 ?
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- 64. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Deformation Professionnelle
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- 67. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Our jobs are harder than we think
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- 74. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com We must rapidly begin the shift from a ‘thing-oriented’ society to a ‘person-oriented’ society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered.
- 75. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com We must rapidly begin the shift from a ‘thing-oriented’ society to a ‘person-oriented’ society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered. Dr. Martin Luther King, Jr.
- 76. #fightbias @movie_pundit www.daviddylanthomas.com#fightbias @movie_pundit www.daviddylanthomas.com Thank You