This analysis of the successes and failures of the Tippecanoe Arts and Cultural District from its official designation in 2009 to 2013, was completed as a semester-long project for the Local Arts Policy and Cultural Districts masters course at Indiana Univerisity. Credit Jennifer Wcisel and Tom Bunting.

2. TIPPECANOE
ARTS
&
CULTURAL
DISTRICT
§ Located
in
Lafayette/West
Lafayette,
Indiana
§ Governed
by
the
Tippecanoe
Arts
Federation
and
City
of
Lafayette
Economic
Development
Department
§ A
non-­‐profit
arts
facilitating
and
advocacy
organization
with
the
mission
to
“grow
the
arts”
in
the
three
strategic
areas
of
engagement,
education,
and
sustainability
§ Local
Designation:
March
14,
1978
as
the
Tippecanoe
Arts
Federation
§ Statewide
Designation:
December
2009
through
the
Indiana
State
Arts
Commission
§ Indiana
formalized
the
process
of
designating
cultural
districts
in
2008.
The
program
is
led
by
the
Indiana
Arts
Commission
and
includes
opportunities
for
marketing
and
promotion,
increased
tourist
visibility,
access
to
research
and
development,
assistance
with
strategic
planning,
and
a
network
of
partnerships
with
other
district
and
state
agencies.
The
Tippecanoe
Arts
and
Cultural
District
hosted
the
official
public
launch
of
the
program
on
Saturday,
June
19,
2010
during
the
community’s
largest
summer
festival

3. TIPPECANOE
ARTS
&
CULTURAL
DISTRICT
Chauncey
Village
Wabash
Riverfront
Arts
&
Market
Key:

4.
§ Closest
area
to
Purdue
University
§ Chauncey
Village
Walkway
§ Morton
Community
Center
§ Wabash
Heritage
Trail
§ Riverside
Skating
Rink
§ Pedestrian
Bridge
§ Imagination
Station
§ Wabash
Landing
Movie
Theater
§ Public
Spaces:
plazas
and
parks
§ Long
Center
for
the
Performing
Arts
§ Art
Museum
of
Greater
Lafayette
§ Civic
Theater
of
Greater
Lafayette
§ Farmer’s
Market
§ Lafayette
Brewing
Company
§ Lafayette
Theater

6. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
White
African
American
Na;ve
American
Asian
Some
other
race
Two
or
more
races
Hispanic
or
La;no
of
any
race
LafayeFe
West
LafayeFe
LafayeFe
CSA
Source:
2010
United
Census
and
2011
ACS
5-­‐year
estimates
The
LafayeFe-­‐Frankfurt
Combined
Sta;s;cal
Area
(CSA)
includes
the
coun;es
of
Tippecanoe,
Clinton,
Carroll,
and
Benton
DEMOGRAPHICS

7. GOALS
§ The
Tippecanoe
Arts
&
Cultural
District
has
done
extensive
strategic
planning
§ TAF
Strategic
Plan
2011-­‐2016
§ WolfBrown
“Cultural
Plan
for
Lafayette-­‐West
Lafayette
§ Next
Generation
“Making
Lafayette
and
Community
of
Choice”
§ Primary
Goals
§ Expand
the
audience
in
18-­‐34
year
old
demographic
§ Create
a
foundation
for
life-­‐long
arts
participation
and
improve
young
adults
appreciation
for
the
arts
§ Explore
the
feasibility
of
a
flagship
cultural
building
§ Attract
and
retain
young,
creative
professionals
§ Create
a
tool
to
measure
current
arts
audiences,
event
attendance,
and
arts
organization
participation
“Placemaking
is
all
about
activating
public
spaces
to
make
them
a
destination,
a
place
people
want
to
be.”
–Dennis
Carson,
Director
of
City
of
Lafayette
Economic
Development

8. PROBLEMS
MAINTAINING
YOUNG
CREATIVE
WORKERS
§ Lack
of
diversity
and
a
perception
of
not
fitting
in
§ “I
wish
the
region
would
become
more
diverse
and
integrated.
You
see
a
lot
of
diversity
around
campus,
but
much
less
out
in
the
town.”
–Student
Resident,
West
Lafayette
§ Conservative
values
§ International
student
population
§ Career
ceiling
which
limits
professional
advancement
§ Baby
Boomers
delaying
retirement
§ Lack
of
employer
diversity
§ The
area
does
not
provide
sufficient
job
opportunities
to
Purdue
University
graduates
§ Location
before
jobs
§ “I’ve
been
told
by
many
of
my
peers
that
they
are
looking
for
a
location
first
and
then
a
job.
In
other
words,
they
are
looking
for
areas
to
plant
roots
where
they
enjoy
the
surroundings
and
the
people.”
–Tetia
Lee,
Executive
Director,
Tippecanoe
Arts
Federation
Half
of
all
Next
Generation
survey
respondents
under
40
years
old
plan
to
leave
in
the
next
four
years.

