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JULHO2016
ReportT I M E T O S H A R E
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
lions
entertainment
innovation
health
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
liberté
fraternité
creativité
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
Estamos no meio de uma revolução.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T SC A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
tecnologia
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
liberté
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
technology is the new black.
S a m s u n g + V i c e l a n d “ V i r t u a l R e a l i t y S t o r y t e l l i n g "
ReportT I M E T O S H A R E
Realidade virtual é a nova realidade.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
Realidade virtual é a nova realidade. Oi?
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
Não confunda tecnologia com inovação.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
Tecnologia é simplesmente
sobre inventividade, mas
inovação é sobre a habilidade
de criar a mudança e
solucionar necessidades.
E x c e d r i n “ T h e M i g r a i n e E x p e r i e n c e "
ReportT I M E T O S H A R E
Ideias baseadas em dados são essenciais.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
O N G C r i o l a “ E s p e l h o s d o R a c i s m o "
ReportT I M E T O S H A R E
fraternité
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
o outro
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
Empatia é o novo insight.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
C o u n t e r s “ B a b y S t r o l l e r T e s t D r i v e "
D E T R A N S A Ç Õ E S
P A R A
T R A N S F O R M A Ç Õ E S
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
insight
B A N K I - M O O N
ReportT I M E T O S H A R E
Propósito é o novo P.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
B L A K E M I C O S K Y E
T O M S “ 1 0 y e a r s "
ReportT I M E T O S H A R E
Criatividade vem com diversidade.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
M A D O N N A B A D G E R
ReportT I M E T O S H A R E
For over three decades, women have earned
more than 50% of college degrees in much
of the developed world.
Yet a significant gender gap in leadership roles
across all territories remains. Of 200 countries,
only 17 are led by women and not one has more
than 11% of its top companies run by women.
Although women make around 80% purchasing
decisions in the world, 91% of women feel like
advertisers don’t understand them.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
S i s h e i d o “ H i g h S c h o o l G i r l "
A N Z “ E q u a l F u t u r e "
ReportT I M E T O S H A R E
creativité
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
ideias de exceção
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
ReportT I M E T O S H A R E
Busque a
arrebatadora simplicidade
das ideias.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
M A R C E L L O S E R P A L I O N O F S T . M A R K
P i n k R i b b o n G e r m a n y “ C h e c k i t b e f o r e i t ’ s R e m o v e d "
M A C M A " M a n b o o b s "
ReportT I M E T O S H A R E
Lute contra a tirania do medíocre.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
B E R L I N C R E A T I V E L E A D E R S H I P S C H O O L
I n a u g u r a ç ã o c o m i n f o r m a ç ã o .V o l v o T r u c k s “ L o o k w h o ’ s d r i v i n g "
ReportT I M E T O S H A R E
80% é ideia. E 80% é execução.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
L o t e r i a s d e l E s t a d o " J u s t i n o "
E x t r a G u m “ G i v e E x t r a , G e t E x t r a "
ReportT I M E T O S H A R E
Todos podem liderar. Todos podem criar.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
J O H N H E G A R T Y
S E J A
R A D I C A L M E N T E
R E L E V A N T E
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
insight
C O O P “ T h e O r g a n i c E f f e c t "
R E I “ O p t O u t s i d e "
ReportT I M E T O S H A R E
Tecnologia cria as oportunidades.
Mas é a criatividade que cria valor.
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
A r t I n s t i t u t e C h i c a g o ” V a n G o g h ’ s B e d r o o m "
P H I L I P S R E S P I R O N I C S S I M P L Y G O M I N I
P h i l i p s “ B r e a t h l e s s C h o i r "
ReportT I M E T O S H A R E
liberté
fraternité
creativité
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
Vivez la révolution!
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
JULHO2016
ReportT I M E T O S H A R E
C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S

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Matriz Cannes Lions 2016 Report

  • 1. JULHO2016 ReportT I M E T O S H A R E C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 2. ReportT I M E T O S H A R E lions entertainment innovation health C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 3. ReportT I M E T O S H A R E liberté fraternité creativité C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 4. Estamos no meio de uma revolução. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T SC A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 5. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 6. ReportT I M E T O S H A R E tecnologia C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 7. ReportT I M E T O S H A R E liberté C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 8.
  • 9. technology is the new black.
  • 10.
