Social Media & Online Marketing session given by MSTFAHSIN in Markative Workshop. SCCI'12

1. Instructed on: 17- Feb -2012 | Session: #05
 
Mostafa Hussien
Topic Code: MRV-01-2012
All Copy Rights Saved to the 7th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/2012 www.scci-cu.com

3. 1.6 million people pass
through Times Square each
day.
with 276,000 of them
actually working there.

5. S
O
C
I
A Social Media is about the people! Not about
L your business. Provide for the people and the
M
people will provide for you.
E Matt Goulart, webstarcontent.com
D
I
A

6. S
O The Power of Social Media
C
I
A
L
M In October 2011, Social Networking reached
E
D
I
1.2 billion users.
82.4% of the world’s online population.
A

7. S
O
C
I
A
L
M
E Is the number of users on Facebook
D
I
A

8. S
O
C
I
A If Facebook Were A Country, It
L
Would Be The 3rd Most Populated
M after China and India.
E
D
I
A

9. Social Media in Egypt

10. S
O
C
6
I
A
5
L
4
Series 1
3
Series 2
M
2 Series 3
E Currently, there are 9,544,400 Facebook users in Egypt, grew by
1 more than 991,140 in the last 6 months which makes it #20 in
D
0 the ranking of all Facebook statistics by country.
I Category 1 Category 2 Category 3 Category 4
A

11. S
O 60%
C 50%
I 40%
A The most popular 30%
L online activities 20%
among Egyptian 10%
M Internet users are:
0%
E
D
I
A

12. S
O
C TOP 5 brands in Egypt
I
A Vodafone Egypt
L Coca-Cola Egypt
Pepsi Masr
M Nokia Egypt
E Etisalat Misr (community)
D
0 400,000 800,000 1,200,000
I
A

14. Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing
resources.

15. Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing
resources.

16. Define your Audience

17. Define your Audience
• Who are they ?
• How they want to be spoken to ?
• What is the message they want
to receive ?

18. Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing
resources.

19. Marketing Goals
• Building your brand awareness.
• Driving your sales.
• Forming a community of people who
share your values. (video)
• Listening to feedback about your brand.

20. Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing
resources.

21. S
O
C
I
A To utilize Social Media tools effectively and properly,
L you must absolutely generate spontaneous
communications in direct response to what others are
M saying or to what is happening in that moment. Be
E yourself. Be conversational. Be engaged.
D Aliza Sherman, Co-Founder of Conversify
I
A

22. Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing
tactics.

23. Applying some Facebook marketing
tactics
• Presence.
• Advertising.
• Applications.
• Contests.
• Events.

24. Seven Reasons Why Your Business
Needs a Facebook Page
• Get More Attention from Search Engines.
• Enter the Social Network Community.
• Target a Global Digital Audience.
• Attract Unlimited New Clients.
• Run a Promotion Just for Your Fans.
• Host a Fabulous Event.
• Promote a Worthy Cause.

25. Seven Business Etiquette Tips for Facebook
• Don’t Forget Birthday Greetings.
• Keep It Clean.
• Dress Your Page Up with Applications.
• Respect the Wall.
• Be Careful When Talking to Strangers.
• Don’t Be Afraid to Ignore a Fan.
• Maintain Your Privacy.

26. S
O
C
I
A You can’t buy attention anymore. Having a huge
L budget doesn’t mean anything in Social Media…The
old paradigm was pay to play. Now you get back what
M you authentically put in. You’ve got to be willing to play
E to play.
D Alex Bogusky, Co-Chairman of CP&B
I
A

27. R
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C
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