9. Degree
Percentage
of
all
degrees
Agriculture
9.55%
Education
2.8%
Engineering
21.85%
Health
and
Human
Sciences
15.14%
Liberal
Arts
13.42%
Management
11.45%
Pharmacy
2.18%
Science
10.27%
Technology
11.99%
Veterinary
Medicine
1.43%
Total
degrees
conferred
9.603
PROBLEMS
MAINTAINING
YOUNG
CREATIVE
WORKERS
Degrees
conferred
by
Purdue
University
for
the
2011-­‐2012
academic
year
Source:
Purdue
University
Data
Digest

10. Industry
Lafayette
%
West
Lafayette
%
Agriculture,
forestry,
fishing
and
hunting,
and
mining
116
0.3%
69
0.5%
Construction
1657
4.9%
109
0.8%
Manufacturing
5548
16.4%
809
6.1%
Wholesale
trade
599
1.8%
113
0.8%
Retail
trade
4367
12.9%
1377
10.3%
Transportation
and
warehousing,
and
utilities
950
2.8%
69
0.5%
Information
487
1.4%
156
1.2%
Finance
and
insurance,
real
estate,
and
rental
and
leasing
1746
5.2%
537
4%
Professional,
scientific,
management,
administrative,
and
waste
management
services
2396
7.1%
961
7.2%
Educational
services,
health
care,
and
social
assistance
9768
28.9%
961
7.2%
Arts,
entertainment,
recreation,
accommodation,
and
food
services
4074
12.1%
1693
12.7%
Other
public
services
besides
public
administration
1480
4.4%
320
2.4%
Public
administration
561
1.7%
182
1.4%
Distribution
of
workers
among
Lafayette-­‐West
Lafayette
industries
Source:
2010
US
Census

11. Comparable
college
towns
in
the
Midwest
Total
population
%
of
population
18-­‐34
Lafayette/West
Lafayette,
IN
96,540
38.4%
Bloomington,
IN
81,963
58.3%
Columbia,
MO
113,225
44.7%
Champaign,
IL
82,517
45.2%
Kalamazoo,
MI
75,092
42.1%
Population
distribution
in
college
towns
comparable
to
Lafayette/West
Lafayette
Source:
ACS
1-­‐year
estimates
MAKING
COMPARISONS

12. GOALS
&
INDICATORS
District
Goals
Indicator
Type
Indicators
Expand
the
audience
in
18-­‐34
year
old
demographic
Community
Population
change
in
the
residents
between
the
ages
of
18
and
34
within
the
cultural
district
Attract
and
retain
young,
creative
professionals
Create
a
foundation
for
life-­‐long
arts
participation
and
improve
young
adults
appreciation
for
the
arts
Cultural
Changes
in
the
rate
of
participation
among
audience
members
aged
18-­‐34
Create
a
tool
to
measure
current
arts
audiences,
event
attendance,
and
arts
organization
participation
Explore
the
feasibility
of
a
flagship
cultural
building
Economic
Educational
attainment;
median
household
income;
population
increase

13. CENSUS
TRACTS
The
tracts
used
for
collecting
data
starting
in
2010
are
outlined
in
blue:
45,
55,
111,
and
4

14. 2009
2010
2011
Total
Population
17,070
17,610
19,191
18-­‐34
year
old
population
14,028
13,833
14,104
Percentage
of
18-­‐34
year
olds
82.18%
78.55%
73.49%
Tippecanoe
Arts
&
Cultural
District
Population
Source:
ACS
5-­‐year
estimates
COMMUNITY
INDICATOR
§ Between
2009
and
2010
the
census
tracts
were
redrawn
§ While
district
numbers
show
a
healthy
percentage
of
18-­‐34
year
olds,
Tippecanoe
County
numbers
provide
further
insight
§ In
2012,
the
population
of
18-­‐34
year
olds
in
the
county
was
only
39.1%
§ Cultural
District
data
is
inflated
by
the
student
population
§ Tract
55
(2011):
94.89%
18-­‐34
§ This
is
in
the
Chauncey
Village
area
which
neighbors
Purdue
University
and
contains
a
high
student
population
§ As
a
percentage
of
the
total
population,
the
18-­‐34
year
old
demographic
is
decreasing
in
the
district
and
remaining
the
same
throughout
Tippecanoe
County.

