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1,[object Object],Ubiquitous IACross-Channel Strategy,[object Object],Peter Morville, User Focus 2011,[object Object]
2,[object Object]
3,[object Object]
4,[object Object]
5,[object Object],Polar Bear IA,[object Object],in•for•ma•tion ar•chi•tec•turen.,[object Object],[object Object]
The combination of organization, labeling, search, and navigation systems in web sites and intranets.
The art and science of shaping information products and experiences to support usability and findability.
An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.,[object Object]
7,[object Object],On the Web, the signis the path, the map is the territory.,[object Object]
8,[object Object]
9,[object Object],S,[object Object],T,[object Object],R,[object Object],U,[object Object],C,[object Object],T,[object Object],U,[object Object],R,[object Object],E,[object Object],STRATEGY,[object Object],IA,[object Object],What architects do ,[object Object],for buildings, we do for…,[object Object]
10,[object Object],Framing,[object Object],Classic Information Architecture(Polar Bear).,[object Object],Web Strategy (Web, Mobile, Social). ,[object Object],Cross-Channel Strategy (Physical, Digital). ,[object Object],Ubiquitous IA (Intertwingularity).,[object Object]
11,[object Object]
12,[object Object]
13,[object Object]
14,[object Object]
15,[object Object],The Library of Congress,[object Object],“To further the progress of knowledge and creativity.”.,[object Object]
16,[object Object]
17,[object Object],Evaluation,[object Object],Fragmentation. Fragmentation into multiple sites, domains, and identities is clearly a major problem. Many users don’t know which site to visit for which purpose, and the lack of consistent, intuitive inter-site search and navigation makes it difficult to find content without knowing source and location.,[object Object],Findability. Users often can’t find what they need from the home page, but that’s only the start of the problem. Most users don’t come through the front door. They enter via a web search or a deep link, and are often confused by what they do find. Even worse, most potential users never use the Library, because many of its resources aren’t easily findable via external searches.,[object Object]
18,[object Object],Web Strategy,[object Object],One Library,[object Object],Core Areas,[object Object],Network Intelligence,[object Object]
19,[object Object]
20,[object Object],“Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences.” Peter Morville,[object Object],“People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.” Ted Nelson ,[object Object]
21,[object Object],World’s Best Information Architect,[object Object],Source: Subject to Change (2008),[object Object]
Cross-Channel Strategy
23,[object Object]
24,[object Object],Desktop,[object Object],Mobile,[object Object],Kiosk,[object Object]
25,[object Object],Touchpoint Taxonomy,[object Object]
26,[object Object],Design Principles,[object Object],Design Principles,[object Object]
27,[object Object],Cross-Channel Facets,[object Object],Composition		multi- or cross-channel; mix of 			platforms, devices, media; coherence,[object Object],Consistency 		brand, features, organization, interaction,[object Object],				balanced against value of optimization,[object Object],Connection		links, tags, signs, maps; call to action,[object Object],Continuity 		bookmark, resume playback, flow,[object Object],Context		personal, social, location, time, task,[object Object],Conflict		identify/resolve, org chart, free-riding,[object Object]
28,[object Object],Adapted from Cross-Platform Service User Experience,[object Object],portal.acm.org/citation.cfm?id=1851637,[object Object]
29,[object Object],Craft beautiful designs that deliver a quality experience,[object Object],to your users no matter how large (or small) their display.,[object Object],Fluid Grids,[object Object],Flexible Images,[object Object],Media Queries,[object Object]
30,[object Object]
31,[object Object],Why Separate Mobile & Desktop Web Pages at Bagcheck?,[object Object],With a dual template system, we were able to optimize:,[object Object],Source Order,[object Object],Media (Speed, Quality, Interaction),[object Object],URL Structure,[object Object],Application Design,[object Object],Navigation     at Top,[object Object],Navigation at Bottom,[object Object]
32,[object Object],Why Separate Mobile & Desktop Web Pages at Bagcheck?,[object Object],With a dual template system, we were able to optimize:,[object Object],Source Order,[object Object],Media (Speed, Quality, Interaction),[object Object],URL Structure,[object Object],Application Design,[object Object],Embedded Video,[object Object],Thumbnail ,[object Object],(few pixels / detail),[object Object]
33,[object Object],Why Separate Mobile & Desktop Web Pages at Bagcheck?,[object Object],With a dual template system, we were able to optimize:,[object Object],Source Order,[object Object],Media (Speed, Quality, Interaction),[object Object],URL Structure,[object Object],Application Design,[object Object],One Page,[object Object],(with modules),[object Object],Four Pages,[object Object],(mobile-only URLs),[object Object]
34,[object Object],Why Separate Mobile & Desktop Web Pages at Bagcheck?,[object Object],With a dual template system, we were able to optimize:,[object Object],Source Order,[object Object],Media (Speed, Quality, Interaction),[object Object],URL Structure,[object Object],Application Design,[object Object],Modal Dialog,[object Object],Barcode Scan,[object Object]
Transmedia Design by Jakob Nielsen,[object Object],http://www.useit.com/alertbox/3-screens-transmedia.html,[object Object],“The highest-value use will stay predominantly on desktop.”,[object Object],	“Most companies must support both device classes                     …with separate UI designs.” ,[object Object],35,[object Object],PC,[object Object],Big Screens,[object Object],Better Input Devices,[object Object],Faster Bandwidth,[object Object],Hardware Oomph,[object Object],Software Maturity,[object Object],Printing,[object Object],Mobile,[object Object],“The best computer is the one you have with you.”,[object Object]
36,[object Object],To make the right decisions about composition and,[object Object],consistency, you need a cross-channel strategy.,[object Object]
37,[object Object],Design for Connection,[object Object]
38,[object Object],	Over 50% of REI online business is picked up in a store.,[object Object]
39,[object Object]
40,[object Object]
Barcode,[object Object],Identifies a Product (e.g. Kellogg’s Frosted Flakes 14 oz.),[object Object],QR Code,[object Object],Initiates a Response (e.g., URL, Message, Phone, SMS, Email) ,[object Object],41,[object Object]
Cross-Channel Strategy
43,[object Object],Price Check,[object Object],Product Detail,[object Object],Endless Aisle,[object Object]
44,[object Object],Continuity,[object Object]
45,[object Object],Conflict,[object Object]
46,[object Object],Context,[object Object]
47,[object Object],Sensors,[object Object],[object Object]
Orientation (Compass)
Motion (Accelerometer)
Orientation/Motion (Gyroscope)
Touch (Multi-Touch, Gestural)
Light (Ambient)
Proximity
Device (Bluetooth)
Audio (Microphone)
Image/Video (Camera)

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