  • 11. S a m s u n g + V i c e l a n d “ V i r t u a l R e a l i t y S t o r y t e l l i n g "
  • 12.
  • 13. ReportT I M E T O S H A R E Realidade virtual é a nova realidade. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 14. ReportT I M E T O S H A R E Realidade virtual é a nova realidade. Oi? C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 15.
  • 16. ReportT I M E T O S H A R E Não confunda tecnologia com inovação. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 17. ReportT I M E T O S H A R E C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S Tecnologia é simplesmente sobre inventividade, mas inovação é sobre a habilidade de criar a mudança e solucionar necessidades.
  • 18. E x c e d r i n “ T h e M i g r a i n e E x p e r i e n c e "
  • 19. ReportT I M E T O S H A R E Ideias baseadas em dados são essenciais. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 20. O N G C r i o l a “ E s p e l h o s d o R a c i s m o "
  • 21. ReportT I M E T O S H A R E fraternité C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 22. ReportT I M E T O S H A R E o outro C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 23.
  • 24. ReportT I M E T O S H A R E Empatia é o novo insight. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 25. C o u n t e r s “ B a b y S t r o l l e r T e s t D r i v e "
  • 26. D E T R A N S A Ç Õ E S P A R A T R A N S F O R M A Ç Õ E S C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S insight
  • 27. B A N K I - M O O N
  • 28.
  • 29. ReportT I M E T O S H A R E Propósito é o novo P. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 30. B L A K E M I C O S K Y E
  • 31.
  • 32. T O M S “ 1 0 y e a r s "
  • 33. ReportT I M E T O S H A R E Criatividade vem com diversidade. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 34. M A D O N N A B A D G E R
  • 35. ReportT I M E T O S H A R E For over three decades, women have earned more than 50% of college degrees in much of the developed world. Yet a significant gender gap in leadership roles across all territories remains. Of 200 countries, only 17 are led by women and not one has more than 11% of its top companies run by women. Although women make around 80% purchasing decisions in the world, 91% of women feel like advertisers don’t understand them. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 36. S i s h e i d o “ H i g h S c h o o l G i r l "
  • 37. A N Z “ E q u a l F u t u r e "
  • 38. ReportT I M E T O S H A R E creativité C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 39. ReportT I M E T O S H A R E ideias de exceção C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 40.
  • 41. ReportT I M E T O S H A R E Busque a arrebatadora simplicidade das ideias. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S M A R C E L L O S E R P A L I O N O F S T . M A R K
  • 42. P i n k R i b b o n G e r m a n y “ C h e c k i t b e f o r e i t ’ s R e m o v e d "
  • 43. M A C M A " M a n b o o b s "
  • 44. ReportT I M E T O S H A R E Lute contra a tirania do medíocre. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S B E R L I N C R E A T I V E L E A D E R S H I P S C H O O L
  • 45. I n a u g u r a ç ã o c o m i n f o r m a ç ã o .V o l v o T r u c k s “ L o o k w h o ’ s d r i v i n g "
  • 46. ReportT I M E T O S H A R E 80% é ideia. E 80% é execução. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 47. L o t e r i a s d e l E s t a d o " J u s t i n o "
  • 48. E x t r a G u m “ G i v e E x t r a , G e t E x t r a "
  • 49. ReportT I M E T O S H A R E Todos podem liderar. Todos podem criar. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S J O H N H E G A R T Y
  • 50. S E J A R A D I C A L M E N T E R E L E V A N T E C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S insight
  • 51. C O O P “ T h e O r g a n i c E f f e c t "
  • 52. R E I “ O p t O u t s i d e "
  • 53. ReportT I M E T O S H A R E Tecnologia cria as oportunidades. Mas é a criatividade que cria valor. C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 54.
  • 55.
  • 56. A r t I n s t i t u t e C h i c a g o ” V a n G o g h ’ s B e d r o o m "
  • 57. P H I L I P S R E S P I R O N I C S S I M P L Y G O M I N I
  • 58. P h i l i p s “ B r e a t h l e s s C h o i r "
  • 59. ReportT I M E T O S H A R E liberté fraternité creativité C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 60. Vivez la révolution! C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S
  • 61. JULHO2016 ReportT I M E T O S H A R E C A N N E S L I O N S 2 0 1 6 H I G H L I G H T S