15. ARTS
ORGANIZATIONS
Visual
Art
Galleries:
• Art
Museum
of
Greater
Lafayette
• Artists’
Own
Gallery
• Doll
Museum
• Kaldahl
Art
Gallery
Performing
Arts
Centers:
• Civic
Theatre
of
Greater
Lafayette
• Lafayette
Theatre
• Long
Center
for
the
Performing
Arts
• Lafayette
Symphony
Orchestra
Other
Cultural
Centers:
• Wells
Community
Cultural
Center
CULTURAL
INDICATOR

16. 0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2006-­‐2007
2007-­‐2008
2008-­‐2009
2009-­‐2010
2010-­‐2011
2011-­‐2012
2012-­‐2013
2013-­‐now
Number
Year
Data
collected
from
organiza5ons
in
the
Tippecanoe
Cultural
District
Number
of
Visitors
and
Tickets
Sales
from
2006-­‐2013
Art
Museum
of
Greater
LafayeFe-­‐
Number
of
Visitors
Wells
Community
Cultural
Center
-­‐
Number
of
Visitors
Civic
Theater
of
Great
LaffayeFe
-­‐
Ticket
Sales

17. Notes
• The
chart
cannot
be
a
clear
indicator
of
the
change
in
arts
par;cipa;on
without
accoun;ng
for
price
segmenta;on,
amount
of
programming,
and
other
ins;tu;onal
influences.
Data
Collected
from
“Return
of
organiza5on
exempt
from
income
tax."
n.d.
Guide
Start.
12
Nov
2013.
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2009-­‐2010
2010-­‐2011
2011-­‐2012
Tickets
Sales
Revenue
Year
Ticket
Sales
Revenue
from
FY2009-­‐2012
LafayeFe
Symphny
Long
Center
Civic
Theatre

18. LIMITATIONS
§ Organizations
are
not
keeping
track
of
data,
either
in
the
form
of
ticket
sales
or
number
of
visitors
§ Organizations
cited
lack
of
staff
or
the
inability
to
easily
track
data
as
the
cause
§ Organizations
had
different
opinions
on
the
effects
of
the
cultural
district
on
their
amount
of
visitors
§ Without
this
type
of
concrete
data,
the
cultural
district
will
not
be
able
to
evaluate
the
success
of
the
district

19. ECONOMIC
INDICATORS
§ The
LafayeNe-­‐Frankfurt
Combined
Sta5s5cal
Area
was
used
because
it
gives
the
best
indicator
of
the
predicted
market
for
a
large
cultural
facility.
§ Based
on
Set
in
Stone,
a
University
of
Chicago
study
on
cultural
facility
development,
the
following
indicators
relate
strongly
to
successful
projects:
§ Median
household
income
§ Educa5onal
aNainment
§ Popula5on
change
The
Art
Museum
of
Greater
Lafayette
Long
Center
for
the
Performing
Arts

20. MEDIAN
HOUSEHOLD
INCOME
41,608
40,577
42,872
43,881
38,000
39,000
40,000
41,000
42,000
43,000
44,000
45,000
2009
2010
2011
2012
Income
in
Dollars
Year
Source:
ACS
1-­‐year
estimates
Median
household
income
in
the
United
States
in
2o11:
$52,762
Median
household
income
in
the
State
of
Indiana
in
2011:
$48,393
*values
are
controlled
for
inflation
§ According
to
Set
in
Stone,
the
median
household
income
of
communities
that
invested
in
cultural
facility
projects
between
1994
and
2008
averaged
$55,007.
Median
Household
income
in
Lafayette-­‐Frankfurt
Combined
Statistical
Area
(CSA)

21. EDUCATIONAL
ATTAINMENT
0%
5%
10%
15%
20%
25%
30%
35%
2009
2010
2011
2012
Percentage
of
Total
Popula5on
Year
Indiana
Baseline
US
Baseline
LafayeFe
CSA
Percentage
of
people
aged
25+
with
a
Bachelor’s
Degree
or
higher
for
the
Lafayette-­‐Frankfurt
Combined
Statistical
Area
Source:
ACS
1-­‐year
estimates
§ Set
in
Stone
reports
that
“education
is
perhaps
the
best
indicator
of
arts
participation
according
to
literature
on
the
demand
for
the
arts.”

