The customer journey encompasses all experiences a customer has when interacting with a company and its brand from initial contact through conversion. It considers the full experience of being a customer from first contact through researching a brand or product, developing interest, potentially becoming an advocate after positive experiences, and ultimately converting into a customer by purchasing. The goal is to understand the entire process from the customer's perspective.

1. Customer journey
First contact with the customer , could be
from free or paid advertising
Interest
The phase where a happy customer
supports the business either by
purchasing again or leaving a good
feedback
Advocacy
If the past three phases went well the
customer is willing to pay for the
prosuct/service
Conversion
Looking for brand reputation and previous
customers experience
Research
The customer journey encompasses all the
experiences that customers go through
when interacting with your company and
brand. Instead of looking at just one part of
a transaction or experience, the customer
journey considers the full experience of
being a customer.
The customer starts to search about the
brand or the product
search
Information Source
www.surveymonkey.co.uk
www.vendasta.com