A profile of Thinktwice Communications, a consultancy specializing in employee communications and social media planning.

1. September 2014

2. Communication is a basic human
function, so it should be easy...
... but it's actually hard to do well.
And the game keeps on changing.

4. Yesterday Today Tomorrow
Leader Manager Peer
Email Intranet Mobile
Push Pull Share
Memo Video Trans-media
Group Community Individual
Corporate Authentic Relevant
Create Collaborate Curate

5. It's time for new thinking
A Communication Manifesto
LISTEN
THINK
TALK/WRITE
DISCUSS
RESPOND
MEASURE
REPEAT

6. Communication manifesto - Part II
So what's new about the manifesto?
• Focus on listening before you talk (or write or post)
• Figure out why you want to communicate
• Seek to engage and inspire, not just to inform

7. Who says your
communication can't
have spark and
energy?

8. So why thinktwice? Here's a snapshot of
credentials...
• Experienced, but not outdated
• Track record of impact,
creativity
• Expertise in critical disciplines:
social media, internal &
branding
• Wide range of roles: corporate,
agency, consulting, politics...
• Able to blend strategy, planning,
content & execution
• Executive level, global
experience with Fortune 500
companies
• Flexible, user-friendly consulting
• “Best of” virtual team approach
• Solid track record (5+ years)
IDEAS - PLANS - CONTENT - EXECUTION - COACHING

9. Intranet
Planning
Employee
research,
audits
Internal
Branding
Message
Development
Leadership
Outreach,
Coaching
Internal
Communicatio
n Roadmaps
Employee
Engagement
Communicatio
n Training
Social Media
Planning
Program
Launches

10. Snapshot of credentials
CLIENTS
OTHER HIGHLIGHTS
CORPORATE
• COMMUNICATIONS & RESEARCH FOR TRADE
ASSOCIATION
• PRESS SECRETARY FOR ONTARIO CABINET MINISTERS
• SENIOR GOVERNMENT REP ON TORONTO BIDS FOR
OLYMPICS & WORLD FAIR
• SPEECHWRITER FOR C-SUITE OF LEADING GLOBAL BANK

11. Notable achievements
Co-founded and managed a specialized consulting
agency - Insidedge - that has worked with a range
of Fortune 500 clients, generated millions in
revenue and won recognition and industry awards.
INITIATIVE
Led strategic planning for core team at Dell
Inc that created and executed the company's
widely recognized, award-winning social
media program - including Direct2Dell and
IdeaStorm.
INNOVATION
Developed and implemented internal communication
program for global leader in information storage.
Overhaul included dynamic new intranet, executive
blog platform and internal branding roadmap.
IMPACT

12. Communication is a competition for attention and relevance.
So make it count.

13. MOBILE 512-897-7359
WEB www.thinktwicecommunications.com
BLOG Public Relations Rogue (Wordpress)
SOCIAL Twitter: @mountainmagic
BIO LinkedIn: Bernie Charland
CHAT Skype: mountainmagic500
EMAIL bernie@thinktwicecommunications.com
MAIL 9102 Weeping Willow Ct.
Highlands Ranch, CO
80130