22. POPULATION
CHANGE
224000
226000
228000
230000
232000
234000
236000
238000
240000
242000
2009
2010
2011
2012
Popula5on
Year
Total
Population
Change
in
the
Lafayette-­‐Frankfurt
Combined
Statistical
Area
Source:
ACS
1-­‐year
estimates
Rate
of
change
for
the
Lafayette
Combine
Statistical
Area
between
2011
and
2012:
0.22%
Rate
of
change
in
total
population
for
Indiana
from
April
1,
2010
to
July
1,
2012:
0.08%
Rate
of
change
in
total
population
for
the
United
States:
1.7%
§ As
reported
Set
in
Stone,
the
rate
of
population
change
in
communities
that
invested
in
cultural
facility
projects
was
0.08%.
The
Lafayette-­‐Frankfurt
CSA
reports
a
higher
rate
of
change
at
0.22%

23. ECONOMIC
INDICATOR
CONCLUSIONS
§ All
three
of
these
indicators
must
be
analyzed
as
a
whole
in
order
to
determine
if
a
community
should
consider
embarking
on
a
cultural
facility
project.
§ Educational
attainment
is
above
US
and
State
of
Indiana
baselines
§ Population
growth
is
above
the
State
of
Indiana
baseline
§ Both
of
these
indicators
are
above
the
numbers
reported
for
communities
studied
in
the
Set
in
Stone
report.
§ Median
household
income
falls
below
the
baselines
for
the
State
of
Indiana
and
the
United
States
§ Not
far
below
Indiana:
CSA
2011:
$42,872;
Indiana
2011:
$48,393

24. Conclusions:
§ Lack
of
diversity,
conserva5ve
aZtudes,
career
ceiling,
and
lack
of
job
diversity
are
all
contribu5ng
factors
in
the
poor
reten5on
of
the
18-­‐34
demographic
§ Greater
LafayeNe’s
total
popula5on
is
growing
at
a
faster
rate
than
the
18-­‐34
demographic
Recommenda5ons:
§ Improve
late-­‐night
programming
in
the
district
centered
around
cultural
venues
§ Include
arts
ac;vi;es
in
“Open
Late,
Make
It
a
Date”
§ Increase
social
media
use
and
revitalize
web
presence
§ Promote
diversity
and
inclusiveness
within
the
district
§ Focus
marke;ng
efforts
on
highligh;ng
diversity
within
Greater
LafayeFe
§ Develop
ways
to
engage
interna;onal
students
at
Purdue
University
§ Advisory
commiFee
to
TAF
§ Include
the
cultural
and
ar;s;c
heritage
of
minority
groups
in
district
fes;vals
and
programming
§ Consult
Tippy
Connect
to
improve
livability
of
the
area
through
arts
and
culture
COMMUNITY
INDICATOR:
CONCLUSIONS
&
RECOMMENDATIONS

25. § Establish
a
local
makerspace
§ A
makerspace
is
a
physical
location
where
people
gather
to
share
resources
and
knowledge,
work
on
projects,
network,
and
create.
§ Hybrid
art
studio/technology
lab
COMMUNITY
RECOMMENDATIONS
CONTINUED

26. § Plan
an
arts
and
technology
fes5val
to
integrate
the
arts
and
the
strong
science
and
engineering
programs
at
Purdue
University
§ Similar
to
01SJ
Biennial
COMMUNITY
RECOMMENDATIONS
CONTINUED

27. CULTURAL
INDICATOR:
CONCLUSIONS
&
RECOMMENDATIONS
Conclusions:
§ The
district
currently
does
not
have
a
standardized
way
to
track
data
§ Access
to
this
basic
information
would
improve
grant-­‐seeking
success
and
allow
these
organizations
to
make
informed
decisions
on
programming
Recommendations:
§ Develop
a
way
for
all
cultural
organizations
throughout
the
district
to
track
attendance
§ Artful.ly
by
Fractured
Atlas
§ Cultural
Data
Project
§ Professional
development
and
training
(marketing,
audience
development,
and
technology)

28. ECONOMIC
INDICATOR:
CONCLUSIONS
&
RECOMMENDATIONS
Conclusions:
§ An
analysis
of
median
household
income,
population
growth,
and
educational
attainment
indicates
that
Greater
Lafayette
has
a
strong
foundation
to
embark
on
a
cultural
facility
project
Recommendations:
§ More
feasible
to
renovate
or
expand
existing
facilities
due
to
prevalence
of
historic
buildings
§ Consider
moving
Art
Museum
of
Greater
Lafayette
to
a
more
central
location
in
downtown
§ Long-­‐term
project
involving
extensive
research
and
strategic
planning
§ Involve
Purdue
University
in
planning
and
execution
§ The
university
does
not
currently
have
any
performance
facilities
for
audiences
between
1,000
and
6,000

29. Thank
You!